As an important time node to promote the development of its electric business

"Singles Day" has been done for three sessions. In the face of an endless stream of electric dealers "price war", the electric business boss Ma Yun finally began a big fight, and will be locked in the fourth year of "Singles Day."

August: Simulation Exercises

In response to the double 11 peak, the Ali technical team began to conduct drills and simulations, prepared on a scale of 100 million pens, producing 100 million packages a day.

October 14: Meeting to fight against fraud

In order to prevent false discounts, the cat and the Merchant held a communication meeting, the cat request, all the participants must enter the product of the Cat declaration system, the declaration system will catch the first one months of the historical minimum price, if the price is higher than the lowest price declaration will fail.

November 10: Pre-festival rally

Today has been rarely interviewed by Jack Ma in CCTV for the day Cat Mall "platform." Ma Yun bluntly, tomorrow's "Double 11" is not the electric business war, but the marketing war. "I personally firmly believe that tomorrow is a signal of China's economic restructuring, the new Economy (310358, the Fund bar)." For the traditional industry, the war may have begun! ”

November 11: Celebrate Tea

"Just 13:38 Taobao (CAT) Day sales breakthrough 10 billion yuan." "11th afternoon, the giant network chairman and CEO Shi Yuzhu issued this micro-blog, he and the first in the Singles Day promotion of Alibaba board chairman Jack Ma, as well as the investment community, the business community, a few friends in Hangzhou tea to celebrate."

Micro Bo Hot discussion: Can't see, can't see clearly, can't understand, can't keep up

November 11, Alibaba Group instigated the day cat 1111 shopping carnival, Liu, Shi Yuzhu, Shen and so on more than 30 traditional retail and manufacturing industry giants gathered in Hangzhou, the whole process to observe and witness the Chinese retail industry in the history of an unprecedented day.

This year's electric business "Singles Day" crazy shopping carnival sparked the industry's elite on Weibo on the hot debate.

November 11 15:05, the chairman of China Yintai Investment Co., Ltd., Shen-Bo said:

"Alibaba Group, today's Singles Day to 13:38 sales of 10 billion, this year Taobao trading will exceed 1 trillion." Are there any more cows at the moment? ”

November 11 13:52, the giant network chairman Shi Yuzhu issued micro-blog said:

"Wow, just 13:38 Taobao Day sales breakthrough 10 billion yuan." ”

November 12 8:34, according to the text Enterprise Group Chairman Xiahua Bo said:

"Leave Hangzhou back to Beijing, yesterday and friends in Alibaba witness 19.1 billion of the feeling: Good company four advances song: see, can not see clearly, do not understand, can't keep up!" ”