Big Data Change our lives--economy, employment, media, etc.

Research shows that cloud computing will go beyond the early internet and create more jobs, as cloud computing simultaneously drives mobile commerce, social media and big data trends across the globe, and the interaction between these technologies will revolutionize the IT landscape for the next 20-25 years. It is expected that by 2020 these four technologies will be the main drivers of ICT growth, by which time the cloud computing model will be the industry standard for data centers, where new applications will be created and run in the cloud, and mobile applications would continue to change the way we live, work, learn, communicate and manage.

According to Ms. Jacqueline Eyck, the vice president of Silicon Valley, global cloud computing experts and the US Cloud Computing Commission (U.S Cloud Commission), the cloud does not refer to a location, but rather a bundle and provide a computing infrastructure (infrastructure as a service), development tools (platform, service) Or an innovative approach to applications (software as services), and these computing infrastructures, development tools, or applications can be rented in the data center on demand. The cloud consists of a public cloud, a private cloud, and a mixed cloud. In particular, the public cloud can deploy the above services to all users over the Internet, while private cloud or community clouds deploy services to designated users through protected networks; The hybrid cloud combines the characteristics of the public cloud and private cloud to further expand it functionality.

90% of the wealth of the industrialized countries is created by small and medium-sized enterprises, so a country's economic development and employment depend heavily on small and medium-sized enterprises. And cloud computing is the most effective way to promote business innovation and improve efficiency, cloud can greatly release the operating capital of enterprises, it is easy for enterprises to put these capital into the growth of business. As early as 5-10 years ago, the internet giant Google and Amazon had stepped into the cloud, using clouds to manage a large amount of consumer data. Cloud computing has become the only it model that can effectively manage millions of of user information, with both high scalability and low-cost features.

In its US research report, the McKinsey Global Institute predicts that U.S. retailers can increase their operating profits by 60% in the cloud environment, and that producers can save nearly half of their product development and assembly costs. The report also notes that almost any business can raise productivity and profit margins by up to 5% with big data.

For start-ups and small and medium-sized enterprises, cloud is the choice to build competitive advantage of enterprises. Because cloud computing can significantly improve capital efficiency, Silicon Valley venture capitalists have a preference for it. In the past, startups needed to invest in percent venture capital to build it architectures, and now just buy related cloud services.

In the era of cloud computing, small and medium sized enterprises can save a lot of money and realize process integration through online leasing business software and technology development tools. Jacqueline talked about a large multinational chemical company, the company moved one of its subsidiaries from Europe to the United States, which took months to process financial data, and now, using cloud computing, it takes only 6 weeks to operate in another country, and cost savings by renting related services. More importantly, a small company in the past do not dare to think of large companies to do the big cost, now by paying small service fees can be enjoyed, and even the big companies to fight the world. They buy services through channels and use social media to advertise, which is much more efficient and cheaper than the traditional way of running.

In fact, this kind of service is available to companies from big to small, companies with a small to 2 people have corresponding service providers, such as making a simple payroll, there is no need to buy software, online rental two hours is all right.

Specific to the Government of the cloud, can also help the relevant institutions at all levels to achieve openness and cross-sectoral collaboration and innovation, such as medical, banking, retail, energy and manufacturing, such as the main areas of data collection, analysis, drive the economic transformation. The US federal government has adopted the "cloud first" strategy, and it spending on migrating to the cloud will be as high as $20 billion trillion, reaching One-fourth of the U.S. IT budget.

When it comes to the security of online rentals, Jacqueline said that small and medium enterprises are primarily concerned with costs and that their own data centers are far less costly and secure than the public cloud platforms provide, unless some special military and defense companies need to build their own private cloud environments.

There is a voice that the technological advances bring about increased unemployment, in fact, in a small part of the view may be so, but, overall, efficiency will accelerate the development of enterprises, so as to increase more jobs and opportunities, so that technological progress is not to eliminate traditional industries, but to promote the transformation of traditional industries upgrading. With the acceleration of transformation, the talent gap in technology and finance is larger. With the advent of cloud computing and the big data economy, involved in the transformation of the original business model and adjustment, the next, the people who do not adapt to the need for large data application education, the United States in the next 5 years will require 200,000 major data analysts, which is also the big data to bring employment opportunities, is expected by 2015, because the big data economy coming, Global information-related new posts 4.4 million.

