Become an expert beyond the expert brand website content so refined

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"The brand is not built in a day," in the Clear "My Ideal site content style (unique service mode)" core value issues, small and medium-sized website branding the biggest difficulty lies in, how the long Web site construction process, will meet the core value of the site (my ideal site content style) Site content daily combination of the long process of display, and in which gradually formed their own unique narrative style of the site, to show their unique value of the site, to make their own unique value of the site gradually accepted by users, and constantly pay attention to your site, and even your site recommended to more people's purposes.

Branding strategy is very popular, but the core of branding strategy is the construction of brand content system

To really achieve this goal, your site content must reflect the core value of the site-more professional, more authoritative professional content, only in this way, can really impress, and then affect potential users.

It is precisely because of the misunderstanding of the website professional, more webmaster blindly believe that "as long as the content of a comprehensive and more professional, more able to meet the needs of users," the current domestic Web site collection and replication popular, the content of the homogeneity of the site is very serious.

But doing so does not achieve the goal of making your site more professional and more responsive to the needs of potential users. Because the content of your site must better reflect your unique understanding of the industry and the benefits of such unique value for potential users-this is the unique value of your site, otherwise this content is useless.

What's the best way to do that? Bing's advice to webmasters is: "Become an expert in this field."

But to truly become an expert in this field, can only go "with the soldiers and soldiers combined" the old road, and constantly in-depth to the site involved in the industry to go-although most of the webmaster engaged in the industry are familiar with their own, but still want to continue to go into, further familiar with the overall situation of the industry, the development of laws, leading enterprises Competitor situation, potential customer consumer demand feedback-you have to be in the shortest possible time to achieve the role of conversion, not only to know the surface phenomenon or to chew the book knowledge "like" The industry experts "false" experts, but really become the industry experts.

It's important to emphasize the ability to stay focused at all times, only a small and medium site with good executive power can really go in, and in the boring content of the process of continuous discovery of their own site "ideal site content style" value, and constantly their own website this unique (irreplaceable) The value is passed on to the netizen through the daily carefully chosen content combination display.

Zac said: "The key is to expand content, no content, no way to do SEO (also no way to do the site operation), in fact, many products, even if the enterprise station, unpopular products, as there are a lot of content can be done, do not confine their own ideas, product materials, suppliers, designers, production processes, uses, users, And so on and so on, there's a lot of content to write. "

Only really deep into the site content within specific industries, we can really find worthy of "My ideal site content style" content, and constantly from the perspective of potential users, integration of these content, really constantly "my ideal site content style" into reality, and in the continuous in-depth industry, " In the process of becoming an expert in the field, according to the Law of industry development and potential user needs, adjust "I ideal site content style", so that it more in line with user needs, into a Web site construction through the content system and potential users good interaction, and interactive results effectively promote the development of the site development goals of the virtuous circle.

So the process is really boring, not at all fast and efficient, but only in this way, you can really achieve "do not confine their own ideas," and constantly find that they can use the content of the subject, and constantly find those who have been written by others have abused the content, in fact there are many attractive users unique highlights.

More importantly, the results of this really deep industry will encourage us to shift gradually from the "I must force myself into the industry" to the "I should go deep into the industry" mentality, this further into the result is that we in the industry's high-quality network resources are more and more rich, the content of the site's professional, Authority is increasingly recognized by industry insiders and potential users, and we are truly successful as experts in the field.

But at this time we can not be satisfied with the industry praise, when we successfully become "experts in the field", we have to successfully get rid of "experts in this field" professional shackles and shackles, to network marketing experts to examine the content of their own site portfolio and content performance.

We can never forget that our true identity is the network marketing experts, if we can not combine the characteristics of network marketing, through the site continued to show the content of the site to make others aware of the advantages of our unique services, only to show that the specific industry, then this is also our failure.

Therefore, we can not because of the success of the "Experts in the field" and complacent, but also to continue to master the site relies on the survival of the industry to develop every move at the same time, further research on the latest development of network marketing-this is another necessary professional, only the two professional organic combination, The content and content of our web site will be richer and more colorful, reflecting the unique value of our website.

In "Zac interview Matt Cutts", in response to Zac's "too boring machine site, how to integrate content" question, Matt Cutts replied: "Do not forget that creativity is really helpful," he said, citing A Web site ingenuity to display a variety of items into the machine through video show the great power of their grinder.

In the site content construction process, we should not only maintain our own creativity, but also creative learning of the advantages of others (attention is learning, not mechanical imitation, dead moving hard sets), learning their content display ideas and content to show the situation, so that other people's advantage for me to use, So that we can really constantly improve the performance of their own site, to do the most appropriate content to display our professional content, so constantly in the day-to-day maintenance of the site do not forget the core value of the site, but also keep pace with the times, improve the content of their own site to display the way the site branding must be a matter of course.

In this way, small and medium Web site branding content construction, is a process of weaving their own dreams, can be completely used Wang Meng "long live" title of the two sentences summed up: "All the days, all the days come, let us weave you, with the golden line of youth, and happy Ying Luo, weave you." In life I am happy forward. "(This article by Gouyn12 original first, All rights reserved, Wenzing, reprint please use the link form to indicate the article starting source http://www.gouyn12.com/wzyy/259.html)