Big data show: Poor people really use Andro

The maps monitor the sources of Twitter's messages and find areas where the rich are concentrated, with a larger share of the iphone Twitter.

The following maps represent the publisher position of 280 million posts on Twitter, showing a depressing gulf in the United States.

The figure below shows that Twitter, which is posted in Manhattan, New York, often comes from the iphone (red), and tweets from Newark, N.J., often come from Android phones (green).

If you live in the United States, you will surely know that Manhattan (Manhattan) is a rich neighbourhood, while the poor live in Newark (Newark). According to the U.S. Census, the average income of Manhattan residents is 67,000 dollars a year, and Newark residents ' average annual revenue is 17,000 dollars.

As a result, the rich tend to use the iphone, while the poor often use the Android phone.

Even in Manhattan, the gap between the iphone and Android has emerged between richer regions and poorer regions.

This is San Francisco:

You can see that the fashionable neighborhoods of the city center live mostly with iphone residents, whereas in the South, the opposite is true.

Here is a more obvious example. Florida State's Miami Beach area (Miami Beach) is where the rich play. However, we can look at the situation in the area near the airport:

It should be noted that the airport itself is also the territory of the iphone-after all, the rich can afford to fly, but the block near the runway is dominated by Android users.

Why designers don't take Android seriously

Twitter designer Kenned Bols recently raised the issue. He wants to know why application developers don't like working for Android. "Android may be more popular than any similar technology," he said. ”

In some parts of the world, Android accounts for about 80% per cent of the market. "Android is the main platform for the next decade, why don't designers pay more attention?" Powers asked.

He gets a lot of feedback from his colleagues and readers: Android users don't pay for apps, they don't have data, you can't make their money easily; designers are iphone users and don't really understand Android users.

Class split between iphone and Android

Android users make less money than iphone users, and designers are iphone users. It's a two-class social-economic divide, with the affluent class supporting the iphone.

In addition, the mobile traffic data from the electric Dealer's website confirms this. The following are data for the fourth quarter of 2013:

Access to a tablet computer on an E-commerce site

ipad:87%

kindle:2%

Android: 11%

Average order value on a tablet computer

ipad:155 Dollar

Kindle:123 Dollar

ANDROID:110 Dollar

Mobile phone to visit e-commerce website

iphone:60%

Android: 39%

windows:1%

Average order value on mobile phone

iphone:126 Dollar

android:136 Dollar

wp:106 Dollar

Android users only spend more on mobile shopping. But the ipad is the main shopping device: 87% of the tablets on the E-commerce site are ipad, and the average order on the ipad is worth as much as $155, and it looks like Apple users are shopping on the ipad and just using "pocket money" on their phones.

In addition, IBM has monitored consumer holiday shopping on mobile devices. From Black Friday to Christmas, iOS users spend 93.94 of dollars per order, nearly twice times as many Android users-they spend only 48.10 dollars per order.

Simon Khalaf, chief executive of Flurry, one of the larger mobile ad platforms, recently told Business Insider the same thing: "We've seen and released reports, An Android user is worth One-fourth of an iOS user, but this is based on sales data for virtual goods (mainly games). IBM's data seem to suggest that sales figures for physical goods (mobile commerce) seem to be the same. ”

The economic split between the iphone and the Android phone is not surprising, as Apple's iphones typically sell at 600 to 700 dollars and rarely offer discounted prices for the latest models.

The rise of cheap Android devices

But at the recent World Conference on Mobile Communications in Barcelona, all conversations about Android were about "Chinese companies are selling Android smartphones at prices as low as 35 dollars."

In the UK, Google's cheap Android smartphone, Moto G, has grabbed 6% of the market in just three months, because a cheap, high-quality mobile phone is attractive to the poor. According to the Guardian, Moto G is particularly popular among the 16-24-year-old male "low-income" groups, 83% of whom are male and 40% of those who buy it are under 20,000 pounds.

What happened in China?

Apple recently began to focus on the Chinese market, hoping to sell more handsets there. So Chinese consumers may change their tastes. But until recently, Android still dominates much of Asia.

The picture provided by Distimo shows that, geographically, Apple devices are evenly tied to Android devices.

It is important to note that Android is clearly dominant in Asia and China, especially when you take into account the Chinese "pea pods" (Google play is less attractive) App store. Basically, in the West, Apple devices and Android devices have a gap in E-commerce, and in most Asian countries, Android is the territory.

But with Android users growing, some companies are paying more attention to the system, and some Android users are starting to get closer to iphone users. The figure below shows how the app developer's revenue from Android apps catches up with the iphone, but Android has a long way to go.

Twitter designer Bowles writes that he wants app developers to wake up and no longer ignore the biggest mobile platform on earth:

I hope we really don't think that only those high-income earners deserve our attention. It is the responsibility of the designer to forgive, understand and accept those who are different from them. A group of equipment and the design of the elite equipment is different, this is not their demand is ignored the justification.