At present, the domestic cloud notes are still in a weak state

Recently, the US Cloud notebook service provider Evernote into China and launched the Chinese version of "Impression Notes", "cloud notes" This concept, became the current hot thing. At the same time, cloud-note products provide users with a service that collects and collates information from anywhere, and synchronizes in multiple platforms .

The domestic cloud Notes product category is quite many, Evernote for the Chinese user to launch the impression note, NetEase's products Youdao Cloud notes, Grand Innovation Courtyard Marcum Chronicle, as well as new points of technology fit cloud notes and so on are its own.

At present, however, the market is characterized by a few users, a few product users in total only to tens of millions of people, the competition has not yet begun, similar products less than 10, education market significance is greater than the competitive significance and other shortcomings.

Domestic cloud notes products less than 10

Main cloud notebook products in the domestic market (TechWeb tabulation)

What is cloud notes? Youdao Cloud Note product leader Shangwei Aviation summed up two features: One is a powerful cloud storage services backstage, the second is a variety of friendly record.

Cloud storage service background means stability, security, speed, it can help users in the cloud security, fast backup of their important information; a variety of record means cross-platform version, a variety of user-compliant input methods, including text, handwriting, pictures, audio and so on.

Marcum, the head of Yanfei, puts forward the view that deeper cloud notes are a cloud storage platform for personal information that can be opened to support comprehensive integration of personal information.

The creator of Cloud notes Evernote the first version of the online time is June 2008, the first to reach 1 million users, using 15 months, but in the following years, the number of Evernote users presents a growing trend. Evernote CEO Fille Ribin (Phil libin) posted the latest number of users at the London Le Web conference this month at 34 million, while the company valued more than $1 billion trillion.

Last month, when Phil Libin came to China to participate in the Global mobile Internet Conference, he officially launched the Chinese version of Evernote and named it "impression notes." The current domestic Evernote or impression note User is about 1.1 million.

According to the cloud storage background and a variety of recording methods of these two characteristics, the domestic similar to Evernote cloud notebook products about nearly 10, including Youdao Cloud notes, Marcum notes, fit cloud note, for notes, Sea notes, light notes and so on. Path, Instagram popular, the domestic similar products to reach twenty or thirty, compared to the current cloud notebook market competition has not been large-scale expansion.

At present these several products look, the basic function is similar, but each also has respective characteristic.

Grand Innovation Institute Development Marcum Chronicle is the earliest cloud notes, relying on the first advantage, coupled with Sheng, search, multimedia and other technical support, has accumulated 5 million users, become the most users of the cloud notebook products.

NetEase Youdao Development of the Youdao Cloud notes online A little later, formerly known as "Youdao notes", The end of 2011 renamed "Youdao Cloud Notes." Youdao Cloud Notes Add handwriting, image rectification and other new functions. Relying on NetEase and Youdao Company's product development, promotion and operation experience, by the end of May, has obtained more than 3 million users.

The other several products, the user size is still small. Where fit Cloud notes development company New Point Technology has developed a well-known Mac system free Input method fits, the features of the cloud notes are delicate design, with input method, simple and easy to use, especially mobile device version to do a better job; Later, gradually developed a mobile version, solid in the PC End function is more perfect, editing function is strong; Sea notes and light notes are focused on moving end products.

So will there be new entrants in the market next? Yanfei thinks the answer is yes. But he stressed that cloud notes, unlike other Internet applications, require very high reliability for technology, products, especially cloud service platforms, so they are not suitable for small businesses.

Niche User market?

A situation that can not be neglected is that, from the earliest Marcum chronicle to now nearly 2 years time, cloud notes the entire market users only about 10 million. Is the cloud note a niche user market?

Angel investor Wang Yu has expressed this concern: "I think the demand for cloud notes in China is not very popular, although in The Voice diary, photo diary and other subdivision direction, there are some needs." Therefore, it will take some time for the market to develop a large user base. ”

In this respect, new technology CEO Wu Xiaodan Frankly, there are not many people take note of the habit, the note to the electronic terminal less people. From this point of view, cloud notes farming is niche market. But he also stressed that "good memory is not as bad as writing, who have to remember something, the application of notes may be everyone needs." ”

Shangwei said that in the early days of the Youdao cloud notes, they carried out a detailed market research. found that more than 40% of users have the habit of managing personal knowledge and recording notes; Data management synchronization, mobile end reading and writing, Web data preservation is a user's several major pain points,

"At present, in the United States and Japan, cloud notes such products have been accepted by most early masses." At the same time, Evernote's valuation has been as high as $1 billion trillion, showing the market's enormous potential. Although China's cloud notebook market is still in its infancy, we are bullish on the potential of the market in the future. ”

Yanfei also said he was confident: "In the long run, every computer, cell phone, and other device that we use in the future will have a cloud chronicle product." ”

It is precisely because the market is not "public", the May impression notes launched on the domestic cloud notebook products has become a good news.

Yanfei said: "We hope Evernote to enter the country, with the help of Cloud chronicle in foreign cultivated relatively mature user habits, together to develop the domestic cloud chronicle market." ”

Shangwei said: "After Evernote into China, cloud note products in the industry has also been greatly improved, which we are happy to see." At present, China's cloud notebook market is still relatively early stage, we face the greater challenge should be how to educate the market together, rather than competition between each other. ”

The exploration of profit model

The biggest difference between impressions and other cloud notes is the amount of 60M of uploaded data per month, which needs to be upgraded to an advanced account at a cost of 30 RMB per month. The fee is the same as the Evernote International version, except that the international version is 6 dollars a month.

Evernote CEO Fille Ribin is proud of the profit model, calling it an "elegant business model" that attracts and sticks users through an excellent user experience, creating a migration threshold that allows users to pay willingly.

In fact, this business model does have a good effect, Evernote average users account for about 5% of the total user, but surprisingly, has been used for 4 years, the proportion of users pay up to 25%. One reliable figure is that, as long as 1% of users are willing to pay, a notebook software company can make a profit. So Evernote has been profitable since early 2011.

But this "elegant business model" has not been popular in the current Chinese market, impression notes of the existing 1.1 million domestic users, paid users accounted for only 1%, while the other several cloud notebook products are now walking free routes.

According to Wu Xiaodan, now domestic users to set the free flow limit is not easy to accept the practice. Fit Cloud Notes have a new point of technology other products revenue to do support, there is no profit target. Even so, Wu Xiaodan said there will still be a fee plan, similar to the impression notes, the monthly data flow of more than 100M need to pay.

Based on the NetEase product system under the Youdao cloud notes no profit pressure, Shangwei Airlines said Youdao Cloud notes in the short term there is no charge plan, the focus is "improve product function and experience, the accumulation of user capacity."

Yanfei said that the Marcum notes of the charging method "had some consideration", but Shanda has enough resources to support, Marcum Chronicle and no profit pressure. In the future, we will tap into the charging mode and introduce some services.

When the impression notes were introduced, Phil said: "We can accept that 10 years are not profitable in China, our goal is not to make money in China, but to make great products in China." ”

As Yanfei said, Cloud notebook products are more special, it's long-term pay expectations high, with the user's habit of use, and record the content of the increasing, one day will be willing to pay for this. So the mentality of each family is waiting for such a day, and in this day before the arrival of the first education market, together the cake big, become the Cloud notebook product consensus.

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