Are your site users "loyal"?

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Website loyalty, perhaps you see this noun is not too familiar. But he is a great reflection of the site's image in the hearts of old users, and whether the old users will be free for you to spread the important conditions of his site. Because of a little thing that happened yesterday, I have been greatly interested in the loyalty of the website.

The thing is this, yesterday I received a user feedback, said someone from my forum to contact him, and want to buy my website account number, and in my forum to promote. It is common for people to believe such things. But the loyal user did not agree, and immediately contacted me to "report" the person. Then I also began to attach importance to this move, indeed, a few days ago, someone contacted me to buy an account in the forum to do the promotion, but I refused, did not think that this will be from my users. But more thankfully, my site's loyalty is high, the user guardian of my site.

Finally, when I know the account number of others to bid 400 yuan, but he chose not to sell. And I was so angry that I was told. There is something in between, so that users of the site to maintain the interests of the site. This is worth me to dig, do SEO should not do this? A good website is to need the user to maintain, this is not only the level of love, loyalty than like a little deeper.

I was thinking afterwards, why didn't he sell it? Why would he feed me back? What happened to the site users so loyal. Then I went to check the login of the account, has not logged in for a long time, but he did not forget my site. Just rarely come. (Small disclosure, the forum is a local tourism forum, received more than 10,000 visitors all over the forum has been someone to walk away, someone came in, the only constant is the forum.) OK, about the forum situation to say so much, the following analysis of how the site to do the loyalty of

Finally, the individual summed up some of the factors of loyalty to the conditions:

One, the need for the entity business model

Now the network shop too much, return rate is generally not high. The same commodity, today to Beijing East, tomorrow to Taobao, simply unpredictable, not to mention user loyalty. Of course, there is good to do, but today we are mainly targeted at the general Small Business station. The charm of entity management is to better contact with users, understand users, and users to be friends, when you become friends, the maintenance of your rights He is also taken for granted, at this time, the user's loyalty to the site has been generated.

Second, the operation of the product or service quality needs to be perfect

This is the basic factor, the site itself to provide services or products can not allow users to recognize, then everything is zero. Not to mention to help you promote or promote, even if he has friends need the product will not contact you. This is the basic business, in fact, the network is not so.

Third, always maintain and customer interaction

The reason for the interaction is simple and straightforward, which is to deepen the user's impression of themselves or the site. This point, there is a blog site to do very well, I also spent many years in the network, really let people can firmly remember that the site is really not much. But if the site has an interactive link, so that users to remember that you are very simple things, after registering the site, you can get the user's mailbox, email also does not need to be too frequent, 1 months, 2 months are OK, just a little reminder. Also need to note that this kind of email marketing nature not too strong. Otherwise it will cause the user's dislike that is self-defeating.

Website loyalty is indeed a valuable data, it can not control, can not deliberately cultivate, can only be formed in an invisible, but when your site has to meet these basic needs, then you are very likely to cultivate a group of loyal users of the site. When the user said yes, is really good.

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