Buy Customer Unit Price upgrade is a hidden concern, the 2013 sale of the number of groups to further expand

January 13 News, group buying navigation website Group 800 released today, "2013 China Group Purchase Market Statistics Report", the data show that the 2013 group purchase turnover reached 35.88 billion yuan, a net increase of 14.49 billion yuan, increased by 67.7%, the number of buyers also reached 600 million people, A net increase of 150 million people, the growth of 32.5%, the number of the sale of the group also expanded further, a total of No. 5.715 million, a year, a net increase of 3.216 million single, the growth of nearly 1.3 times times.

The three major data to achieve the overall breakthrough behind, is the mobile phone to buy new use of the scene increase and buy the overall customer unit price promotion. According to Statistics, 2013 Group purchase average customer unit price has risen from last year's 46.9 yuan to 59.4 yuan, while the handset buys accounts for buys the website the share to reach 50%.

Buy Customer Unit price promotion is a hidden concern

According to the group 800 of the domestic mainstream group purchase site monitoring, December group Buy the overall turnover reached 4.36 billion yuan, the chain growth of 15%, year-on-year growth of more than 1 time times, the purchase of up to 71.234 million, the chain growth of 18.3%, year-on-year growth of 59.5%, the sales group to 740,000, the chain growth of 18.2%, Rose more than 1 time times year-on-year.

The three data have reached the highest level in history, of which turnover is the first breakthrough 4 billion yuan, the number of buyers also exceeded the 70 million mark. At the same time, the price of group buying is also constantly improving, according to statistics, December 2013 Group buy customer unit price still remain in 60 yuan, reached 61.2 yuan, an increase of 26.4%.

Industry experts analysis, group buying performance at the end of the strong performance, mainly from the seasonal dividend impact, the end of various film surreal, dinner increase has directly promoted the group purchase results, while the mobile internet to stimulate the further expansion of the user size group.

But group buying site also needs to increase the price of customers have a more sober understanding, customer unit Price upgrade to a certain extent reflects the consumers because of the convenience of mobile phone group to improve the price range, but at the same time customer price is a double-edged sword, the price is the main growth force, Group buying sites also need to weigh the balance between raising the entire site's gross margin and consumer buying power.