"Aunt" father Rauschecker: Bitter forced rich second-generation entrepreneurs

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Rauschecker not shy of his "rich second-generation" identity, when we met earlier this year to talk about their past, naturally chatted about his father's entrepreneurial experience. It was his father's entrepreneurial deeds that infected him? Why did he choose not to have family money, not to go to the family business and start his own business? What sorrows have he had on his entrepreneurial journey?

Rauschecker, Guizhou People, 26 years old this year, a bitter, and the future is full of vision of the entrepreneur.

Rauschecker's childhood may have been similar to the childhood of every intellectual family child, which was the 80 's, and the intellectual's income was much lower than that of the trader. But in primary school, Rauschecker has shown an unusual side. He was on the most common primary school, according to his own words, "is almost the worst in Guiyang city of a primary school," he called himself the primary school in the "Wonderful", in our chat, he used twice this somewhat negative meaning words to describe himself. He is in the primary school, because of his excellent, he participated in the three or four grade in a national composition competition to meet the return of Hong Kong, won the first prize, the prize has 10,000 yuan, a huge sum of money. The headmaster in front of all the students in the 1-6 grade, asked him what he was going to do with the money, his duty indomitable said donated to the Hope Project. He said he would soon have a little regret, but the situation, can only say so, at such a small age to say so in line with the Chinese conditions of the answer, and he was very poor family conditions.

It was not the only glorious story of Rauschecker's primary school experience, and he invented a crib in another pupil-creation contest, as long as the baby was shaking and the baby car was making a recording of her mother. A factory in Zhejiang soon put into operation this kind of baby bed, can leave rauschecker only honor.

Rauschecker's father quit his college teaching job from 95 and started his own business. He remember on the first day of the time to go to his father's factory to help, do some primary physical work, to the first two days of their home in Guiyang the most expensive lot to buy a big house, open the window can see the famous places of Guiyang "a show building." He no longer needed to go to the factory to get a helper.

The improvement of the family conditions, and did not bring too much change to Rauschecker, he said, father to his request has been very strict, his father asked him to write a diary every day from primary school has been written to the three. Occasionally pick him up from school, will also drive to the gate from a few outside the place, to avoid rauschecker in the school to create a superiority.

When he was in high school, the family arranged for him to have a private school in Beijing, called the Chinese and Canadian schools, a well-known reserve aristocracy school, Rauschecker for the second time became a "wonderful", the singular is because of his "poor". His father gave him 300 yuan a month in addition to his tuition and room and board expenses. He thought it was a huge sum of money, but in an instant he knew it was nothing in Beijing in 02, because the classmate chatting, a classmate said that the home every month to give him 3,000 yuan incidental, buy a pair of shoes is not enough. He has been in contact with the high school students, but seldom meets.

High school did not graduate, Rauschecker went to Canada to do exchange students, in Canada to participate in the exam, was admitted to the top ten Canadian Kargari State University, is also the current Canadian Prime Minister Stephen Harper's alma mater, the study is operational management professional. Basically each student has brushed the plate, talked about this experience, Rauschecker said that I am OK, I just depend on working to earn my living expenses, the tuition is the family undertakes. In this way, Rauschecker only played a job, in the school canteen to do the work, brush bowls, cut vegetables, rice, sandwich.

Rauschecker a little silly, he was in the last job before returning to work, he did a common people's eyes stupid.

At that time he was in a Canadian chain store twisted hereby do operations management, but soon he found the problem, that is, the chain stores each store is different, in principle, the goods should be placed under the display, but because of space constraints, often the goods are stored and exhibits inconsistent, This creates a problem for the shop assistants, especially the clerks. Rauschecker developed a view version of the cargo storage software, visualization operation, will store each area and shelf number, soon after their store use this software, the efficiency greatly improved. Rauschecker think such a good software should be used for the whole company, he put the simple idea to the shop chief, and asked the store long to submit the software to the boss, but two months passed, no reply. When the boss was visiting the shop, Chai Cocai and the boss said, I have a good thing for you to look at. Soon, the entire company has used this software, Rauschecker developed in the spare time software for free to the boss, and no return.

It's hard to imagine how a boss would have to pay to buy the software from a common sense of value. Rauschecker said also a little harvest, harvest friendship. The boss has been in contact with him, some time ago to enter the Chinese market, but also find Rauschecker let him agent, but at that time Rauschecker has started a business.

Rauschecker left Canada at the beginning of 10 and left the Twisted hereby store, which is $100,000 a yearly salary.

Entrepreneurship is like super girls, go to the end are pure men. Rauschecker QQ Signature.

Rauschecker says the idea of entrepreneurship has been clear since graduating from college, and the idea has been hidden deep within itself. After graduating from Rauschecker in Canada for two years, he worked for only one purpose, saving money to return to the start-up fund.

Why do you choose to start a business? Rauschecker no clear reason, neither to prove himself nor to gain wealth. The family has always hoped that rauschecker can enter the outstanding big company, studies their management experience, but Rauschecker did not obey the parents the arrangement, also never wanted to return to the family enterprise to work. If one day, the family urged him to go back? Rauschecker said he would choose to continue to do his own business.

Because the family is more opposed to his business, so rauschecker start-up funds mainly to their own work in Canada savings. Although the business is only two years, but "big aunt" is already rauschecker fourth pioneering project. At the beginning Rauschecker did a website called "Friend Le Live", the purpose is to help users record the day's physical condition, build a healthy life. However, due to lack of experience and promotional means, the site has not been developed.

