Building a station is like a question to consider before buying a house to build a website

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On the Internet their own web site production, using WWW server to carry out online marketing, as we buy a house to consider the location, traffic, size, indoor and outdoor decoration, in the implementation of your grand plan, you should seriously consider the following factors.

First, there must be an idea of what you want to do online. Good ideas come from your understanding of the basic workings of the Internet, or your ideas are likely to be source, roots. Don't think about whether your ideas have been done online, let alone how they are done. Because if you let these worries take over your mind, it's hard to give your imagination full play.

Let yourself have an idea, even if she is naïve. The following tips will gradually revise and refine your vision.

Second, find online competitors are not competitors naturally is very happy things, the Internet for you to open up an unprecedented market space, to find a other people did not think of the project is possible, depending on your experience, vision, courage and creative ability. But in more cases, you can find opponents on the internet, and the number of opponents is often many. So how do you dig them out on the internet?

Amoy-Dry navigation table is the preferred method. Before you start the search, determine a set of keywords based on the domain, category, and nature of your ideas. To determine the keyword also imagine the average browser to find this type of information on the Internet, which keywords commonly used. Then choose the world's most famous navigation platform, such as Yahoo, AltaVista, InfoSeek, WebCrawler, HotBot, Excite, Lycos, Planetsearch, and so on, with your identified keywords in the navigator search. In general, there are hundreds of search results per search, many of which are not what you are looking for. We recommend that you only focus on the first 20 sites, if you have limited time, you can only visit the top 10 sites.

Before searching, you should prepare paper and pens, design a form above, and fill in the following survey items:

1, site or company name

2, Web site

3. Geographical area covered by service or product sales

4, services or products and online marketing features, advantages

5, services or products and online marketing deficiencies

6, Web site publicity methods, home page design, text narration is how to attract viewers when you have a wealth of market information, back to the original idea of the comparison with you to see what you think those are others already have, those are others have not thought of. Others have a unique place, you are not able to learn, in this adjustment, to your creative overall revision and improvement, so that it becomes a certain operational planning case.

Competition is not a bad thing, there is a Chinese proverb called "Get together Good sell goods", the fierce competition indicates the existence of the market, many companies in the common rob a market, but also in the common cultivation of the market. When you come in and there are a lot of companies in there, you're acting as a fruit picker. However, the fast ripe fruit is not easy to let you pick, you have to have a different place, there are other people do not have the characteristics or tricks, in order to steal the fruit should belong to others. And the ultimate goal of your in-depth and meticulous market research is to get you to plan new ideas that will give you a surprise on the basis of comparison.

Third, to create information space to pay attention to several aspects you have the idea, with marketing planning, you can weave your information space. We often say "to think is one thing, to do another". To get what you want, we'll give you some reminders:

1, clearly define your audience: Use the traditional method to do the market, you must know what kind of person to call. Similarly, you also have to be clear beforehand what kind of group you want to be your audience, their consumption habits, preferences, purchasing ability, and so on, to these factors know belly name, you can construct a target, targeted information content, expression and graphic creativity, color and style.

2, through the website design, packaging themselves into a high-tech level, has a strong sustainable growth capacity of the company. For cross-regional audiences, they cannot visit your company to see your strength, and feel and know you by the information and promises on the home page. So, your image in the audience is shaped by your homepage.

3, the use of safe collection methods to collect customers using credit card payment. Whether the use of encrypted proprietary software to collect, determines your image and strength, but also determines whether consumers pay. Obviously, more investment, for their own server to add a set of encrypted collection system, is on the network to sell goods necessary.

4, will your service or merchandise information detailed introduction to the customer, when necessary to use the database for visitors to provide accurate and efficient search methods.

5, to have a global concept, because the internet has broken the space and time and geographical constraints, you only need to break through the language barrier, you can expand your market scope to the global, why not? Of course this should be able to as a prerequisite, can not be, otherwise, the promise will give you disastrous consequences, is a business taboo.

