Application Meeting: Make a full operation of the application store

With the supervision of "Net" and "Jian Wang" two special operations attack, video player broadcast due to involving pornographic, copyright infringement was "sentenced to death," has become an iconic event with the industry. Recently, the application of the domestic Android mobile application distribution platform CEO Luo Chuan told Beijing Commercial Daily in an interview, said the mobile application store should also strengthen the audit and monitoring of the App, to avoid becoming the next fast broadcast, and put forward the efforts of the giant in the corridor Survival at the same time, "the application of exchange to do a section full of business operators."

Mobile application store as a mobile Internet content distribution platform, while providing App download to facilitate the user's life, there are also navy brush list, fake comments and so on. In this regard, Luo Chuan frankly, almost all of the current application market completely eliminate brushing behavior is not realistic. Some App vendors will drill into this loophole in order to stay active and increase their downloads. "In our opinion, we applaud them even apparently for malicious purposes and even put them under shelves."

Applied Exchange CEO Luo Chuan

According to reports, for the brush list and false comments, the application of the exchange taken a number of countermeasures, such as frequent transformation algorithm, which is commonly used in Apple stores to learn a method, but also to take the agreement encryption, IP filtering and other measures, Preventive, incidental and ex post facto prevention, albeit not completely eradicated, can be controlled to a limited extent by disrupting the brush builders.

In addition, the application of exchange rate on the App Jurisprudence review is also strengthened, and to support the user to take the initiative to report. In the audit of an App, in addition to the industry's standard advertising testing, virus detection, the application of the exchange also copycat cottage. In a nutshell, a brand icon, such as Angry Birds, can often be filtered or scanned if the icon is similar to a copycat application or a copyrighted application, which can attract users to download and use the internal system. The success rate can reach 85%.

According to Luo Chuan, in order to realize its vision of "doing a business full of business," application of exchange must establish a healthy and healthy platform atmosphere, rectify the brush list and cottage piracy, at the same time try to "review the wall" and some new Application of communication methods. "The culture of the list is declining, in addition to search applications, but also from the user experience and sharing to find new breakthroughs, the use of other users' real experience and fun to attract new users."

Beijing Commercial Daily reporter learned that, as of now, the application of the exchange of nearly 100 million users, new users to increase the speed of 100,000 daily, 1.5 million daily active users, monthly active users reached 15 million, the monthly distribution of more than 200 million applications .

Application of exchange in doing "Day care" of the enterprise at the same time, may also have to face competition from Baidu, Tencent and other Internet giants, hundreds of millions of users compared to the giant move, the application of exchange seems to be only "insignificant." In particular, since last year Baidu spent 91 wireless acquisition, the application distribution market competition has become more and more giants games, which includes the application of exchange, including independent manufacturers to increase survival pressure.

Xu Feng, director of product applications, bluntly, although the market resources are more and more concentrated in the oligarchs, but it is not impossible for an independent application store to survive, the current application of exchange through the game and advertising revenue has achieved profitability.

"Since Baidu acquired 91 Wireless, it has also communicated and negotiated at the capital level. However, the true value of the company has not yet fully exploded, and the right time does not preclude the possibility of joining the giant eco-chain." Luo Chuan Said so.