Broadcasting strong push TVOS system Internet box welcome good?

Regulatory authorities tightened the control over the television box again. Recently, the State Administration of Press, Publication, Radio, Film and Television issued a notice requiring CATV companies to vigorously conduct TVOS1.0 large-scale application tests and require terminals such as intelligent television set-top boxes purchased or integrated in research and development and installation not to be installed other than TVOS operating system.

After seeing the news, many people think that the SARFT's use of monopolistic means to intervene in the market will have an impact on the Internet television boxes represented by millet and music.

However, Liang Zhenpeng, a home appliance industry observer, told the Daily Economic News reporter that the SARFT just asked cable operators in all regions to replace their operating systems and increase the cost of related businesses, with less impact on the Internet TV boxes. Insiders also said that this move does not rule out the possibility of users from the wired box to the Internet box.

Push independent TVOS system

It is understood that the SARFT led the CASR-related research institutes to jointly tackle the key research and development of the NGB (Next Generation Broadcasting Network) smart TV operating system, December 26, 2013 organization acceptance and release of the smart TV operating system TVOS1 .0 software.

SARFT emphasizes that information security is manageable and controllable. In the "Notice on Vigorously Trying to Speed ​​Up the Standardization and Intelligentization of Broadcasting and Television Terminals" on the TVOS1.0 scale trial of the intelligent television operating system, SARFT said that the successful research and development and release of TVOS1.0 is of great significance to safeguarding the safety of triple play culture and supporting radio and television Digital, networked, intelligent development of great significance.

In addition, the notice also requires that all cable television network companies in the promotion of TVOS1.0 application process should sum up successful experiences and methods in a timely manner, to report to the Department of Science and Technology in time the progress of the work. Administration will introduce a comprehensive promotion of the application of intelligent TV operating system TVOS1.0, to promote the standardization of radio and television terminal intelligent guidance.

Liang Zhenpeng that, from a security point of view, if the use of domestic operating system will facilitate the regulation of various software and television content, so the SARFT software system to increase the controllable degree of control is understandable, "through the TVOS1.0 system, for digital Whether the content of the TV is copyrighted, whether it is approved or video-on-demand, SARFT can effectively regulate it. "

But the system adjustment will affect the cost of the TV box. Skyworth Group spokesman Li Cong would like to "Daily Economic News" reporter said that this depends on whether the TVOS system supports some of the original software, if you do not support the software to be sure to fit, will increase some R & D costs.

Liang Zhenpeng believes that from the trend of view, the new system will not allow free installation of various software, so after the system is replaced, all kinds of film and television software and shopping entertainment software needs to be re-adapted, which will inevitably increase research and development costs, and even Get official certification. According to the relevant regulations, TVOS has technical restrictions from the ground up, users can not obtain Root (maximum administrator) rights and can not install third-party software by themselves.

Does not involve Internet boxes

According to Tencent's technology reports, two cable operators, Jiangsu Cable Co., Ltd. and Dongfang Cable Co., Ltd. that started the pilot phase in advance, each undertook the pilot project to promote 500,000 units each. Great Wisdom also reported that Eastern cable sources disclosed that the company will undertake 500,000 sets of promotion tasks and will conduct substantive operations within this year. In response, an industry insider who declined to be named expressed his opinion to reporters: First, the difficulty is greater; second, the cost of the pilot program is not small.

In the view of the above persons, the SARFT has nothing less than two purposes: one is the control of content; the other is for future consideration of revenue. "At present, the content of OTT is very fast. The television commercial in the traditional broadcasting field Income is subject to a greater impact.If the SARFT pre-installed TVOS1.0 system, then there will be a supporting advertising system in the future not only in the broadcasting system, the important thing is to find ways to extend beyond the broadcasting system Go push. "

According to an interview with the "Daily Economic News" reporter, the notice of SARFT only stipulated the set-top box for cable television and was not clear about the internet box. Therefore, it did not exist for the outside world to worry about the influence of millet music and other Internet TV boxes.

It is understood that at present the TV boxes are mainly divided into three categories: cable box, telecom carrier IPTV box and millet music as the representative of the Internet box.

The scope of this notice is limited to cable boxes. Millet company official told the "Daily Economic News" that the SARFT this rule will not affect the box.

The insiders said the SARFT this practice does not rule out the possibility of pushing users to another system to push. In his view, the current user is different from the past, due to the choice of many, the user can not choose cable television, especially like the television chain of thieves SARFT is also difficult to control.

Fu Liang, an independent telecom analyst, told the Daily Economic News reporter that the SARFT had also done something similar before, but the commercialization process was not good. At present, it is not aware of the operability of the system. However, it is estimated that the promotion difficulty Larger, because users do not have to install the cable box, you can choose Internet TV.

However, prior to the SARFT television box market has been a rectification ban Zhejiang, Shanghai, two television boxes preloaded with unverified video APP. Although this did not make a clear request for the Internet box, but China Electronics Chamber of Commerce Secretary Lu Renbo told the "Daily Economic News" reporter said that in accordance with the current trend of government regulation, the future will certainly be millet, music and other Internet boxes for Similar regulation, some TV boxes to be free to install some software will be subject to certification or regulation.

In June, a letter regarding the immediate closure of illegal video software download channels in Internet TV terminal products was issued against Internet TV licensees. The name of China Media, Blockbuster's OTT STB was violated and the Internet video box video client was required to be closed.