Beijing Telecom Leap-forward 3G scale development

April 3, 2009, 3G Wireless Broadband in Beijing commercial, Beijing Telecom first entered the era of 3G operation. Two years later March 29, 2011, in Beijing Telecom Chaoyang Door Business Hall produced the 100 millionth mobile users of China Telecom, 180th segment also in the Beijing area large-scale promotion ... During the 3G development of the two years, Beijing Telecom adhering to the large-scale development of ideas, and constantly from the application, service and so on a full range of in-depth understanding of the changes brought about by 3G, and is committed to the continuous improvement of the 3G Intelligent application of experience services, and continuously enrich all kinds of 3G intelligent terminals, vigorously improve the many industries and many areas of 3G　　and drive the whole society to understand and use the 3G. Great efforts to promote the 3G experiential service in the 3G promotion of the continuous exploration and practice, so that Beijing Telecom fully feel the experience of the service for 3G popularization and promotion of the importance.　　Different from the 2G era of traditional hall, store-style services, 3G is wonderful, because it gives life more convenient, the fundamental changes in fashion, and the core of these changes is to let people through experience can have a full understanding and perception. With this understanding, the great efforts to promote the experience of the popularity of the service as the current Beijing Telecom 3G promotion of the important ideas and initiatives.　　In addition to the existing business hall, cooperative stores, stores to carry out the experience of the environment, in-depth community and shopping district to carry out the extension of experience activities has become the Beijing Telecom to build experiential marketing service system of new ideas and new measures. Mobile phone big Ring--joint professional media popular 3G smartphone and application knowledge focus on key stores, Beijing Telecom United Zhongguancun mobile phone channel editor for a variety of 3G smartphone terminal site for comparison and commentary, for consumers to buy advice. The audience can not only communicate with editors, but also experience all kinds of wonderful applications of 3G smartphones.　　At present, the activity has been carried out in Zhongguancun, Dazhong stores, and will continue in the follow-up time. Xidan Big Yue City 517 experience activity--focus on young fashion white-collar to enjoy 3G change life this year 5 17 World Telecom Day, Beijing Telecom will be in the Xidan big Yue City, "5 17 World Telecom Day Wing 3G Change life" experience activities.　　The event will showcase the day-long work and life of young, stylish white-collar workers using the wing smartphone and 3G applications, and the on-site audience can experience a better sense of the changes that the sky Wing 3G brings to life. Community Business Circle 3G Experience-let 3G close to consumers to further out of the hall, stores, will experience into more consumers around, Beijing Telecom is organizing plans for Beijing 15 shopping district and community experience display activities.　　At that time, users in the large business district will experience the 3G application through the 3G smartphone experience area, and will be able to carry out interesting experience activities such as award-winning quiz, gaming experience, mobile phone operation Challenge, and so on. Cinema 3G Experience-waiting for intermittent all 3G the 3G experience service of Beijing Telecom can be said to be deep into every aspect of life, from the beginning of last year has entered the Beijing city of the courtyard line, using the audience before and after the rest of the time to lead the audience to 3G experience. Fully equipped with Android system to lead the 3G intelligent Terminal Market Network coverage, customer service is the basis for operators, the terminal is recognized as the first winning factor.　　In China Telecom Group "CDMA terminal industry chain development resources will be to 3G mobile phones, especially 3G smartphone tilt" under the guidance of macro-oriented, Beijing Telecom has been committed to open the market at the end level. From the mobile subsidy level to promote the promotion of 3G smart phones in March 2011, Beijing Telecom launched a new terminal subsidy policy, the mainstream subsidy policy for the public users and enterprises and government users is adjusted. In accordance with the subsidy new deal, users can buy the "0" yuan purchase at the same time enjoy the subsidy, that is, double subsidy.　　At the same time, the classification subsidy for 3G smartphones, ordinary 3G handsets, 2G handsets, and adjusted the past focus on high-end smartphone subsidies to the direction of priority to the mid-range 3G smart phones tilt. Under the new subsidy policy, the 25% per cent subsidy for the sky Wing 3G smartphone would be less than that of the 3G non-smartphone subsidy for more 25%;2g handsets than the 3G handset.　　Under such policy guidance, the new deal on the current month, Beijing, the mid-wing mid-range 3G smartphone sales volume than in February, and in all the sky wing models of the highest proportion of sales.　　Tightly combined with Android smart 3G mobile phones in the overall process of the promotion of smartphones, Beijing Telecom closely combined with the terminal manufacturers to create Android smartphones, the use of Android models to become the main features of the wing smart phone. At present, Beijing Telecom power to push the current most popular Android 3G smartphone, and the new listing of fashionable, business-oriented high-end models, to promote the Android system of the sky-wing 3G smartphone in the Beijing market, Strive to build the sky Wing 3G namely Android 3G Smartphone concept: including the giant screen machine Emperor motorcycle-me811, motorcycle-xt800+, htcs710d, Samsung-i909, Samsung-W899, ZTE-n600, ZTE-r750, Huawei-c8500,　　Huawei-c8600 and other mobile phones, are the Android system to bring the outstanding works, leading the vast number of consumers into the era of intelligent machines.　　The construction of this understanding and the implementation of the initiative from Beijing Telecom for the current 3G market awareness: 3G Mobile phone competition is more important is the application of the game, the Android system has nearly 200,000 mobile applications, and the free software ratio of up to 95%, than other mobile operating systems have advantages, so Beijing Telecom is optimistic.　　To the popularity of mid-range machines and constant preferential prices close to the development of the user multidimensional smart phone, promote the industry application terminal capabilities, to seek users for the terminal point of demand to become Beijing Telecom to do deep, do the real end of the market's important concept. In the overall intelligence endEnd of the market in the process of deep, Beijing Telecom will be the introduction of smart phones, thousand machine, high-end machines, such as multi-level classification promotion, and in the long-term market practice, the mid-range model as the main push model.　　In the subsidy policy, its core in the priority to the smartphone tilt, but also focused on the mid-range 3G smartphone subsidies.　　At the same time, with the user's growth and the end of the gradual enrichment, the sky Wing 3G Intelligent terminal Price is also falling further, such as htcs710d, the market price than the WCDMA model of the same HTC models cheap 700 yuan, further close to consumers. In addition to the above models, in the first half of 2011, Beijing Telecom will also unite international and domestic brands to launch a variety of high-end intelligent products, for the smartphone year provides a strong terminal protection. (Ye Zheng)