Browser contend: Who is the first portal of mobile internet

Liu Fangyuan Beijing reported that "everything is in the app." "This is the biggest feature of the current mobile internet. The latest and most fun apps are always the hottest topic in the eyes of Apple and Android users.　　But does app mean everything to mobile internet makers? "The client-side app must be a trap, and if an app is just a client or a client-side app, abandoning the page's form will make the biggest mistake."　　Yu, chief executive of Science and Technology, believes that although the application is now leading the development of mobile Internet, the role of future browsers will be reflected again. In the PC Internet age, browsers are the main portals for users to touch the Web, and many functions and applications are done on this.　　However, in the wireless era, the Internet portal was redefined by Apple as one of the applications, the App store's prosperity has been a lot of developers to devote their hearts to it. For such a change, Wired magazine wrote "The Web is Dead" a year ago.　　Because the user may be surfing the internet all day, but not the browser, "simpler, more stylish, more comfortable" app is certainly better suited to mobile internet. Yu from his point of view, the app model has now exposed many problems.　　As mobile and browser capabilities rise, the functionality that apps can achieve can easily be implemented in mobile browsers, so the status of PC-era browsers can be reproduced on the mobile web. However, there are application developers to the reporter expressed a different view: "We will adhere to do their own clients, like the Web QQ and QQ, although the web version of the function has been very full, but still use the client most users."　　Zhang, the chief executive of the media consultancy, believes that the needs of users are diverse, especially on mobile phones, browsers and apps are not "eminence". The drawbacks of App mode to open your iphone, is it often suggested that a bunch of apps need to be updated?　　And how many of these are you going to use a lot? In Yu's view, this is the first trouble for users of the app-mode experience: "There are a lot of apps for each user's phone, but usually not more than 5." And the app is updated by connecting the App Store and downloading the new app.　　For newer and more frequent Internet software, users need to be constantly updated and time-consuming for a large number of applications that they do not use frequently.　　Also, for developers, doing app clients means adapting to different operating systems, different phone models, and doing a lot of work. Although the current mobile Internet operating system has basically formed the configuration of Apple iOS, Google Android, Microsoft Windows Phone pillars, developers have had to develop different versions of these systems.　　According to the UC calculation, suitable for different terminals occupy the capital and energy input, and the development of a new application is almost the same. HivMedia Consulting CEO Zhang that the feeling is really what is in the app, all developers are thinking "I want to do what kind of client," but the phenomenon of app Log bridge is becoming more and more obvious. "Although the mobile phone can install software, but the number of users installed is limited, and the use of a few." "According to the media advisory statistics, including navigation, search and so on, the first 200 of the mainstream applications, almost meet the majority of users needs."　　Some small and medium-sized app, in order to make money actually already appeared some to steal the user privacy or the secret deduction expense behavior. Yu says the audit mechanism at Apple's App Store is also a major concern for companies that need to update clients frequently.　　Because of an updated version, it will take at least two weeks to submit an apple audit, and the user will need at least one months to get back to the developer, which is a huge blow to the Internet product that advocates fast iterations.　　The advantages of the browser? UCWeb, though not a PC browser, is focused on moving, but apparently Yu wants its mobile browser to be the same as the PC.　　To prove his point, Yu the Internet video example. "Watching video is a very important application on the PC Internet." Yu said, before you go to the website to watch video, the first is to download a player.　　And now everyone is through Youku, potatoes and other sites directly on the Web page can be seen. "Why does the video turn from the client to the browser?" Because the browser supports FLV technology, it supports playing video directly on the page.　　Yu said that reviewing the more than 10-year development of PC Internet can be seen initially as a browser-centric, with little application. But after entering the second phase, the client becomes very important. "For example, from 2004 to 2007, when we buy a computer, we'll install a bunch of software."　　"Yu said that 2007 years later, and now back to the browser-centric, do not need to buy a pile of software, you need to install a few large software on the line." There are two reasons for this change: one is the need for a unified standard after the application of complexity increases, and the other is the promotion of browser capabilities. "The mobile internet is now in its second phase, creating an app boom," he said. But in the past six months, most of the app's activity is very low.　　"Yu said. In Yu's view, the mobile Internet will eventually form a PC situation.　　With the improvement of the hardware performance and the efficiency of the browser, the application based on the browser development, its efficiency and performance will soon overtake the OS based client app.　　More importantly, the WebApp model based on HTML5 can make up for almost all the drawbacks of the client app, and hopefully let the application of mobile devices go back to the browser platform. Because of browser-based applications, Automatic Updates can be implemented without the need for users to upgrade themselves. Because of the versatility of HTML5, as long as browsers support HTML5, it meansThe use of HTML5 developed applications, can be in all operating systems and models of "development once, everywhere available", forming a huge cross-platform advantage. It is reported that UC has launched a web app platform in its new version of browsers.　　The first batch of 30 applications, mainly for information and entertainment category. In fact, Facebook is also planning to build its own web App system.　　According to foreign media reports, Facebook is secretly developing a HTML5 application project called "Spartan" (Project Spartan) to get rid of Apple's App Store's stranglehold on its mobile domain. Yu says the reason why mobile browsers are less powerful than PCs is that the kernel is not open.　　He Xiaopeng, President of technology products, said that according to their tests found that most manufacturers such as iphone,windows phone browser core is weakening the opening, far less than the PC in IE. This results in a general "Shell browser" vendor not getting the core resources as before. Yu said that UC uses its own core of new products will soon be in Android, iOS and other full platform online, and almost all brands have built-in cooperation, "including the international Nokia, Samsung, HTC, MOTO, as well as domestic ZTE, Huawei and more than 40." "Developer Attitude" app, even if it could be replaced, is 35 years from now. In the mobile internet era, 35 years may have missed a wave.　　"A developer with apps on iOS, Android and Symbian has told reporters he will still focus on apps," he said. "Mobile phone users are very lazy. Click on a client and open the browser to find bookmarks or content, obviously the former more convenient.　　The developers said that, for developers themselves, the app client, although there are a lot of trouble, but it is still the focus of our hearts. "QQ and 360 why strong?" is because they occupy the desktop. "In fact, all developers have a desire to use all the means to keep their clients in front of the user."　　Based on the above two reasons, the powerful developers are still adhering to the client. In addition, using games as an example, apps are actually better than web pages in terms of operational experience and expressiveness.　　At present, the largest application of mobile Internet is mainly game. However, Zhang that the browser's role is indeed strengthening, at least, has become the main app to promote. "According to our research, for example, Android users of the great download channel is not from the special harsh, but some such as 3G portals, Tencent, Tianya and other sites." Yu that the current HTML5 standard for mobile support is not comprehensive, such as the phone address Book, camera, no support for gravity sensors and gyroscopes. He thinks the HTML5 standard is finished.After good, future applications outside the game will be more to the browser transfer. Zhang says there are problems with everything being browser-based or anything, and "the two must be long-term." According to different application functions and user habits will be differentiated, some suitable for browsers, and some for the client. "Share to: