B2C arena heroes rise

Breakdown The first half of 2014, major business events, the most sensational than Jingdong in the United States successfully listed Nasdaq. In addition to this 5 months before and after the IPO, in the first half, the size of the business sector are resorting to big and small enterprises struggling to kill, March beauty showdown, home appliances in May promotion. In the suppression of Jingdong driven, "6 · 18" has become a feast for the entire industry promotion, sensational effect comparable to "double 11." In the second half, no accident, Ali will also become a listed company, which makes the second half of the "double 11", "double 12" a lot of optimism.

Take the lead Brother:

Jingdong landed NASDAQ

Before Christmas 2013, Liu Qiang East told the media that it would not go public in 2014 and that it would soon be the New Year's Eve of the family reunion. The IPO paper of a piece of Jingdong paper allowed more people to spend more money in the Year of the Horse. From 2003-2004 Jingdong fought online business, to May 22 this year, Liu Qiangdong successfully ringing the bell in the Nasdaq, Jingdong this decade is not easy to go. The listing as an important node marks Jingdong's success in the ever-changing e-commerce battlefield and has become the most important nodal event in the history of e-commerce in the first half of the year.

Jingdong with the ticker code "JD" has an issue price of US $ 19, plus 5% of Tencent's capital injection, bringing the total amount of financing listed to US $ 3.2 billion with a market value of nearly US $ 30 billion on the market. In the market more than a month since, Jingdong's market value rose, once approaching 40 billion US dollars, ranks among the country's fourth-largest Internet companies. The industry has the view that after the Internet or from the BAT era evolved BATJ era. However, for the listed Big Brother, this is a challenge of honor and challenge. The future, Jingdong suffered "encirclement and suppression" only a lot more.

The first battle after the listing of Jingdong is the all-encompassing "June 18" melee in the entire industry. Home Jingdong ushered in the market after the first celebration, but also ushered in the history of a rare siege, Lynx, Suning, Gome, Dangdang, Shop No. 1 have shot, so that the size of the "6. 18" Six months of "double 11".

It is worth noting that as the IPO year, the number of Internet companies that successfully listed in the United States in the first half of the year may exceed the number of Jingdong One, Sina Weibo, Cheetah, TouNiu.com, and MeiMei Youpin successively listed on the US stock market. Also brought the warmer capital market.

Joint Operations:

Together vertical and horizontal upgrade e-commerce scale

The joy of Jingdong's listing stimulated the pattern of e-commerce to take a deeper turn in the first half of the year. M & A, investment and cooperation strategies have allowed the remaining e-commerce companies to hold their own in the industry.

Dart hit a taxi and fast taxi fierce rush for the E-commerce show in 2014 opened a good start, taxi software fired behind the flames came Tencent and Ali thick gunpowder flavor. In the face of the challenge that Ali will be listed in the second half of this year, Tencent actively solicited partners in the first half of the year and acquired 20% of the shares of the public. It injected capital into Jingdong and entered into a series of acts such as 58 in the same city to let Tencent go further in the layout of e-commerce Farther.

Valentine's Day beauty e-commerce bee network high-profile married only product will be the two together in March to set off the strongest beauty in the history of price war, trying to "encirclement and suppression" will go to the United States listing of the United States and the United States. April usher in the third birthday of the country announced the United States and Haier, Gree and other supply brands reached a strategic cooperation "king of home appliances" as the slogan vowed to increase the main home appliance industry, which also attracted Suning, Jingdong and other platforms In May on the appliance business in the match.

It should not be overlooked that more vertical segments are also attracting the attention of capitals in the first half of the year. Online ordering business to become O2O electricity supplier to the next high ground. March meal network to complete the B round 10 million US dollars financing, public comments in May with the existing investors as "hungry what" 80 million US dollars injection. In the context of the traditional restaurant industry landslide, online booking services that rely on Internet services are becoming a cake to be distributed.

Market fission:

Ali is even more crazy in the second half

On May 7, Alibaba formally submitted a prospectus to the U.S. Securities and Exchange Commission, formally confirming its listing in the United States. The industry's estimated market capitalization of Alibaba is as high as 168 billion U.S. dollars.

Cao Lei, director of China's e-commerce research center, said that the listing of Ali is the most important event in the second half of the year. What deserves more attention is the furious mergers and acquisitions Ali made for the listing. From 2013 and the first half of this year's M & A history point of view, whether it is Mobile App, or cultural media companies, regardless of industry regardless of national boundaries, Ali have decisively shot.

It is now in the era of mobile internet. With the transfer of e-commerce business from the PC side to the mobile terminal, the idea of ​​overtaking by mobile service has become the consensus in the industry. Cao Lei said Jingdong's significant increase in mobile traffic after access to WeChat's entrance was an excellent example for many E-commerce businesses. In the second half of this year, more e-commerce businesses will have eruptions on the mobile terminal. It seems that a battle from the mobile port has been inevitable.

In addition to mobile terminals, the coverage of e-commerce services has also become the trend of large e-commerce providers in the second half of the year. Recently, Jingdong came to the country with over 100 third- to sixth-tier cities in the form of caravans. Taobao has advertised on the walls of rural residents. On the 1st shop, VIPs and other large-scale e-commerce providers have also publicly stated that the channel will be under way Shen.