Asus and Acer confirm the shutdown of the netbook cloud or regenerate it

The last two netbook manufacturers, Asus and Acer, have recently confirmed that, as of January 1 this year, they will no longer launch new netbooks once they have sold out of their existing inventory. Combined with Samsung, Hewlett-Packard and Dell abandoning netbooks, netbooks, the new darling of the 2007 PC market, hurried through the 5-year-old life cycle.


　　


Entity Store Electric Dealer collective Clear Inventory


　　


yesterday, the reporter visited Zhongguancun many electronic stores found that once propped up sales of half the sky has been relegated to the second line, shelves most prominently placed on the new ultra-polar and tablet computers.


　　


"We have a lot of inventory, to buy on the hurry Ah, but now sell one less one!" "Ding Good Electronics Mall Dell store staff to inquire about netbooks, consumers strongly recommended." The reporter saw in the shop, in order to hurriedly clean up the stock, the netbook is placed in eye-catching position vigorously sell. Although the Sea Dragon, Zhongguancun e-World and other electronic Mall of the Internet will be back to the market is mostly reluctant to blunt, a proxy Asus, Dell and other brands of senior dealers told reporters, manufacturers have indeed to the distributor has disclosed the production of discontinued information.


　　


the dealer said that the electronic products as long as the production, inventory machine pressure will be very large, large capital occupancy will make the store operation difficult, so hit netbook will soon enter the price of the tail goods stage. "The existing two thousand or three thousand-yuan netbook may be reduced to more than 1000 yuan, or even hundreds of yuan is possible." "he said.


　　


on the website of the electric dealer, the sale of the netbook has started to clear the tail goods. The East Beijing page shows that there are 82 netbooks, but the actual goods are only 50, and half of them hung out of the red "straight" or "giveaway" and "Sold out" words, in the price selection bar, there are even "tail goods clearance" option. Gome in the 15 of netbooks sold, there are 3 no spot, 8 are discounting promotions or gifts. Cat Mall Ren Mai digital franchise store customer service said that the store's netbook has been reduced to the lowest, including an ASUS 10-inch netbook from 1999 yuan straight 500 yuan for sale.


　　


ever opened a new era


　　


Back in 2007, Asus unveiled the first netbook EeePC701, which is small, low-power, and inexpensive, and this 7-inch screen, with only 4GB of storage space, is a stunning world. For a time, the major computer manufacturers Dell, Acer, Hewlett-Packard, Lenovo and other dozens of Chinese and foreign manufacturers swarmed, even Microsoft also took out the Windows7 of housekeeping to support the development of netbooks, Intel is tailored to the netbook's Atom processor.


　　


with traditional notebook internet, chat, send and receive mail, processing documents and other functions, netbook volume is lighter, the screen is generally not more than 10 inches, the price of two thousand or three thousand yuan is only half of the average notebook. Before the advent of netbooks, Sony, Samsung and other manufacturers have launched a small notebook, but the price is not cheap, Hewlett-Packard, Dell, Lenovo and other Low-cost notebooks, but the appearance and market performance in general. Under the global financial crisis, consumers are at a respectful distance from expensive laptops. Asustek's "Low price" and "small" these two elements together, but produced a wonderful chemical reaction, suddenly grabbed the hearts of consumers.


　　


, the "innovation" gadget, played the role of the PC industry as a "lifesaver" under the financial crisis. Two years in 2008 and 2009, netbooks hit a peak. Sales figures were so hot that abiresearch, the US market research firm, was optimistic about netbooks, saying it opened a new era and predicted 2010 netbook shipments would reach 139 million units.


　　


results, the year's netbook shipments of 39.4 million units, but only a fraction of the forecast. But this is already ahead of the 23 million Tablet PC. And in 2011 years, the situation changed, tablet computer shipments of 63 million units, but only 29.4 million netbooks.


　　


2012 years of data is nothing like it. IDC estimates that the 2012 Tablet PC shipments are 122 million units, and netbooks are not worth the shipping volume. In fact, the 2013 netbook sales will basically be zero, with the last two companies holding on to their positions.


