As a SEO sales staff to understand some knowledge

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With the development of domestic SEO industry, the market is also more and more confusing, we are talking about SEO, seemingly seo is very magical technology, the site does not do SEO out. To tell the truth, SEO really do not need you have much high programming technology or web design level, need is your careful, patience and perseverance. Now a lot of professional network companies are doing SEO, previously built 800 pieces of the site are done, now for some network companies, the building site has been unable to meet the needs of the company's boss, and as the site construction prices generally depressed, the industry itself is increasingly confusing, so most of the network companies began to transform, The so-called marketing-oriented web site construction is the boss think of the wonderful tricks, and this is what these network companies began to try to do SEO's original intention, and then one, after all, the domestic SEO has just started, network companies want to catch up with this train, regardless of their own in-house there is no professional SEO personnel, first put the single answer again, Back then began to worry, because no one understand Ah, so crazy post, although the end may be able to do the keyword, but the cost of human energy can be imagined. And many network companies do SEO sales people do not understand the SEO, in the past they are to pull some Web site construction of a single, now is with the Internet to see some simple SEO knowledge to pull a single, it is best to lead no matter whether the quotation or keyword selection is very unreasonable, but also to the company to do SEO personnel added a lot of difficulties. Then a qualified SEO personnel in the end to know what SEO knowledge? As a network company SEO department staff, I would like to talk about their views, I hope to give them some help.

The impact of search volume and index on quotation

I am in Shenzhen, a network company now mainly from the construction site to do SEO, the company's sales department of the staff to understand the SEO is to stay in the concept, and then go out to pull a single words with the customer said the search amount to the size of the rankings, basically each single is so with customers talk about, in the entry into this company, I think this kind of thinking is absolutely wrong, must adjust, a word of SEO easy degree can so simple judgment? Search volume is when you enter a keyword, search engine feedback to your page containing this keyword, that is, you have to beat all these pages, your Word can be ranked on the home page. Most people will think that the more pages of search results, the more difficult the word, in fact, the number of search results can not completely determine the heat of a word, the heat of the word is determined by the index, for Baidu, that is, Baidu Index, Google also has a similar Google trend, Then do SEO sales personnel must combine the search volume and index to judge the difficulty of the word degree. For example, I have done a word activity, Baidu search results page has billions of results, Google has 400 million results, but the word is really so popular? In fact, you just check its Baidu index to know, Baidu Index is more than 100, so the word is not imagined so hot. For the sales staff must understand the concept of index, Baidu Index query address: Http://index.baidu.com,Google trend query Address: http://www.google.com/trends. So a keyword quotation can not only be judged from the amount of search, I hope that the sales staff can be very good use of index query tools to give reasonable SEO quotes.

Two, must know the website Alexa and the PR value

As a qualified SEO salesman can not do not know Alexa and PR value of what, Alexa said simple point is the site ranking in the global rankings, PR value is Google to a Web site level of evaluation, PR has a total of 11 levels, from 0 to 10, And a Do not know Alexa and PR sales staff can not be very good control of SEO quotes, I've been exposed to a three-roller gate. The PR value of tdzgs.com is 4, so in this case, the site to do keyword ranking will not be too difficult, a PR value of 4 of the site in the search engine itself will get a very high weight, even if the current keyword ranking is not good, as long as a little adjustment, or will come up soon, this is the value of high PR benefits. Another is Alexa, some people say Alexa on the rankings did not affect, this is wrong, generally a high Alexa rankings of the site, keyword rankings will not be poor to where to go, so in and customers to talk about SEO when the price must be integrated into consideration of these two points.

The effect of paid promotion number on natural ranking price

Enter a keyword, paid promotion and natural rankings are marked with different colors, in general, the more paid to promote the site, indicating that the word is still a certain degree of competition, so the price of the word for customers will be relatively high, so the sales staff must understand what is paid to promote, That is, bidding rankings and natural rankings, we do SEO is to do the natural ranking, in terms of Baidu, his bidding ranking system and natural sorting system is two different systems, sales staff if not aware of these two ranking mechanism can not give customers a reasonable price of SEO.

Iv. website domain name and server related knowledge

I think as the sales staff of the network company, there is no don't know this, but still want to remind is, SEO industry domain name is very important, I recently a single in relation to the domain name of the customer is in February this year was deleted, August they registered this domain name, our sales department went to take this single, As a result, we've done it for nearly one months and still haven't been indexed by search engines. Another, for Baidu, with phonetic domain name will be better for the rankings, and for Google, use English word domain name than phonetic domain name better. So a SEO sales staff can not control the client site domain name, will be SEO technical personnel optimization caused great difficulties. Server-related knowledge is also SEO sales personnel must know, I think the server-related knowledge not to be long-winded here, the internet has a lot of this knowledge, you can refer to the study.

V. The quality of the website itself

Sales staff must understand the quality of the customer site itself, including the site's domain name age, build station time, the overall structure of the site, such as whether to use flash design, and so on, and then one is the content of the site, the content of the site to do keyword ranking impact is very large, in general, But at least to see whether this station has recently been updated, if a site has not been updated for a year, it is conceivable to put this kind of station keyword ranking to do the difficulty is still larger, so do SEO price is certainly higher than a regular update of the site price. This also requires our sales staff to understand some basic query site update Time command, that is, the following snapshot.

Six, Baidu snapshot is what

Baidu ranked in the front of the general or a number of frequently updated sites, snapshots will be very new, although some snapshots of the old site may be on the home page, but is a temporary phenomenon, once the search engine to carry out a large ranking update, these sites will soon fall down. For a corporate website, Baidu Snapshot is very new, for us to do ranking will have a lot of help, this is also our quote to customers a factor, snapshot query can use the command site: To query, can contain both the amount, and will show the snapshot time.

The influence of the outer chain

Sales staff in order to have to know the number of a Web site outside the chain, if the customer's site outside the chain of more than 3000, then basically we do a good job site content, adjust the site structure, ranking basically will go up, this is a strong outside the chain played a role, Baidu query outside the chain with domain:, Google query outside the chain with link: Generally think more accurate outside the chain query tool is yahoo Webmaster tools: http://sitemap.cn.yahoo.com

The above mentioned is only the most important points, there are other factors that will affect the late to do keyword ranking difficult, a qualified SEO sales personnel must be able to synthesize a variety of factors to give reasonable SEO quotes, rather than simply in accordance with the number of search pages to quote, this is not only the industry misunderstanding, long, will also disrupt the entire SEO market, I hope we can let the domestic SEO market healthy and sustainable development. I am also recently from doing some corporate website SEO have these personal ideas, I hope to be able to the vast number of SEO personnel to play a role, this article by the three-bar www.tdzgs.com original, reproduced please indicate the source, thank you!