Aura Cloud IP Platform

China's leading intellectual property integrated operator Kim recently announced that the public trial run its aura cloud intellectual property platform, and at the same time launched a number of unique technology and service model, the platform for the first time covered by the commercialization of intellectual property rights of the entire process, indicating that Chinese intellectual property is about to enter the "cloud services through This reporter specifically interviewed Kim Thai Executive vice President Li De.

China Securities Daily: This online pilot operation of the Aura cloud intellectual property platform, it highlights the characteristics of what?

Li De: The main feature is "through", the inspiration platform includes six modules, through the intellectual property from the creation, protection, management to commercialization of the whole process of transformation. At present, the domestic intellectual property service industry is not not professional enough, but precisely because the professional too deep, too subdivided, so in the service business state, but will cause the interests of the people (customers) at a loss. Demand, service, but docking is difficult. Now the model of operating platform is launched in order to enable the stakeholders to solve his whole process needs.

The second feature is "cross-domain", on the platform can see the public interest of the nature of the commercial intellectual Property Business popular program (the inspiration), this is the field of the media, you can also see the new generation of ICAS IP service system, including call center and customer service system, this is the consulting field , you can also see cutting-edge it cloud technology research and development products like the Aura certificate, which has applied for over 20 patents worldwide, which is the IT Internet domain. From the demand, from the trend, we formed a multidisciplinary team, the introduction of cross-domain models and businesses to meet the needs of stakeholders integration.

The third feature is "Killer business". The platform in the intellectual property, in the protection (right to protect rights), services, media, training and so on, have a very bright new business, and it has a strong competitive advantage. For example, the Aura voucher, it can be done in a few minutes anytime and anywhere true power. At this level, there are no similar products in the United States, where intellectual property and technology are most advanced.

China Securities Daily: What is the importance of intellectual property?

Li De: Intellectual property can be operated as an important business of an enterprise, not a simple administration. Many domestic companies have now come to this stage.

For example, a famous consumer electronics enterprise in China, whose main business is the production and sale of consumer electronic products, but last year's operating income, nearly 30 million U.S. dollars from its own patented technology external licensing income. The company is now not only selling electronic products, it is selling wisdom.

Another example comes from the common phenomenon of many entrepreneurial enterprises in our country. Startups mostly rely on core technology to start, but the failure rate of start-up enterprises is also very high. Most startups fail because of core technology failure, but because of market competition, business management and so on. We are concerned about what remains after it fails: intellectual property. A great deal of innovative intellectual property has vanished with the dissolution of the start-up enterprise. It was a great fortune, wasted in vain.

In fact, the wisdom of these enterprises can become the main business income, but also can become the last save money before the collapse, but companies do not know how to do. Therefore, we give a platform, from the whole process to help stakeholders easily discover, excavate, realize their intellectual property value. And we're faced with the future: Now 500 companies in the US & S 500 index, 90% of their total corporate assets are intangible assets. If China comes this far, it will be astronomical.

China Securities Daily: What is your relationship with other existing intellectual property service organizations?

Li De: Should be said to be competing. We have neither the need nor the motivation to do a complete replacement of the current IP service chain platform, but to jointly tap the potential of the market. The market is still far from the development of the Red Sea competition, although the domestic to do a certain type of intellectual property agents, the top ten annual turnover of more than billion yuan, but this is only the development of the tip of the iceberg.