Blue Apron has three advantages: high quality food, time saving and cheap price

Food material weekly ordering service provider Blue Apron has just won a round of $50 million trillion in C-round financing, the company has valued at $500 million trillion. Stripes Group has invested in this round of financing, Bessemer Venture and the capital of the Round. Blue Apron received $3 million trillion in a-round financing last February and received a 5 million-dollar B-round financing last August.

Blue Apron, a start-up company based in New York, sends a weekly menu of ingredients for three meals per week, with recipes attached to it. Each dish is properly matched by their cooks and nutritionists. It will make the required ingredients and ingredients of the good, the customer's cooking time to save to half an hour. More specific mode of operation can refer to our previous reports.

Blue Apron has three advantages: high quality food, time saving and cheap price. "The quality of the ingredients is our biggest advantage, our food comes from suppliers who supply food to upscale restaurants, so the quality is high," said Matt Salzberg, co-founder and CEO of Blue apron. In fact, our ingredients are better and fresher than the quality of the food they go to the supermarket--the ingredients you buy from Blue apron don't lie on the supermarket shelves for a week. ”

Customers according to Blue Apron prepared recipes to cook ingredients, generally in 35 minutes the meal can be on the table, time is better control. Price, each person 9.99 dollars per meal, free delivery fee, can also be canceled at any time. Its main competitor, plated, is charged at $15 per person for each meal, with a monthly subscription price of $12 per person, plated a round of 5 million dollars in investment earlier this year.

Blue Apron plans to use this round of financing to further expand staff size, while strengthening the promotion of services. In the future, the company may launch a kitchen education service for potential users who are quite home cooks.

Blue Apron currently offers only food for dinner and is not prepared to provide breakfast food services. The company now each month for the user distribution of food products up to 600,000.