Business opportunities are everywhere.

QQ point praise? If the Product manager finds an ordinary social requirement, What does it look like? After reading it, ask yourself: How could I not have thought of it!

Every internet product has a hidden product chain or even a business chain, for products with social attributes, there is a critical point in the Geek Park that measures whether a social product is actually detonated or not, that is, whether it can buy its own social-property products on Taobao, such as Weibo forwarding, Weibo fans, micro-credit brushes, Instagram Brush, Instagram fans, Twitter fans, Facebook praise, singing flowers, QQ brush and so on, when these attributes have become tradable goods, then that the product has begun to detonate, and slowly popular.

There is no sale there is no killing, there is demand there is a market, there is a market for business, know that users Dean Moriarty detailed how to use QQ point praise Zero input four months income 600,000. For a product manager, it is one of the basic abilities to find that the user needs meet the needs of the users.

Discovery Requirements

Junior last semester, when the QQ launched a business card point praise function Soon, the beginning of the feeling that this thing is a satisfying other people's vanity, not thinking too much. Later and the friends point to open near the photo of the girl, most of the signatures are "to praise","mutual praise","have praise will return", then we two silently look at one eye, say this thing how.

Then two people started surfing the internet to find out if there is a good business now. The result is already there, the discussion is very hot, Taobao also has businesses selling this kind of thing. But it's a small area. We realised that there was a big demand in the market for praise, but not many people noticed it. This is definitely an emerging market, because most Taobao sellers use the method is purely manual operation, is to log multiple QQ to help you point praise, not only time-consuming, but also expensive. A small part of the simulator is also very slow. The base friend said directly, "What I do can kill them directly in seconds." And then we started.

When I started talking to my friends, a lot of people thought who would be so stupid to buy this kind of stuff. So that we later do the Web page version of the domain name is homophonic (is to install force). After he wrote the praise program, we bought 30,000 QQ numbers to run the praise program. (QQ number of the price at that time seems to be 0.006 yuan/a)

Pre-promotion

Found people nearby

We put in two aspects, on the one hand, from the vicinity of the people, on the other hand, we want to be bigger, we find the following people as agents. In order to promote through the nearby people, we wrote a program can put QQ account on the Earth any latitude and longitude, and then through the signature of advertising.

Selling services rather than technology

On the other hand, we opened a shop in Taobao, praise fast and low prices. Attract those with high prices but slow pace and let them be our agents. We do not have to worry about sales, agents to the next agent, and finally a personal user. Formed a large business chain. All we have to do is focus on development optimization and assign tasks to others. We are only responsible for optimizing the Code and services, other promotional, sales work, because with the real interest of agents, they will be hard to help you promote, sales, make more money, they promote the more hard.

Accurate user positioning

Individual users to promote this piece, we did the analysis, we can draw praise of the user age is about 12-28 years old. So we use marketing number accurate in schools, shopping malls, offices through the vicinity of the people put our praise advertising, regional promotion to bring us a second wave of brush praise climax.

Technology for

User experience optimization, and time to improve the code and algorithm, speed up the brush praise.

Business development, add photo wall business. Because of the limited energy and did not do, then would be a large income.

Expand the PC side, the production of Praise Web page (free to give a certain amount of praise, increase the experience), so that the use of our products on the PC is more convenient.

Expand the mobile phone, increase the convenience of payment; we want to use the SMS deduction fee to pay for the praise, remember we looked like to and mobile phone operators 46 split, although the profit reduction, but will undoubtedly increase the volume of our business. But finally, because the opponent's vicious competition mobile phone end of expansion is not completed.

Jiliuyongtui (Market head)

We've been doing this for four months, and we realized that the product was sometimes limited, after a few vicious competition competitors to confuse the market, the price drop again, resulting in praise prices from the original 30/yuan, to the later 1K/yuan, and finally we left when the tens of thousands of/yuan, We also stopped the business in time. Not doing. (Editor's note: Now Taobao's market is still every thousand dollars)

Finally the actual income is almost 600,000.

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See here, how many product managers are silent, and how many clap their heads I did not think of it?