Brief analysis on the small details of Phoenix home chain construction

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Phoenix This news platform must be familiar to everyone. I have been accustomed to getting the latest news on this platform every day. Today, I saw an article about the top five of the national website's independent visit, among which Phoenix was ranked fifth. Although the Phoenix Place five, but is the only professional news information platform. It can be seen that its influence in the country is no less than any official news organization. In addition to having a lot of fresh news to choose from, Phoenix can be so successful, a design that conforms to the user experience is inevitable. And there are a lot of small details that let us learn a lot. Today to share a Phoenix home chain design of small details, I hope to be able to give you in the chain building inspiration.

Most news sites in the first page of the different columns of content links are pointed to the content page, and the anchor text of the link is generally related to the content of news headlines, and point to the corresponding content. But what about Phoenix's home page? Let's look at the picture below.

The picture above is when I write the article of the Phoenix of the home page, because it is possible to see the home page Phoenix is not the content of the above, but even if the text content is not the same, this form of display will not change, then the author briefly analyzes this form of display mode:

1. The link of the red box in the figure. It looks like the title of the article, but it's a topic page that points to hot news. As shown in the following illustration:

2, the Blue box link. Following the link to the Bold topic page, the news is related to the topic page and points to the corresponding news content page.

As shown in the example, we can parse this:

1, "The central expulsion of Liu Zhijun to determine its moral corruption" link is "Liu Zhijun expelled from the party" topic page. Although the title of the topic page is not "the central expulsion of Liu Zhijun to determine its moral corruption", but "the central expulsion of Liu Zhijun to determine its moral corruption" is closely related to the topic page. And this anchor text will be related to the development of news events and constantly change, but no matter how the content of the anchor text change, the link to the topic page is unchanged.

2, "the industry said that Liu Zhijun off the trigger Gao Tieyi reshuffle" link is the corresponding article content page, we from the news content page of the breadcrumb navigation can also see that the news and the above topic page belongs to the subordinate relationship.

Phoenix the inner chain of the home page Why do you want to do this? Presumably judged as:

1, although the first page anchor text content and content page of the title inconsistent, but because the content is highly relevant, search engine can be very good identification, while using this method to display the latest news will be able to guide users to the topic page, so that users more in-depth understanding of the relevant events, Let users more in-depth access to our site.

2, in addition to the attention to attract users, but also when our home page more concise and clear.

Of course, there are some other advantages of such a design, here is unknown. This method to use more, in addition to the use in the topic page, we can also in our site's column page, two domain name, channel page, etc. all use this method, then how to operate?

First, according to Phoenix's homepage design, our content may set the title separately, the homepage gives the site the topic or the Column page link text may directly be the article short title, certainly the title word number cannot be too long.

Second, when 11545.html "> We have a number of related content needs to appear in the home page situation, do not let each piece of content point to the topic or column page." This will make the user feel cheated click. All we have to do is point the first one to the topic or column page, and the others to the relevant content page.

Third, we in the Phoenix Related topic page can see the homepage points to the topic page related news to be placed in the first position, for this we need to lead the homepage user to enter the topic or the Contents page content to put in the first position. Let the user click on the topic or table of contents to see the first sight, do not feel cheated.

The above is the article study of the Phoenix net home chain of some small details, concrete practices believe that many CMS station system can be competent. I hope this article can help you in planning the site within the chain of certain help. This article by the Japanese film http://www.rbdyy.com/original share, reprint please specify! Thank you!