The service or commodity you selected is suitable for sale through the Internet not all goods or services are suitable for online sales. Generally speaking, the website is suitable to establish the enterprise image, introduce company, service and product information, receive feedback from users, etc., suitable for sales consulting information, software, images and some goods or services of low value, such as gifts, CD-ROM, books, medicine, various tickets, tourism services, etc. Some of these products also combine door-to-door delivery, mailing and other means.

Five, for your site to define a good domain name is your Web site, you want people to remember her, just as you want people to remember your phone number, as long as people know your Web site, you can always access the information set in the server ads. Defining a domain name is as difficult as your child's name. Our experience is that your name is the best:

1. Short

2, easy to remember

3, have a certain marking significance, such as the company's name, business logo, business, service or product, etc. or the same.

4, not easy to write errors, because the browser to tap the keyboard to enter your Web site, so considering people's input habits and lexical is necessary.

First ask yourself: why people want to visit your site is also your site can provide visitors with something, and not let them anticipation, spellbound. The internet is a sea of information. In this ocean, you not only have to let people find you, but also make people want to leave you. This involves the construction of information space. We gave you 5 reminders in the third big point above. These five reminders are also only related to the packaging of a site to pay attention to. On this basis, we would like to draw your attention to: to more stand in the height of culture to construct your information space.

It is absolutely necessary for a company to put information about a company's profile, products, or services on the network. But is it the only information that can be broadcast? If you stand in the height of culture, you will find that no matter what kind of company, in fact, all belong to different industries, and each industry actually has its own culture. For example, tourism, in addition to your business scope of the introduction, customs, eating habits, transportation, customs, etiquette and other aspects of cultural knowledge, in fact, is to attract viewers of the excellent "bait." Speaking of which, we can assume that although I am a travel company, but when I am building this site, I do not put the company's information in a particularly obvious location, but the scope of the business area involved in the area of tourism and cultural information as the theme of the entire site to highlight, so that this information to attract as many visitors as possible. Just imagine, when you use the well-designed and friendly rich graphics and text information firmly to attract visitors, and let them come up with the idea of having to go at the right time, your cultural message has carved a deep imprint in their minds, and your URLs will be added to the bookmark without hesitation, And when they really want to design vacation destinations, they will come back to seriously look for your service items, methods and prices and other business information. The constant updating and enrichment of information is an important way for viewers to have confidence in you. When a viewer comes back to see your site when it's time to buy your service, your site has improved in terms of design or information, further increasing their trust. Then there is your advertising information to fully reflect your strength, your service thoughtful and meticulous, your after-sales service, as well as to the customer to complain channels and methods, so that they fully trust you.

In a word, the use of Internet advertising to accomplish two tasks, first of all, it must be as the media to operate, because the Internet as the media and the traditional media is the difference between: the media operators and advertising information Publisher is a subject. So you first have to keep the media in order, to build the compelling information on it, and first let the information be drawn to the audience. Only when you get a high rate of access, you have the chance to make an impact on your advertising message; second, the structure of advertising information. At present, many webmaster in China make the same mistake, that is, they only see the second aspect, and fundamentally ignore the first aspect. To overcome this common problem, we must first change the concept of management.

Vii. making a viable money-making plan it takes a certain amount of patience to make money on the Internet. You'll understand if you think about it. The construction of a site itself will take a few months, publicity web site will take several months, in this time, you will be based on the status of feedback constantly adjust the structure of information space and content, adjust the intensity of Web site publicity, ways, methods and so on. And so on, not nearly a year of kung Fu is not going to be a big success. Therefore, those who want to build the site and to make money through the site, must have a protracted war of preparation.

Viii. to clarify the overall market strategy all aspects mentioned above are in fact part of the Internet market strategy, and the combination of these links can form a relatively complete market strategic plan.

The following links are essential when designing and implementing your plans:

1, in the global famous comprehensive and professional navigation platform to register your website.

2, in the traditional advertising media published propaganda website articles.

3, in the company all the printed materials on the Web site, in the company all the traditional media ads add Web site.

4, Exchange or Purchase icon ads.

5, the manufacture of special events propaganda website.

If you follow our prompts to think clearly about each of these links before building a website, and find a relatively accurate answer, you have a very good start. As the saying goes, a good start is half the success. It requires you to master scientific ideas and effective ways and means.