"Angry Birds" pathfinder around Rovio to transform entertainment company

"Angry Birds" plush toys sold about 1 million leads in 1 months: foreign media August 11 commented that "Angry Birds" has surpassed the game, to the surrounding goods, movies, books and other areas of expansion.　　Its developers rovio efforts from technology companies to transform entertainment companies, hoping to embark on the road of entertainment products franchise. The following is the full text of the article: "Angry Birds" from the touch-screen mobile phone to the field of film, books and toys.　　As one of the most famous mobile apps, this successful little game is trying to emulate Mickey Mouse and Iron Man and take the road to franchising entertainment products. "Angry Birds" developers, Finnish mobile gaming company Rovio this month will publish the first set of peripheral books "Bad Pig eggs Recipe" (Wicked piggies Egg Recipes), introduced egg salad sandwiches and egg sushi and other dishes practice.　　In the game, big and small green pigs steal the eggs, become Angry Birds target. Next, "Angry Birds" will also enter the classroom. Rovio plans to publish a set of educational books for children aged 4-10.　　Rovio, director of brand affairs Weber Wagmans Wibe Wagemans, said the Finnish education system emphasizes "entertaining", which is precisely the original design of the book, contrary to the harsh "tiger Mother" type of education. Wagmans says one of the books will explain geometry to children by launching birds.　　Launching the birds with a slingshot, attacking the green pigs hiding in various bunkers, is the basic play of Angry Birds. He said: "Right now, we use brand management to maintain brand vitality and attractiveness, and through new products to make ' fans ' satisfaction."　　He had previously served in Microsoft's Bing search business and had recently joined Rovio. Choupai Theme film Rovio recently hired Marvel UBM former chairman David Messel (David Maisel) to advise the company's entertainment strategy. Messer revealed that he is in contact with a number of writers, directors and financial institutions, choupai a "Angry Birds" theme film. He said the film could take years to release, so it is "premature" to talk about the budget issue. (The Big Adventure of Rio, which was released under the banner of Angry Birds, has little to do with the game.) After Disney acquired Marvel UBM parent company, Messer jumped to Rovio.　　He believes that the "Angry Birds" theme films for all ages will be popular. Rovio previously disclosed that "Angry Birds" the number of active gamers has reached 120 million people.　　By contrast, sales of the 2010 best-selling host game Call of Duty: Black action were only 25 million. In 2009, Rovio released the iphone version of Angry Birds. Since then, the game has been downloaded frequently to the iphone, ipad and AndroidThe first of the OID platform rankings. "Angry Birds" specifically for touch screen design, quickly gathered a large number of "fans."　　There is no bloody "war" between a bird and a green pig, plus cute styling and funny sound effects, making the game a favorite for all ages. Messer said: "Angry Birds" a large number of players, diverse community, all over the world, beyond the I have seen any brand film intellectual property. "Borrow plush toys to explore the surrounding Rovio to the game industry to take the first step is the introduction of plush toys."　　The minimum price for these toys is $13; Rovio sold about 1 million birds and green pig plush toys within one months, making the company firm in its belief in other areas of entertainment.　　In addition, after the 20th Century Fox film "Rio Big Adventure", Rovio lost no chance to launch the "Angry Bird: Rio," the film launched marketing. However, Rovio's next move is unclear. "Angry Birds" in most of the time the player is only pulling the slingshot, this slightly single play does not seem to provide a rich content for adaptation. In addition, films adapted from video games have rarely been successful, such as the dismal "Doom" at the box office.　　Films such as The Hulk and the Green Lantern are trying to transform the superhero in the comics into movie characters, and the box office is also unsatisfactory. Jeff Gomez, a multimedia entertainment company Starlight Runner Entertainment Inc. CEO Jeff Gomez, believes that a cautionary tale cannot stop Angry Birds. He points out that Disney's "Pirates of the Caribbean", which relies on theme parks, has been a big success. "If they [Disney] can work with the behind-the-scenes elite of Angry Birds, they will have a chance to succeed," Gomez said. "This year's revenue or $100 million trillion, Rovio has won the support of the consortium. The company financed 42 million dollars this year, with investors including VCs Accel and Atomico Ventures.　　Rovio's revenue is expected to exceed 100 million trillion dollars this year, according to people familiar with the matter. Rovio paid an unspecified fee to the Finnish animation studio in June this year and commissioned the latter to make the "Angry Birds" short film.　　To get rid of the original image of "technology company", the company also renamed Rovio Mobile (Rovio mobile) as Rovio Entertainment (Rovio Entertainment). One of the big assets that Rovio relies on in the expansion process is the huge number of angry Birds players.　　Now, when the player pauses the game, he will see the book Link of the "Bad Pig egg Recipe" around the book. It would be a powerful tool to pull people into cinemas and watch the Angry Birds movie, Messer said. "We can talk to clients and it's not possible in a movie," he said. "(YanFly)