In addition, the cloud can create jobs for less-developed regions. For example, a company named Mobile works in San Francisco has created a mobile application that can outsource the tasks of Western companies to "mobile office" in India so that project workers can perform data entry at lower cost in mobile devices or Internet cafes. With mobile cloud services, even people in remote areas with no direct access to the IT infrastructure can get jobs, and while this requires extensive Internet coverage, today's wireless technology has been able to provide an adequate and easy network connection without ground infrastructure.

There is an image with a slightly humorous argument, with the wide application of large data, the world is becoming more and more transparent, we are like living in a glass tank, how do you see the big data, cloud platform for the positive help and frustration or even negative impact, do you think its wide application means that the economic development faster, social progress, And the people who live there are more anxious. In such an era of information, there are companies in the continuous manufacture of data viruses and constantly upgrade anti-virus software, in the active provision of large data at the same time in the sale of privacy trading security, how do you see this phenomenon?

Ms. Jacqueline bluntly, "the world is almost all about the controversial ' fish tank ' life, both in America and Europe." I think that the digital economy is unstoppable, but the problems do exist, for example, I like writing, and by looking at my articles posted online, people not only know that I am a Silicon Valley software industry executive, I can even know my personal interests and preferences, which distinguishes my personal and professional identity from the pros and cons. The more personal information we share on the Internet, the more interconnected we are with others, but at the same time we disclose our privacy and even face some kind of risk. ”

Jacqueline, holding her passport, told the reporter a story around her, niece recently had a first passport, she was very happy to put on the internet, I saw a fright, the above shows her large amount of personal information, which is just entering the society of the young girl is very dangerous, so I asked her to quickly delete the first time. This is the big data age, which can share both happiness and potential dangers. So we need to selectively share information online.

How to protect the privacy of the big data age? Jacqueline believes that the current need to focus on: 1, strengthen the user's propaganda and education, cultivate self-protection habits, 2, to the user to draw a security line, clearly specify what data available in the online application which data is unavailable.

There are two ways to ensure security, Jacqueline says: 1, through technical means to identify restrictions, 2, through legislation, policy restrictions. Currently, the European regulations on privacy protection are being revised, some countries provide only online disclosure of civil service information, Brazil, the provision of data can not be out of the country, Germany has strict legislation in this regard, the provision of citizen information can only be stored in the German data center, In California, where Jacqueline lives, consumers are actively promoting legislation to strengthen data privacy and security, in general, Europe in the use of data more stringent. Nevertheless, it must be confronted with the rapid development of new technologies and the lagging of relevant policies, resulting in intensified conflict.

Large data are widely used in various industries to provide industry solutions, including automobiles, financial services, and even media. As a journalist, I am interested in its influence on the media.

Jacqueline responds quickly and positively to me: a great change in traditional media. Now, the development of social media has changed the way in which information is provided, and many of the advice comes from media such as personal blogs, rather than relying on media employees to make traditional media more and more contracted. With the advent of technology, more and more people can read and write online, plus, more content and no longer need to rely on professional journalists to provide, so the print media, professional journalists are more and more obvious challenges. The trend in digital media and the mobile internet era is "content is king," Jacqueline says, and people are looking for quick and easy access to information that traditional media cannot.

She introduced the status of the American professional journalist, are dividing into three parts: 1 of traditional media outlets (such as The New York Times) provide information to Internet content providers (such as Yahoo), 2, big businesses have their own websites, journalists write for them, or corporate employees become in-house journalists (brand-oriented news). 3, independent media person.

How does the big Data age guarantee the authenticity of the information that the writer is providing? Jacqueline says this is really a problem. In the United States a few days ago, a hacker entered the News Association website, published the error report, 15 minutes after the online correction. It can be seen that how to balance and correct in time is a problem, but at the same time, because the social media age information is highly open, so error correction is often timely.

In a chat over a visit, Jacqueline expressed her confidence in the Chinese market, saying that China is an innovation-oriented country, with unprecedented attention to innovation in all fields, an excellent opportunity to take full advantage of cloud computing, mobile commerce, The four major technologies of social media and big data promote the construction of innovative countries. With the development of mobile internet and interactive TV, communication and commerce will become more and more social and consumers ' voices will play an increasingly important role. We hope that China will actively grasp the opportunity to find partners on a global scale and make great contribution to the further mobility of the world. "If we integrate everyone's technological innovation, we will have a better digital future!"