Are talking about "big data", so what can it do to help companies?

What's the use of big data for businesses? It is confused for business owners who want to use large data products and services for things that are so controversial in the IT world. In fact, from the traditional operation of the business process, large data can be mainly in the understanding of users, lock resources, planning production, good operation, carry out services and so on, to help enterprises busy.

Now let's look at what the big data can do:

1, to help enterprises understand users

Large data through the correlation analysis, the customer, the user and the product carries on the organic series, to the user's product preference, the customer relations preference carries on the personalized localization, produces the user-driven product, provides the customer-oriented service.

From a large data technology perspective, the use of data to guide the growth of enterprises, will no longer simply a slogan. According to Zengliang, vice president of Baidu, from the point of view of mining, they can find out the characteristics of the audience behavior of a certain brand, and then feed back to the company's brand and product development department by analyzing the data of 6 billion retrieval requests every day.

By using large data, not only from the data can be found to adapt to the development of the enterprise environment of social and commercial forms, with data on users and customers attitude towards products, mining and insight, accurate detection and interpretation of customers and users of many new needs and behavior characteristics, which will subvert the traditional enterprises in the user research process, Overly reliant on arbitrary market analysis patterns.

2, to help enterprises lock resources

Through large data technology, can realize the enterprise to the necessary resources accurate lock, in the enterprise in the operation process, needs each kind of resources the mining way, the concrete situation and the reserve distribution and so on, the enterprise can carry on the collection analysis, forms the enterprise resources Distribution visual graph, just like "the Electronic map" general, The original only virtual existence of various advantages, "point to Point" of the data, image display, so that managers can more intuitively face their own enterprises, better use of various existing and potential resources. Without big data, it would be hard to see the interconnectedness of what was once thought to be a completely unrelated behavior, like the link between "beer" and "diaper", as the foreign media once referred to, if the dollar data would be almost impossible.

3, to help enterprises to plan production

Large data not only changes the way data is assembled, but also affects the production and delivery of enterprise products and services. By using data to plan production structures and processes, not only can they help them to discover the value combinations that are not known in traditional data, but also provide relevant, one-to-one solutions to the details of the portfolio, providing a guarantee for the production of the enterprise.

In the past, the so-called business intelligence, often mostly "hindsight", and large data allows enterprises to predict the future trend, to help enterprises to "prepare for a rainy day." The virtualization characteristics of large data will greatly reduce the operating risk of the enterprise, and can give the relevant deterministic answers before the production or service has been launched, so that production and service are targeted.

In this regard, what has to be mentioned is the recent hot "card House", its series why is the global welcome? A large part of the reason is the preparation for the early days based on large data technology and thinking methods. It is said that the "solitaire" database contains 30 million users ' viewing options, 4 million reviews, and 3 million theme searches. The next season, who to shoot, who to play, how to broadcast, by tens of millions of of the audience's objective preferences statistics.

4, to help enterprises do business

A certain brand in the past to do market forecasts, most rely on their own resources, public relations and past cases to analyze and judge, the conclusions are often vague and rarely get enough attention in their respective industries. Through the correlation analysis of large data, according to the intersection and coincidence of different brand market data, the operation direction of the enterprise will become intuitive and easy to identify, and will be more confident to face in brand promotion, location selection and strategic planning.

For large data on the operation of the enterprise navigation around, Dream Bazaar Group Chairman Cheng Deep feelings, he can not help feeling "big data allows us to adjust the operation strategy in time, now the inventory per quarter from 80% to 95%, the implementation of 30 days out of stock sales, to 30 days out of control in the daily order of 10%, 3 times times higher than before. ”

5, help enterprises to carry out services

Through large data computing to social Information data, customer interaction data, etc., can help enterprises to carry out the level of brand information design and fragmentation of proliferation. Richard H. Thaler, an economist, once put forward the view that "a small change in one's opinion can evolve into a major change in the collective behaviour patterns of all." "In the context of this momentous change, businesses have to pay attention to the small flow of information, and customer service needs to be distributed in some detail like air." Enterprises can use the mass data in social media, through the large data information cross-validation technology, the analysis of the relationship between the data content, and so on to the social users to carry out fine service, to provide more convenience, to produce greater value.