Brand trademark attention to the domain name registration is particularly important

After the decision of China Economic and Trade Arbitration Commission, Wang Old Kat trademark dispute has been settled, the original red Jar Wang Old Kat has also been renamed Gado. However, in recent days, netizens found that Gado's official website is still using Wanglaoji related domain name wlj-china.com. It is reported that the Hong DAO group in 2005 has been registered Gado three spelling. cn domain name jiaduobao.com.cn, but still not enabled, but the original domain name.

Ugado treasure Practice, netizens have to comment. Some people think that should be enabled as soon as possible with the Ruby domain name, but also some people hold the opposite opinion, but regardless of the eventual addition of many treasure choice, there is no denying that the domain name and trademark as unique, its commercial value can not be ignored.

In the Internet world, the domain name is just like our ID card number is unique, therefore the domain name has the uniqueness and the relatively limited characteristic, especially some and the enterprise name or the business correlation strong domain name, its value is difficult to estimate. The internationally renowned Apple company has resorted to legal means to itunesmatch.com the domain name, eventually bringing the domain name to Apple.

In the knowledge-based economy, both large enterprises and SMEs have realized that the domain name is the carrier of intellectual property, cohesion of an enterprise's goodwill, culture and public image, belonging to the enterprise intangible assets, so the major businesses have to rush to their own domain name. A common understanding of the domain name can facilitate user memory, help to establish the image of the enterprise, improve visibility and reputation, such as the beginning of this year, Alibaba spend 120,000 to buy cat double spell domain name, Tencent registered tens of thousands of CN domain name, all from the side reflect the domain name for enterprise promotion importance.

The author from the domestic gold domain registrar era of the Internet (www.now.cn) learned that since the digital/English. After the launch of China's domain name, daily customer consultation, plus registered digital/English. Chinese domain name, will be an additional English. cn domain name, double security, double assured. At present, the domain name registration business is in full swing. In addition, the times of the Internet Market Manager Luo also pointed out: often a new domain name launch, there will be many enterprises to seek consultation and registration in the first time. This shows that the priority registered domain name has long been a appealing business, enterprises to register domain names, protect the enterprise's own brand awareness is also increasingly strengthened.

Today, the business competition is increasingly fierce, market share inch. Domain name is the network brand of enterprises, is an important tool to shape the image and promote products. In the network age, only pay attention to the protection of their intangible assets in order to win the market battle.