Big data and cloud computing strategy for electric dealers

21st century is not only the century of electronic commerce, but also the century of large data and cloud computing.

Not long ago, Alibaba invested 586 million of billions of dollars in Sina Weibo, accounting for about 18% of the shares, in the future, Ali has the right to raise the proportion of the stake to 30%. Analysis that the real drive Ali investment Sina Weibo is the core is big data. Ali through the integration and collaboration with Sina Weibo resources, the ecosystem will be expected to further social and life extension, and the integration of social platforms and electric business life platform, will give the entire Ali ecological system to bring more non-commercial data and greater imagination space. Ali Group chief strategy officer Zeng previously said that Ali's essence in the future is a data operations company. Ali Group has accumulated a lot of data in the past more than 10 years, and has started to build up cloud computing capability and data operation capacity a few years ago. These will play a more important role in the future of the multi-platform ecological system. Similarly, Sina Weibo also through the cooperation with Ali, in absorbing investment at the same time, it opened the Sina platform socialization towards the electronic business of an important step, is also SINA Big Data strategy important link.

In fact, large data and cloud computing are not just platform-like enterprises. In fact, all future enterprises will be based on large data and cloud computing to carry out their own business activities (especially E-commerce). And it can be sure, including Amoy Enterprises in E-commerce Enterprises, because of natural and data have more relevance, the use of large data and cloud computing has an inherent advantage.

The era of big data and cloud computing has come, but the big data and cloud computing that belong to their own businesses are not waiting. Now in the eyes of the screen, our company, we must immediately start their own large data and cloud computing. However, it must be admitted that for most of the Amoy companies, large data and cloud computing still remain in the conceptual stage, even the concept is still foggy, how to get started?

Based on such a large background of the times and business background, July 15, 2013, cat joint domestic leading e-commerce software and service providers-Shanghai Business School (SHOPEX), officially launched the "Cloud cat" products to help Amoy businesses to the most easily convenient and most cost-effective way to establish Amoy Internet Marketing Station. Through Cloud Cat, Day CAT/Taobao store business can be a key to generate an independent domain name Amoy Marketing Station, and immediately open Amoy Marketing Tour, become a full network of traffic operation of the hosting site, merchandise, members, shopping carts, evaluation of all real-time synchronization, no additional maintenance.

The core bright spot of Cloud cat has the following several. First of all, it is convenient outside the Amoy independent marketing station, Low-cost input, a key deployment completed, beneficial delivery of corporate brand value, so that your marketing to the ground sound. Second, it is a professional corporate brand image station, independent domain name binding, brand decoration, dynamic scoring, actual sales and business, qualification, such as real-time synchronization, Amoy Amoy outside the unified image, highlighting the brand strength. Once again it is its own enterprises to Amoy outside marketing to the station, effectively reduce the site jump out rate, optimize the major search engines included and ranked, sedimentation marketing effect, step-by-step, benign growth. Four, it is a unique consumer shopping experience optimization station, can embed GA and other analysis code, perspective consumer Browsing path, assist operation optimization of the Web page structure and product recommendations. Finally, it is the leading global consumer contact station, flexible layout of the entire network of consumer contact points (Web pages, micro-blog, micro-letter, instant messaging, online community forums, etc.), timely capture the Internet each channel consumers potential shopping needs, to achieve zero distance between enterprises and consumers, break the traditional pattern of the whole network marketing.

To be sure, e-commerce business opportunities across the Internet, not just the cat/Taobao. To layout their own large data and cloud computing strategy, electric business enterprises must have their own outside the Amoy independent site. The reason why the cat chose Shanghai as a partner, the landing to implement a full network of large data strategy, in addition to the Shangpai is Alibaba investment Enterprise, there is a certain blood relationship, and more important, Shangpai is the leading E-commerce software and service enterprises, has more than 10 years of experience in the industry accumulated, The e-commerce itself has a deep understanding of industry-leading.

The future belongs to prepared enterprises, facing large data and cloud computing, are you ready?!