Rauschecker started talking to the founding team about making mobile internet products, but the sad thing is that none of them has developed iOS and Android experience. There is another problem, money.

Money may be the most painful topic for every entrepreneur. Rauschecker from the very beginning to know that he is walking a difficult road, so his team in the early days of the venture to do another project, corporate public opinion monitoring, through the Internet Information analysis of corporate reputation. Rauschecker said he is the hardest one months, 8th for everyone to open wages, 5th company account is less than million, at that time he really feel that he is not. Just when he was ready for the closure of the company, a customer six months ago, 60,000 dollars in the end of the money in front of 8th dozen over, the resurrection.

The money problem is solved. What if there is no development experience? Rauschecker is good at Visual Basic and C + +, and technical partners are good at PHP and Java. It may be a little late to study, and they decide to outsource their third project "where" they want to go, and learn technology from outsourced companies. Soon, while learning to do at the same time, the core technical team development level significantly improved.

In July 2011, rauschecker with his own products "where" to participate in the TechWeb website held it Longmen, his project is not investors bullish, think the concept is too big, can not solve practical problems. But this is the Cheng Jian, let him meet another friend, and also make investment. Cheng Jian directly pointed out "where" to solve too many problems, but did not meet the specific needs of users, but also to solve the key problems, two people to explore the "great aunt" of the initial model, Rauschecker decided to start from the women each month's troubles began. "Where to" stopped the new version of the update after two months.

Seems to find the right direction, the next thing will be all right. From March this year 500,000 users, to June of 1 million users, and then to the current close to 3 million users. "Aunt" has been stable in the App Store free list of the top 200, and "Aunt" in the first week of the app to get Apple's official recommendation, once ranked in the top 10 of the free total list.

Rauschecker bluntly that he was lucky, the last three days to open wages is the first time, get the official recommendation is the second time. Rauschecker in the App Store audit phase (Apple on the app for about two weeks of the review), they have been to many friends, asked how to be ranked by the front, we are more unified the saying is the brush list. The list is a fake download to get the App store in the top position, and then attract more people to download the installation. Rauschecker know the risk, just at the time of the Apple Adjustment ranking algorithm, nowhere to brush, but also obtained the official recommendation, in a relatively clean period, the big aunt to the top. In the beginning there is no brush list, and then a lot of brush list company contacted Rauschecker, have been rejected.

With the user's growth, ranking by the front, the software is famous, before Rauschecker has been distressed financing opportunities also followed, a number of investment agencies to find Rauschecker, Rauschecker began to consider the financing of things, but also the previous other projects stopped, focus on the "Aunt" this software.

The financing thing is going well, but the new blow is coming. On the eve of financing, Rauschecker nine of the entrepreneurial team, four people have proposed to leave. Of these, two were dug away by a high salary of more than twice times, and the other was a job offer for state-owned enterprises at home. The most let Rauschecker sad is that the director of the design of sleep colleagues also because of physical reasons for the resignation, Rauschecker proposed, can work at home, only to do some simple things, treatment, but this colleague chose to leave. Rauschecker want to understand, why together two years of team, through the most difficult period, at the dawn of the time, but to each other?

There are different reasons for leaving, but in fact, the success of this software has given everyone a chance to prove themselves, which is no longer a team with no mobile development experience two years ago, and everyone has made great progress in both years. Rauschecker felt that he was not in time to clear the initial team's share ratio is an important reason for their departure. Therefore, rauschecker when talking about financing, took a large proportion of the ratio as employee shareholding.

New recruits, and small teams are full of newcomers. Rauschecker specially to the new staff arranged "military training", with eat live together, watch movies, play Wii, together development, progress together. At the same time set a new goal, at the end of the year to reach 5 million users, improve user activity and find a clear business model.

The formation of the new team at the same time, Rauschecker also completed the first round of financing, in business development, a large sanitary napkin international brand also found a rauschecker, cooperation is also in contact. Everything is evolving in the direction they want.

"Aunt" for Rauschecker will be the end? Rauschecker said that now the team is too small, slowly development, the company to do slowly, to do things solid, the future will have more based on "health" products launched to users. Rauschecker also hopes to have more fellow-travellers joining his team, along the road, through thick and thin.

Interview PostScript:

Rauschecker In fact is my strong pull to practiced, to do I write the first phase of entrepreneurship new sharp. Because the form has changed, so I find a more familiar person, and his story has been known for a long time.

I always thought it was a common and unusual person. Facing me older than him, he and I have been very shy when talking, but also very fond of chatting, feeling is an ordinary it man, but you can easily find his talent, even more rare is that he did not have the family economic conditions superior to waste this talent. I asked him a question, if your father didn't start a business in your junior high school, and you didn't study abroad, what do you think you would be doing now? He said I think I should be a journalist, and instantly feel the pressure is great. Does the world really have another you, living the life you want to live.

About the second generation of rich entrepreneurs, I think more than other people's chances of success, because they do not worry about their livelihood, there is a retreat, it is more natural to do things, more in line with common sense. See a lot of entrepreneurs, found that the more you want to do things quickly, the more you want to see the profits of the team, the less likely to be made. This may be fate, the more the more difficult to get, but see light, the natural will come. Finally, I hope the Rauschecker team will be better.