AOL launches video ad new form--ticker video ads

For media buyers, advertisers are more and more inclined to video advertising to do product promotion. So media buyers have always wanted video ads to be better represented. Last week, AOL released a new interactive video advertising solution--ticker advertising. It can be used as an alternative to pre-roll advertising. This http://www.aliyun.com/zixun/aggregation/17580.html "> advertising format is jointly developed with the leader of the rich media technology solutions PointRoll.

It would be a bit exaggerated to say that the ticker advertising has revolutionized the advertising world. Because AOL and PointRoll are not the first companies to launch clickable interactive video ads. Such techniques have existed a few years ago, but interactive video advertising has not attracted enough attention.

There are several reasons for this, including stereotyping to see the promotion of video ads, the lack of independent online video advertising and so on. Some people think that video advertisers should still be focused on watching, should not be based on dialogue, and more marketers worry about whether they can get more from interactive video ads than the cost of their investments.

From the current situation, these concerns still exist; but the ticker advertising format, in addition to providing users with interactivity, can also allow users to select the video before the need to play ads (pre-roll) or after the video broadcast ads (Post-roll). These features are very appealing to users, and they can also discourage advertisers from investing, causing them to want to know about the ads.

First you can get an overview of ticker ads. Ticker advertising is to be able to integrate with streaming video graphics banner ads. It is not covered, nor does it disturb the viewing of the video. It only displays 10 seconds in the lower part of the 10244.html ">" video player. When the user clicks, it expands into a video ad or interactive flash ad, and the video stops playing. If the user does not interact with the ad. Then 15 seconds will leave only one brand text link. The text link stays at the top of the video player, and if clicked, the Ticker AD window will open again. These ads are based on the latest AOL video Media Player platform, which will be disseminated in the AOL premium video content network.

To demonstrate the new format and value of the video ad, the PointRoll company moved out of the survey, published in September by TNS Research Institute and Aol/google. According to the findings, 78% of the respondents agreed to treat online video advertising as an opportunity to understand advertisers. 64% said they might buy a product after watching an online video ad;

For those media buyers who know the value of video advertising, there are more controversial aspects of the form and function of ticker ads. In the past they will be banner advertising expansion, and enhance the user's conscious interaction and advertising space to enhance the display of advertising. and ticker ads achieve the same results, it also improves the consumer and marketers online video users experience.

These new video ads form the initiative or control in the hands of Internet users, which means that the new video ads need to move to reduce the difficulty of operation, quality and improve the direction of the development. I hope these new forms of video advertising are really worth our while.

Ticker Advertising experience address, please click here