Beetle cell Phone: Through the network to focus on their own national brand

In the electronic communications industry, the rapid development of the Shenzhen Beetle Electronics Technology Co., Ltd., a few days ago with Taobao for the first cooperation, by manufacturers directly in the Taobao platform for business sales. Reporter received a friend: the market price of 999 yuan Beetle S8808 wrist wind mobile phone in Taobao on the sale of only 599, there are three shops are in the sale of this model. And after the beetle manufacturers to verify, and by the manufacturer of independent delivery is a "beetle fine boutique mobile phone store" Taobao shop.

Beetle Taobao new store flagship product is a "wrist wind" mobile phone. Wrist unique wrist-style design is particularly eye-catching, the design of the Beetle S8808 adhering to the beetle cell phone family's traditional fashion and practical. The appearance of the watch style with a thick movement, a slightly curved bracelet round design, very ergonomic, wear when feeling very comfortable, high-definition full view screen, no matter from which angle can also see the contents of the display screen, and its sensitive multi-touch technology, but also to the consumer to bring pearl-like smooth texture.

Wrist Wind Mobile phone in the network reputation is quite good, beetle son with wrist wind in Taobao open shop News once out, many netizens poured into the official shop to itch. But a lot of netizens also expressed their concern: "Online to buy 999 of other places, buy 599 here, this wrist wind will not reduce the price?" ”

Beetle brand related staff revealed to us: Taobao shop is to do as a "shipments" platform to do, this platform does not make profits for consumers. Low price, just want to get some word-of-mouth. After a while, the price of Taobao may return to the previous 999 yuan.

The Beetle and Taobao strategic cooperation, no doubt opened up a domestic mobile phone independent Network Open shop Experiment Road, but also for other domestic mobile phone set up a new sales model: through the network to focus on their own national brand.