Anti-SEO mode: First flow and then weight to create a steady development of new layout

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mentions the network marketing, many people will immediately want the website, then is the SEO. This aspect explains the website in the network marketing position, also shows the SEO in the network marketing indispensable. In the network marketing, the fee promotion and free promotion does not exist good or bad, each has its own advantages and disadvantages, and free promotion is not without cost, regardless of the use of the promotion method, is to obtain traffic, to promote the ultimate profit. Most sites will be based on the site's profit steps defined as: Build the station and then execute the SEO, through the keyword in the search engine rankings to obtain traffic, the third step is to negotiate customers, to achieve the purpose of marketing, the structure of the process is:

In this mode of operation of the marketing site, usually upfront investment is very large, and almost no profits, the future of the enterprise depends entirely on whether the high-level decision-making is wise, the early capital reserves are sufficient basis, which led to a lot of independent network marketing platform to develop at the beginning of the difficult to maintain, with youth and passion should be "planning in the Day" The old saying.

Through a number of successful, marketing-like sites that show that the above funnel model can be changed, not the first to do SEO, after the acquisition of traffic, but based on the flow, will flow, SEO and profit to create a complementary overall, so that mutual promotion, so that the beginning of the marketing platform is profitable, Embark on the path of sustainable development. This is the author of this article will refer to the "anti-SEO model", the model is as follows:

In this model, SEO, traffic, website construction and profit is always parallel, but in the development of the site at different times have different focus:

1. Early establishment: Pay attention to website construction and promote traffic. Any site initially is imperfect, and there is no traffic, so we should spend more time to improve the content of the site, and through a variety of ways to obtain traffic, so that the creation of profits to become willing to. At the same time, the content of the site is SEO work is part of the content, we will site SEO and site building integration, not only can save a lot of time, but also to achieve the best results, congenital advantage is always more competitive than the acquired supplement.

2. Stability in the medium term: the site survived the initial ice period, flow and profit will slowly on the right track, this time our team tends to be stable, the division of labor will be gradually clear, SEO effect at the beginning, the flow of steady increase, this time we need more energy to make profit creation, such as increasing customer service personnel, Set up efficient marketing team and so on. In this period, the site construction of the central content of consumer experience and customer witness mainly focused on strengthening customer trust, enhance customer satisfaction above, thus forming an effective word-of-mouth effect.

3. Long hair Extension: Experienced in the first two stages, we will have a considerable customer accumulation, basically has formed a brand effect, the site's survival is not a problem, marketing team is not a problem, the old customer is very stable, able to carry out continuous consumption and referral, which is entering the period of rapid growth and development. At this stage, we need a large number of new customers to continue to expand the customer community and brand awareness, SEO is available. Through the massive long tail construction, we may bring the massive traffic for the website, thus causes the profit multiplication!

Obviously, this model is the opposite of the traditional SEO process, the traditional SEO model is to long tail construction first, and then drive the main keyword ranking upgrade, thus driving the overall weight of the site to promote, and ultimately the flow into profit. This has a considerable time of the profit vacuum period, not conducive to the steady development of the site.

In addition to pay promotion and SEO, there are many sources of traffic, just pay promotion and SEO limelight too, so that we ignore too many valuable promotional models, as the Linux camp vim and Emacs dispute, we as the user of the function, Instead of getting involved in some kind of generalization that leads to bias in some way, we want is the goal, needs is it brings the effect, soft Wen Hao, SNS or not, can bring the traffic to the website any way, is worth our enterprise to try and operate.