Brand influence World World Influence organization named Haier as world famous brand

The world Influence organization, headquartered in London, has released the latest issue of the Global household Appliance Market Research index. China's home appliance brand Haier by virtue of the global market brand influence and reputation, selected "world famous brand" ranks. At the same time, Haier's air-conditioning, water heaters, freezers are selected in the world famous brand products. This is the first time the Chinese brand won the World Influence organization, this is Haier won the global sales champion, once again won the world's authoritative organization recognition. Haier's brand influence is the global consumer as a collection of international, public welfare, academic in one of the world's world-renowned organizations, the world Influence organization by the world's major economies of the government dignitaries, professors and scholars, well-known entrepreneurs and industry researchers, in the industry with high Authority. In this evaluation, the Organization adhere to the objective, impartial and scientific principles, according to the leading brand comprehensive evaluation method, the Enterprise management innovation, business stability, market share, sales and customer service indices were monitored and evaluated. Finally, the world Influence organization identified from China's home appliance brand Haier reached the "world famous brand" standard. Products are the carrier of the brand, is one of the world-famous innovative products to build Haier world famous brand image. As a leader in the global home appliance industry, Haier is committed to provide users with the most perfect living life solutions, from the subversion of the traditional square design of air conditioning cylindrical Emperor bottle air-conditioning, to reach Europe's highest energy efficiency grade a+++ Super Energy-saving freezer, to safe, fast heat, energy-saving bath new standard 3d+ water heater, Haier in refrigerators, washing machines, air-conditioning, water heaters, freezers and other household electrical appliances category constantly introduce innovative user experience products, leading the global consumer electrical appliances new trends. Haier's ability to continuously innovate products that meet the needs of its users fundamentally benefits from innovation in business models. In the internet age, Haier, in order to catch up with the speed of users click the mouse, began to explore the single and one-win business model, through the formation of a flat network organization, improve responsiveness to user demand speed and ability. In the management field of innovation bring Haier the biggest change is open, Haier from service-oriented enterprises to platform-oriented enterprise transformation, through the creation of the world's five major research and development center of the Open Innovation platform to achieve user needs and global professional resources of efficient seamless docking, and continuously create user value. At the same time, the research report also pointed out that Haier selected world famous brand will have a greater impact on the global home appliance market existing brands, will form Haier and Japan and South Korea, Europe and the United States the new pattern of competition. At the same time, this will also promote more Chinese household appliances brand "go out" and gradually promote the entire Chinese home appliance brands in the global market influence. This can be seen from the support of enterprises in the Internet era of sustainable development of innovative power. Earlier, in the United States, Boston Consulting company released the "2012 Annual report of the world's most innovative enterprise 50", Haier Group eighth, is the only one to enter the top ten Chinese enterprises, but also ranked the "Consumer products and retail" field first, which shows that Haier's brand influence and technological innovation in the remarkable growth.