Business model: Electric business shopping platform, focus on online shopping to save money

Business model: Electric business shopping platform, focus on the Internet to save money financing situation: Get ID G Capital of tens of millions of dollars a-round investment

Rebate mode has been criticized, what else can be done? Some people are not afraid, determined to "save money" to kill in the return. This man is Zhang Lianglun. 2011, he founded a meter folding nets, around the "money" to do the Electric business Shopping guide, after the investment of IDG.

Main saving

Taobao Rebate, mall rebate, coupons, buy, shopping ... Open Meter Fold Web page, you can see a lot of plates, they have a clear return traces, but also has a shopping guide shadow, seems to be a bit confusing, this will be a how to locate the site?

"Indeed, some people will feel that there are a lot of things on the Web page, look at the past a bit messy, but the core of the meter folding network is very clear, to help users save money." "Rice Folding network founder and CEO Zhang Lianglun said, in fact, carefully look at the meter folding network is not difficult to find, the page is the business is to save money and spread." "For the definition of M-fold network, should be in front of the shopping guide and" focus on online shopping to save money, "a few words, more accurate. ”。

Therefore, to help users save money, the most direct channel in the meter discount is rebate.

Although the shopping guide and rebate model has been questioned by the industry, but Zhang Lianglun insisted, "to meter folding network of their own user growth data, I think money is just needed, there is still a market." "He said, because the main" save money "this feature, meter folding network is mainly young female users, most of the price-sensitive. In order to obtain the user, the meter folds the net mainly to take the advertisement to put, the word-of-mouth dissemination and so on search the user. Of course, rebate site commonly used in the way, such as inviting new users to join can get extra small red envelopes and other promotional methods will be used. At present, there are about 6 million meters folding network users.

In the past rebate mode, the most people are criticized for the long return period, the use of the various sections, leading to user experience is not good enough. But in Zhang Lianglun's eyes, rebate mode is a service, when viewed from this perspective, many links can be fine-tuned than before.

"I know that many users of the rebate settlement is very dissatisfied, such as through a number of rebate website for consumption, the rebate will be a few days to use, and some also stipulates that only the consumption of more than 300 yuan, can use rebate, so that the user experience is very poor." The M-fold network optimizes this process. "He said that the way the meter folded the net was, the site itself in advance of the Commission rebate to the user, so that the user at the end of the transaction, can immediately get rebate, but also to use the threshold of rebate, even if it is 1 dollars, users can always take away use, for is to protect the user experience.

At present, the meter folding net has been with Taobao, when, shop 1th and so on more than 600 shopping malls to cooperate, users through the meter folding network to the cooperative merchants, sometimes can get 50% rebate.

Let the Merchant "use"

Talking about the Electricity business Shopping guide Rebate, many people will be beautiful said, mushroom Street and meter folding net do comparison. What is the difference between a meter-folding net and a comparison?

Zhang Lianglun has his own opinion on this issue.

"M-fold nets and beautiful said in nature are not exactly the same." If we have to say that there is anything in common, it should be our new "shopping" plate. "He said, even if the shopping plate, the choice of goods are discounted, the main cost-efficient products," save money "is still the main theme, different from the beautiful said and Mushroom Street. "From this point of view, our competitors, more than 51 rebate and other rebate types of Web sites." ”

In the profit channel, according to Zhang Lianglun revealed that in the rebate, of which 60% returned to the user, the remaining 40% is a meter discount net commission income.

He said that not only useful to users, for businesses, the meter folding network will also become a useful site. For example, the user through the meter folding network after the purchase of feedback is very important, because the real buyer evaluation. Their spit or recommended, businesses can see the first time, easy for merchants to quickly grasp the needs of users, to respond accordingly.

Useful for businesses, but also make the net profit can be diversified. Zhang Lianglun said that the meter can change the identity of sales channels to obtain income, such as to help buy websites, coupon companies to sell their products, to obtain a price difference, "from this point of view, the meter folding network is similar to a pay-for-effect integrated marketing platform." ”

Zhang Lianglun

Rebate mode is a service, the most people are criticized is a long return period, when viewed from this perspective, many links can be fine-tuned than before.