　　


Ultra-Polar plate becomes "killer"


　　

Why is
's once-beautiful netbook a short 5-year life? From the user's feelings or can be glimpse.





"My netbook must be a single-celled organism, each time can only run a program, opened the mailbox can not open QQ, opened the QQ can not open Wang Wang, the point Alipay payment, you can use mobile phone to see 30 micro-blog before jumping to the payment page." The boot will endure 1 minutes 56 seconds. ”


　　


"now has wifi on the street, a tablet computer, fast, Internet, fun, and can carry a wireless keyboard, Microsoft's Surface tablet can also install Windows, thin and practical, who still use antique netbook?" ”


　　


CEO Xiang that the invention of the netbook is the beginning of the PC manufacturer in the financial crisis to take a breather, and to seek new breakthroughs in a transition product, it is not a progress, or even a setback, "its low price, low configuration of the positioning is very embarrassing." ”


　　

In recent years,
and tablet computers, which have swept the market, have become the biggest hits on netbooks.


　　


Although Intel has never given a very strict definition of the original, but from the current listing of all models, someone for the first generation of ultra-polar painting a "sketch": Thickness less than 18 mm, The weight is less than 1.5 kg; wakes from hibernation, takes less than 10 seconds, uses a high-performance processor, runs multiple programs at the same time, remains fluent, and is at least 5 hours in the daily routine, which has a direct impact on netbooks.


　　


traditional laptops are becoming cheaper and more trendy, with a more portable tablet computer leading the market quickly, with the global economic situation improving and netbook price advantages weakened, and the big Four killers jointly end the netbook. Jack Scoffield, a Guardian columnist for the UK, wrote in the article.


　　


"Consumers who buy small notebooks usually have desktops or large notebooks that are less sensitive to prices and have high performance requirements." So when Intel unveiled the hyper-concept, Apple's ipad-throwing, the global tablet craze, the advantages of a lighter, more portable, more powerful supercomputer and tablet squeezed the netbook's dominance. "The wrong way for Internet commentators is to point out that too much cheap pricing leaves manufacturers with too little profit margins and a business model that is not sustainable. "The licensing fee for the Windows7 is 50 dollars, which makes the manufacturer less profitable to chart." ”


　　


the wrong knife, Apple in the second half of 2010, the launch of a price of up to 999 U.S. dollars in the 11-inch MacBook notebook to the profit-distressed PC manufacturers a wake-up call: Price war is not the future trend of industrial development, high-end ultra-extreme market is indeed profitable.


　　


Outlook


　　


Cloud computing promises to revive netbooks


　　


In fact, there are people in the industry do not agree with the way the end of the netbook.


　　


"Netbook only took a nap, not sentenced to death, it will return." "There is a view that the advent of cloud computing has made netbooks see hope again."


　　


This view is that the advances in cloud computing make it easy for various office activities, such as collaboration and document sharing, to reduce the importance of local storage devices such as hard drives. "Consumers have criticized that netbooks do not have optical drives, and today, how many people are still using them?" One industry insider said.


　　

A survey published by
's website also shows that 31% of netizens support the idea that netbooks will be reborn. "When a tablet appears, some people think it will replace a mobile phone or even a laptop, and now the tablet is just sitting quietly at home instead of taking it to the office, and the laptop is still what consumers need, and the tablet computer can't dominate." "A Netizen believes that some of the features of tablets are still not comparable to netbooks, some even have no USB interface, only for entertainment." There are netizens who believe that the netbook is the category of notebook, The notebook will eventually return to the netbook portable, Easy-to-use Road, but manufacturers must play a continuous creativity, especially in mobile applications to achieve better performance.


　　


This trend is also in a close relationship with the manufacturer of the dealer has been verified. "The news from the manufacturers is that the term ' netbook ' is gone, but Asus, Dell and other manufacturers will not give up the concept of small notebook, 10-inch, 11-inch small notebook will continue to develop, but regardless of performance or configuration, is certainly higher than the current netbook." ”