Businessweek: Dell HP is bullish on Windows7

Beijing time July 14 "Business Week" article pointed out that although the survey showed that most companies are not yet ready to install Microsoft's latest Windows 7 operating system, but industry analysts after careful study, found that the Windows 7 system prospects are very optimistic.　　Microsoft executives are hoping that the new Windows operating system will also receive market attention and acceptance as Microsoft releases its next edition of Office productivity software suite. In a speech on July 13, Bill Veghte, Microsoft's director of Windows marketing, said many companies, including BMW, T and del Monte Foods, have now started using Windows 7 systems, But too many companies want to be early testers of Windows 7 systems, so Microsoft has to be ruthless in rejecting them.　　He also briefly describes the discounts offered to corporate customers and marketing campaigns for the thousands of IT companies that resell and install Windows for their own benefit. However, a software manufacturer named ScriptLogic has robbed Microsoft of its thunder. The small manufacturer released the results of a survey it conducted in June, showing that about 59.3% of the companies currently do not plan to use the Windows 7 system.　　At first glance, the results of the survey seem to run counter to investor sentiment, as investors generally predict that the Windows 7 system could spark a new wave of corporate procurement. But the findings do not mean that the final purchase plan for corporate users will be the same as the title of the report. Microsoft plans to officially release the Windows 7 system on October 22, an investigation that was conducted 4 months ahead of schedule. As a result, corporate users are not yet aware of what marketing campaigns Microsoft has prepared for publishing Windows 7 systems. The most important of these is, of course, information on price concessions.　　For example, in the first 6 months after the release of a product, the professional Windows 7 system will be sold at a discount of at least 15% compared to the existing commercial version of Vista system. All versions of Windows 7 systems will have a market perhaps because Microsoft is eager to make up for its lack of Vista, Microsoft's launch of the Windows 7 system seems to have been doing a good job. Veghte says that tens of thousands of software developers are now developing applications for Windows 7 systems, while Vista has less than 4,000 developers developing applications for it during the same development phase, and includes many drivers. In addition, Microsoft's pricing strategy for Windows 7 systems is more reasonable than it used to be. Instead of making different versions of the Windows 7 system, Microsoft intends to differentiate between versions in a straightforward, "good, better, best" mode.People who want to use a basic version of Windows 7 system can buy Windows Starter, and enterprise users can purchase versions with many network and security features. Also, users will never have to choose a version to use that version, and all Windows 7 system users can preinstall multiple versions of Windows 7 systems.　　In just a few minutes, users will be able to pay for Windows 7 system versions by credit card instead of running to a Microsoft retail store or spending a long time downloading other versions of the system as before. Indeed, the most surprising of ScriptLogic's research data is that so many companies are planning to upgrade to Windows 7 systems. For individual consumers, Windows 7 systems can be automatically acquired as long as a new computer is purchased after October 22. Unlike individual consumers, most business users may not use the new operating system for several years. As one insider in Microsoft said, as many corporate users have already allocated 2009 of years of budgets, we will not see too many companies upgrading their computer systems this year.　　He expects sales of Windows 7 systems to peak in 2011, and some enterprise users may not be able to upgrade to the Windows 7 system until 2012 or later. Computer procurement plans can easily be postponed according to ScriptLogic, nearly 41% of the people still plan to install the Windows 7 system by the end of 2010. That would be a leap forward relative to the Vista system. According to Roger Kay, chief analyst at Endpoint Technologies Associates, a market research firm, about a year after the vista system went public, only about 8% of corporate users installed the Vista system. "Surprisingly, 41% of people will install the Windows 7 system by the end of 2010," said Nick Cavalancia, vice president of Windows Systems Management at ScriptLogic. "Continued economic recession is still likely to affect corporate users ' computer procurement plans, which in turn affect the Windows 7 system sales." "Computer procurement is the easiest decision to postpone in the short term," said Steve Schuckenbrock, CEO of Dell's corporate business, in an interview last month. "But Dell and HP executives point out that the performance advantages of Windows 7 systems can certainly spur market demand, as many companies are still using Windows XP systems that have been running for 8 years. "People get very excited," Schuckenbrock said. The Windows 7 system looks like a good choice. "Microsoft shares rose 84 in the United States on July 13cent, or 3.75%, to be collected at USD 23.23 per share. Yun Kim, a market research firm Broadpoint Nomura, believes that 20% of new PCs purchased by corporate users will use Windows 7 systems only because of the multi-year licensing terms that business users buy, As long as they are ready to install a new version of Windows system, they can use the newer system. Of course, many cash-strapped business users will surely continue to postpone computer purchases until they can afford to buy new computers.　　But given the good results of the Windows 7 system, the 60% grand goal should not be difficult to surmount. Author: son