Browser PK Ministry of Railways: the marketing feast behind technical attack and defense

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Newspaper reporter Hou Jiyong Beijing report

"Got the tickets!" The Office white-collar little Zhu cheered and jumped from the seat. Through the Golden Hill Cheetah Browser "12306 grab ticket assistant", small Zhu Chenggong Rob February 7 night from Beijing to Nanchang train tickets.

Xiao Zhu recalls: before to buy train tickets, early in the morning to get tickets or station queue, due to the Spring Festival during the train ticket demand, a queue to buy the probability of the basic zero.

January 14, Jinshan Network officially launched Cheetah browser grab ticket assistant, just to simple four steps, you can successfully rob train tickets, save the pain of queuing all night long.

"Spring travel home to rob train tickets" became a browser marketing feast, Jinshan Network, 360, Sogou, proud tour has launched their own ticket tools, and even the people's daily to join in, the introduction of ticket-grabbing tools, in the "jike.com" search box below prompts netizens "Travel spring home, immediately grab tickets."

Attack and defense War

In the technical attack and defense war between the browser company and the Ministry of Railways, the browser manufacturer is dominant. Up to now, Jinshan Network, Qihoo 360, Sogou, proud tour, the daily launch of the ticket tools are normal operation.

The ticket assistant caused the Railway ministry to rebound. Rob ticket software soon, the Ministry of Railways appointment Jinshan Network company related responsible person, strict request Jinshan Network "immediately stop grab ticket assistant running".

This stringent requirements and did not play any role, Qihoo 360, Sogou, AO Tour, the daily, such as the road to grab ticket assistant successively joined, the situation intensified. 360 not only launched the browser grab ticket version, but also launched a mobile phone grab ticket app.

Jinshan Network PR Jinlei accepted This reporter interview did not disclose "interview" specific content. There are rumors that 360 companies have been "interviewed" by the Ministry of Railways, 23rd, Qihoo 360 PR Zhao to accept this reporter interviewed denied the news.

The ministry is not the direct regulator of internet companies, which is why the ministry's "stringent requirements" have no effect on internet companies. According to news, the Ministry of Railways also interviewed internet companies through the Ministry of Information. Zhao and Jinlei both denied that.

"Interview" is not, the Ministry of Railways to use technical methods to limit the ticket assistant. Jinlei said: "Grab ticket assistant need to call 12306 of data, and these data not to grab ticket assistant open, grab ticket assistant through technical means to obtain these data, as long as 12306 site modify some parameters, grab ticket assistant need a similar" decoding "process, can regain 12306 of data.

The Ministry of Railways believes that the ticket assistant has at least two aspects of the harm, one is to grab ticket assistants similar to stoppering, for those who do not use tickets to help consumers unfair; the second is to increase the flow of 12306 of web sites, resulting in 12306 of Web site can not be normal operation.

Due to too many users, its traffic even more than the Beijing-east such large e-commerce sites, including Beijing, Guangzhou, Shanghai and other parts of the region, 12306 of the site has been caused by congestion can not log in, or logged too slow and so on.

Zhao said: 360 Browser grab ticket tools strictly adhere to 12306 of the site's query frequency control, will not cause pressure on 12306 sites, at the same time through the "Smart route" automatic selection of the smallest pressure server, 12306 of the server at least 10 groups, 360 grab ticket tools to automatically help users choose pressure Small, There will be no 12306 sites open. Qihoo 360 This can be optimized by technology to reduce regulatory pressure.

In the browser company and the Ministry of Railways in the technical attack and defense war, browser manufacturers obviously dominant. Up to now, Jinshan Network, Qihoo 360, Sogou, proud tour, the daily launch of the ticket tools are normal operation.

Marketing Feast

Internet companies take the opportunity to marketing, by the Spring Festival Rush ticket to create a marketing feast.

In addition to losing points in the technical attack and defense war, netizens also through micro-blog, micro-letter, social networks and other channels to one-sided support browser manufacturers, that the Ministry of Railways "technology inferior" to the construction of 12306 Web sites can not be normal access.

Unable to withstand the pressure of network access, so that 12306 of websites can not be normal access, is leading to the "Ticket assistant" popular root cause. According to the previous media reports, the Ministry of Railways construction 12306 sites cost 300 million yuan, the latest media reported the number is 500 million yuan.

"Emotional choice + Purchase ticket benefits" makes the introduction of ticket-grabbing assistant company to obtain user recognition, internet companies are taking the opportunity to marketing, by the Spring Festival ticket to create a marketing feast.

Jinshan Network 21st announced for those who can't buy tickets to provide free bus home. Jinlei revealed that at present, there are 400 people through the telephone or log in Jinshan Network official registration, take the Golden Hill network free bus home.

Jinlei revealed that at present, Beijing has opened to Zhengzhou, Beijing to Xian, Beijing to Hohhot and other free bus routes.

23rd, with the Jinshan network has a blood relationship with the millet company announced to join the "free Bus" program for free bus to provide financial support.

The free bus partly makes up for the unfairness that stoppering may bring, the more important meaning is to spread the brand of Jinshan network, as well as cheetahs and other products.

The strategy of "ticket-snatching assistant + free bus" was very successful. Jinlei revealed that, although the Cheetah browser added users can not count, but launched less than 10 days, Jinshan Leopard Grab ticket version of the current daily active users more than 1 million.

Zhao also did not disclose 360 browser new users, but revealed through the 360 browser grab ticket version, has 5.7 million people successfully grabbed the train ticket, and through 360 mobile phone grab ticket assistant Rob train ticket number of users more.