Austrian air conditioning for two consecutive years in the list of China electric Shangping Station air conditioner top three

Recently, the China Statistical Information Service Center (CSISC) joint Xinhua, China Quality News Network released the "2014 first quarter of China air-conditioning brand Word-of-mouth Research Report", a total of 20 market performance more active air-conditioning brand, accepted the Csisc public opinion good reputation fair monitoring and evaluation. Among them, in the product Acclaim list, the Austrian air conditioner again into the three major electric platform to collect praise number of most "top three", for two consecutive years. Industry insiders said that the reason that the Austrian air conditioner for two consecutive years in the list of air conditioning field "network evaluation goodwill" top three, in addition to with the ox has been practicing the "quality of the King" and "technology leader" brand strategy, and the ox "good grasp" the young consumer demand and for many years in the electric business channel Rimini and intensive farming inseparable. In fact, as early as 2010, Otis Air Conditioning was the first to set up a special E-commerce department, and gradually with the Beijing-east, the cat, Suning easy to buy, Xun and other mainstream electrical goods licensing cooperation, and adhere to the channel Flat road, and strive to maximize the company through direct business to consumers, thus ensuring product quality and after-sales service. In addition to being built in the flagship store, the Otis air conditioner operations, such as hard work, unique, in the face of increasingly fragmented demand, the Austrian electric business team to dig deep user demand and netizen consumption habits, in the electric business channel product line, targeted to launch a series of excellent performance, technology-leading product. Ox Bonjour Series Air conditioner by virtue of "once to dawn, high efficiency in addition to formaldehyde, according to human body temperature intelligent control indoor temperature" and other products to upgrade to "explosion", the consumer trust and sought after. In addition to the strong offensive products, the Austrian air conditioning deep integration of electrical and commercial channel resources, carried out a series of Rimini, in the marketing layout and pre-sale after-sales service on the new, borrow "51", "World Cup" "Double 11" and other major promotional nodes, the introduction of a series such as a good deal, limited to buy, key holidays special concessions, "Warranty Card" issuance and other initiatives, so that consumers enjoy the electric business era of the product of the convenient and fast and cost-effective. "China's good air-conditioning Otis" brand image increasingly popular, brand goodwill increase, consumers naturally willing to buy. Closer to young consumer demand to build more fashionable and younger brand genes in recent years, Austrian air conditioning is very "fire", especially since 2013 the implementation of brand transformation and upgrade strategy, the Austrian air conditioning in products, brands, marketing and other aspects of fire, brand goodwill and reputation, not only excelled the traditional channel air-conditioning sales list, A variety of products are also days cat, Beijing-east and other mainstream electric platform Top10 list of regulars. The young people are the backbone of the electricity business channel consumer groups, seize the electric business channel, Nature also caught this part of the young people, and then seized the electric business channel of praise and brand reputation. China's good air conditioner after the strategic transformation, the depth to create more fashionable, more youthful brand genes, in product design and brand communication and marketing, and so on, deep close to the needs of young consumers, and their emotional resonance and interaction formed a good tacit understanding.For example, a series of entertainment marketing, which has been planned by the recent Auschwitz around "Transformers 4", Around the "Transformers 4", the Austrian air conditioning before and after a total of tens of millions of dollars, through micro-trust micro-BO platform and other interactive activities, sent "Transformers 4" Beijing premiere tickets, the Nationwide Chang shadow tickets and different face value of the air conditioning purchase cash Coupons , has been the attention of many young people and enthusiastic participation, not only to end consumers enjoy the Austrian air conditioning brought about the real benefits, and in the vast number of fans carried out a hearty brand spread and brand popularity.