Bright Wind CEO Liu Chunyuan: Transforming and constructing four-body image interactive Platform

In order for the real world to become more accessible in the data world, Google, Apple, Facebook, Baidu and other domestic and foreign giants have to layout voice recognition, image recognition, augmented reality, virtual reality and other markets. Amazon recently launched Firefly, said to be able to scan the identification of 100 million objects. Chris, founder of Liang Liu Chunyuan, said Amazon had a layout for image recognition. Five years ago, when he was still in Silicon Valley, Amazon bought a visual product search company, Snaptell, to start a small attempt. Then he watched Amazon's every move in the area of image recognition. In Chris's view, this year's official launch of the Amazon Firefly is a landmark event, the world's first large-scale image recognition of the commercial scene. Mobile search has opened up a new scene. Unlike the PC side, mobile search is often triggered by the current scene, such as you see interesting people or things, want to have a deeper understanding, with a mobile phone sweep, may be more convenient than the text input. Mobile search whether input or display mode, the user is looking forward to more direct data and services, Amazon's Firefly is moving in this direction. Go on the road in the direction of the general in 2012, Chris also worked at the Silicon Valley's Fuji Xerox Institute, where he contacted Tang Rongxing, a high school friend, who both felt it was a wonderful time window. At that time, image recognition technology has been relatively mature, the smartphone computing function has been strengthened, 3G, 4G wireless network coverage, plus the potential market demand of 1.3 billion people in China. A lot of things are not too clear to start, we think the direction of the right began. "said Chris. Two start-up partners have more than 10 years of industry accumulation. Chris spent 8 years at Tsinghua University, after spending 7 years at the University of Maryland, after taking a Ph. D. In computer science, and went to Fuji Xerox to work until he returned to his home business. Chris, who has been engaged in image recognition and human-computer interaction for more than 10 years, is a veritable scientist in computer vision, image recognition and augmented reality. Chris recalls that in the 95 and 96, when the domestic internet was just rising, it was the first batch of programmers in Zhongguancun, and they gave Lenovo a PC to do the project, the landlords, play Mahjong and other games are their team completed, at that time he was thinking about how the technology to make products. Tang Rongxing has served in English Huada (Inventec), Tsinghua Tongfang, Grand Innovation Institute and other famous enterprises, is mobile handheld devices software, VOIP, browser kernel technology development experts, has more than 10 years of experience in research and development accumulation. He is also the joint founder and CTO of Fish Travel Network, has accumulated valuable entrepreneurial experience. So the two people set up a bright wind station is so ripe. In the context of a large company layout, Chris believes that the bright air platform has a unique advantage as a start-up. First, you can be more focused. Able to optimize the technology for vertical items in different vertical industries. When the whole market is cut into small pieces, the bright air station can beA little piece lay their advantage; Bright Air Station can provide customers with AR technology customized services, do more intimate in place; Finally, as a neutral service provider, the bright air station is more easily accepted by customers. Transformation of the road: to provide a complete image interactive Platform Liang set up at the end of 2012, was originally based on augmented reality and image recognition for dozens of standard customers to provide solutions to date, the cumulative coverage of the user has reached 200 million. It can be said that in the field of mobile augmented reality and image recognition, the bright Air station has been in a relatively leading position. But Chris says the company is now in transition from offering solutions to providing independent service platforms, 2C own brands and 2B Plug-ins. Chris used a logical "four words to describe the road to transformation." Previously, he said, the solutions included micro-image promises, application rackets, mirror rackets, Kemet, etc. Figure agreed to the equivalent of the entire platform front-end way, the application of Pat is in the form of Plug-ins with Baidu 91 cooperation. These attempts to some extent to exercise the technology and products, the collection of first-hand market, accumulated a large number of data, but also to obtain a certain amount of cash flow. After a comprehensive transformation, Liang Feng and Oppo Cooperation released the independent research and development of O-video. O-video main 2C products, which part of the function extracted as a plug-in, so that the light can put plug-ins into the existing Third-party app, and then combined with the picture agreed to the interface on the micro-letter, the three different interfaces of the background is unified, are cloud services backstage. Three different front-end (2CAPP, plug-in and micro-communication interface), plus the background, four-body composition of the whole, build the core of the complete image interactive business platform. "AR technology is becoming more and more mature, but the market should still be in the early stages of development, but also contains unlimited possibilities." Chris said that after the transformation of the bright wind  core competitiveness is mainly embodied in its own core technology, industry accumulation, and product experience accumulation. The Light Air Station is an AR based on image recognition which focuses on the moving end. The core is to use large-scale image recognition to deal with the problem of camera input and enhance the output of user experience with augmented reality. The input is enough to know what the image is, to know the ID of the object, the 3D coordinates of the object, and then to o-video the virtual objects together. In the technical aspect, mainly manifests in the cloud large-scale accurate recognition. and large-scale precision recognition of this piece, there are two partners can endorse for us. One is Baidu 91 platform, the other is Oppo O-video. Two support large-scale image recognition, such as the 91 backstage support of the Android icon, is the world's largest Android icon search library, embedded to 91 mobile phone assistant, in the search box has several different search methods, keyboard, voice, image, etc., image this is what we do. "Chris said, do not want to be a developer-only platform, technology can not be separated from the product, he insisted on product guidance technology, what the market needs products, research and development on the demand to do." We developed the Platform masterto 2 B, 2C, we want partners to put Plug-ins into their app, you can manage the data in the background, without doing too much programming work. A trek through the summit Chris claims to be a technician in the technical "How to achieve role transformation from technician to manager is a challenge." Fortunately Tang Rongxing management experience, formed a complementary advantage. In addition, the return of overseas returnees will inevitably face the problem of acclimatized. For example, you may be proud of being a great technician in Silicon Valley, but some people in the country may not give the least respect to the technicians. The establishment of less than two years, Liang Fan has with Lenovo, Samsung, OPPO, telecommunications and other mobile phone manufacturers, Kemet Media, Shanghai SMG, Waitan Pictorial, 21st Century Business Review and other media groups, the United States Mito, Rice net, such as mobile applications set up a partnership. When asked why they can win the trust of their brand customers in a short period of time, Chris says it is critical to rely on excellent products and services, networking, technology build-up and understanding of the industry. Liang has completed the pre-a round of financing 4 million, Chris said, is currently in talks with investors, should be able to complete the year a round of financing. When it comes to the company's vision and strategic objectives, Chris hopes to gain an international lead in the image recognition market in the near future, creating a sustainable business model with competitive advantages, and integrating voice to achieve more convenient and intelligent human-computer interaction. To achieve these strategic goals, Chris says, is like a journey to the top. The company has four entrepreneurial partners is a fellow, their hometown of Yunnan has a mountain called Cool Breeze, elevation of about 34-kilometer, each time with small partners on the cool Breeze is a long, arduous trek, but the joy of the summit only own heart understand, climb high, see far. In fact, the "light" to convey the meaning of the team spirit, vision and height. (Text | Anna Kiplinna)