Based on visitors analysis of Business business-to-business site button Production details

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If you ask me what are the most important skills that web designers should master? The author must say that the most important skill that web designers should master is to analyze the behavior of visitors. Especially in business business-to-business site, we know this kind of site needs conversion rate, and whether the user's access behavior will seriously affect the conversion rate of the site. The most common on a business-to-business site is the button. All kinds of buttons accompany our visitors. The following author will be from the Business-to-business site button to talk about how to design based on users.

Use a high contrast to the background color, conspicuous color to highlight the importance of the button

Business-to-business business sites are rich in content, often let our visitors dizzying, which leads to visitors can easily find some important buttons, such as navigation buttons, search buttons, etc., when users can not find the time will discourage visitors to continue in-depth visits. This time we can use some of our page background color contrast high, conspicuous color to highlight the importance of these buttons. As shown in the following figure

Above we can see that there are two more conspicuous squares in the page, one is red, one is yellow, the red is in the dominant navigation position, and yellow is the button that we often use. We can see that these two are important locations for Web pages, and using such a conspicuous, contrasting color design makes it easier for our visitors to find the information they want.

Two: The use of larger buttons to highlight important

The color element mentioned above, size is also a way to show the importance of the button. In a page, if there are some smaller buttons around, you can highlight the blow button. The search box for Alibaba as shown in the following figure.

We can see that the search button not only uses red to highlight the importance, but also enlarges the size of the button, which is about a few times larger than the buttons around it. Alibaba is a more than 10-year business business-to-business site, platform information is massive, users only with the help of navigation is difficult to quickly find the information, and search box in the word is particularly important. Alibaba's Search button is doing a lot. If you are a small business-to-business site, I think you just need to enlarge the appropriate, excessive amplification may cause the page to appear uncoordinated.

Three: The shape needs to have the rule, serious, highlights the professional degree

First, let's take a look at some of the professional business business-to-business Web button designs that I've collected, as shown in the following illustration

We can see that the shapes of the buttons shown above are rectangular, with the proper rounded corners for each right angle. Can we do a bigger round here? I think it is not suitable, because if the rounded corner is too big to show a regular, serious atmosphere, this will make your site looks not professional. Business Business-to-business Web users are business users who prefer rigorous, serious page design.

Four: The placement of the button

Our Business-to-business business site button placement is also critical, put the position is different, the effect will be the difference. In general, it is important to leave the button blank around it. As shown in the following figure

In the image above we see "login" and "Free Registration" two buttons they have a certain distance regardless of the distance between the top and bottom. The purpose of this is to highlight the importance of these two buttons, if the two buttons are very close to the text will be submerged, the appropriate left blank is to highlight the two buttons.

I simply share these four business business-to-business site button Design Small details, we can find a small button behind there are so much detail, and only to deal with these details, our site can have a friendly user experience in order to play a successful business business-to-business. This article from the creation of business Business-to-business Construction Station System http://ntb2b.bg68.com/Original, reproduced please retain the source.