Brief introduction of Petal net

In addition to focusing on the information behind the pictures, another advantage of the petal network is in the image storage, processing and customization techniques

Wen/Sinorama reporter Lu Yongchi

Petal nets in the form also borrowed from the Pinterest, but is positioned to focus on the information behind the picture to record personal interests and hobbies. After the user's long-term behavior analysis, petal nets pay more attention to the user's own hobby, and their aesthetic preferences, browsing habits and other records, different users in the open petals will show a different interface. For example, the user opens the petal net some will see the beautiful woman, some will see the scenery picture, some will see the sports ground sweat athlete. "The best way to do this is to rely on strict algorithms to make the petals appear personalized to each user," he said. "Petal Net CEO Liu Pingyang to" new leader "said.

But the petals of the network is different from the beautiful, mushroom Street This kind of picture for the Electronic Business website shopping platform, in the positioning and follow the Tumblr mode of dot network closer. But different from dot dot net emphasizes UGC content style. The Petals network emphasizes the reintegration, linking existing picture content and information, and the social properties of the image site. At present, the daily average number of new images of petals has been nearly 20,000, these content from the user's active release, and even the Petal network team members are in the user identity to use, publish content; Only a few site editors are only responsible for the management and adjustment of pictures.

In addition to focusing on the information behind the pictures, another advantage of the petal network is in image storage, processing and customization techniques. As the predecessor of the petals of the net has been focused on cloud storage services, so the petals should take advantage of this, to achieve the user without refreshing the page can be seen at any time to see the latest picture update the smooth experience. Many websites that follow Pinterest in China are not aware of the importance of using cloud storage technology, but doing a good job of cloud storage layout will be more conducive to the image-led site storage, integration of data, to provide users with a better browsing experience.

"Petal Nets" help you collect and discover things that consumers like on the web. Users can see all the information on the Internet in the form of pictures to save, easy to use, to ponder Unlimited. The collection of information is completed quickly by the browser plug-in, which belongs to the "petal Net"-"collect petals". Whether in the home, the office, as long as a network of terminals, as long as the "petals net" account, you can easily collect your favorite information. This information is not only attached to the original Web page links, but also in the form of pictures beautifully presented in the "artboard". Users in the "Petals network" will have a number of custom "Artboards", used to collect and classify the "collection" results. This process is simpler and more useful than creating a new folder in the computer, and it looks beautiful. Here users use pictures to store their information. and its "artboard" function can be more intuitive performance of each user's characteristics, taste, attitude to life and so on. Not only can other users get to know you more fully and interact with you through the artboard, but they can also "pick" your "petals" onto their own palette and give new definitions. In the "Petal Net", interest and taste constitute the connection between people.

It can be said that the petal network is more like a map based on the visual social networking site, "First of all to make the product to better meet or even lead the user needs, in the realization of the user value, business model is the right thing." "Liu Pingyang said. From this point of view is the most close to the Pinterest model, especially based on the interest of collection and sharing (UGC mode), once the consumer this link, the market will be very large. Because social shopping may be a trend in the future, and because of this, although the current profit model of petal net is still in the imagination stage, but has been a lot of investors hot. For the future of the petals of the net profit model, on the one hand, such as beautiful said to E-commerce, on the other hand can also use their own expensive flow of advertising profits. But no matter what, the petal net relies on having the huge user group and these user's "liking" information, the profit is sooner or later.