Bounce rate is an important parameter to measure the user experience

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About the experience of the user experience the importance of A5 on many owners to share their experience; indeed, in the search engine more and more humanized today, I believe that the user experience on the weight of the site has become increasingly important. As a webmaster, how do we judge the user experience of their site? In addition to PV, we can also use a parameter "bounce rate" to measure.

Bounce rate is a percentage of the number of pages or pages accessed by a user who has browsed through only one page. The simple summary is: Bounce rate = Browse a page to leave the site number of times/Enter the number of sites. Suppose your site has 500 different IPs from page A to your site within 1 days at the same time these IP 20 people only in a page browsing, and then exit the site, then a page out rate is 20/500=4% from the definition of jump rate we can see, the higher the jump rate, This means that the less attractive the site is to visitors, the higher the vice versa. The generalization is that the user experience is inversely proportional to the bounce rate.

How to reduce the bounce rate of our website to improve the user experience?

1, the page layout of the article to have a level, can let the viewer for a short time or want information. Navigation can be used to layout, so that visitors can find the first time the entrance to information, a messy level of the site will allow visitors such as in the fog, forget, had to leave.

2, the readability of the article information: we know that many visitors through the search engine to get information or to get the answer to a question, only your page can provide the information he needs, will attract readers to continue to browse more content. Perhaps "our article content is only to search engine to see" The concept to become "our content in the search engine to look at the same time, but also to the user to see"

3, the stability of the site and the effectiveness of links, according to the study, if you can not open a page in 8 seconds, up to 70% of viewers will choose to leave. Imagine a page that might be helpful to the viewer because the wait time is too long or it cannot be opened. Will it go to other sites to get the same information? The answer is yes, so keeping the site stable is also important.

The above points are the author's opinion, hope to help you webmaster. This article by www.fat520.com starting A5, reprint please retain the integrity.