Brokerage Internet finance forced

At the 2014 Guiyang International Forum of Ecological Civilization, Wan Jianhua, chairman of Guotai Junan, said at the meeting that "Internet finance has accelerated the integration with traditional finance and will allow the securities industry's business philosophy and model to face new The challenge was to force brokerages to provide integrated financial services. "

Wan Jianhua said at the forum that Internet finance for big data not only enriches financial products but also spawns new business logic and formatting. "In fact, it can be said that internet finance has been extended from its extension, and now it turns to Forced the reform of traditional finance. "

Wan Jianhua analysis said that for the brokerage, the impact of the Internet is actually very far-reaching. "So far, the major incomes in the domestic securities industry are still derived from standardized and homogenized businesses. The Internet also has the feature of rapidly declining transaction costs. It can bring about wealth management and product sales to traditional economic businesses A direct impact. "According to his estimates, in the coming years, the Internet will place greater emphasis on customer experience, customer-centric changes, weakening of network functions and gradually changing the traditional boundaries and competitive landscape of the financial industry and securities industry.

In this regard, Chen You An, chairman of Galaxy Securities also said at the forum, the broker to the modern investment bank change, the need for Internet finance boost. He analyzed that, firstly, the development of Internet finance will greatly affect the function of securities and financial intermediaries. For example, if the future financial license is released, the issuance of stock bonds can be directly operated online. Second, in recent years, the rapid development of Internet finance platform has accumulated more extensive client resources for Internet finance than the traditional securities industry, showing a strong accumulation of data and information. This is bound to challenge the traditional securities company's customer relationship maintenance. "For example, Ali Micro-Credit, People-to-Loan and P2P models are bypassing traditional brokerages and matching investment and financing directly, so the expansion of the traditional securities industry is facing a transformation," said Chen Youan.