By domain name brings business online shopping malls

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Online hypermarket

The products are categorized in the "Birds", "dog", "fish", "gardening" and other sites for sale, enthusiasts need all the relevant information can be found almost. A network company called "Unreal World" uses each kind of domain name to occupy the market segment of the electronic commerce domain, the concise good English category noun is their best marketing tool.

Alex Tabibi's business card is especially fun, with a dog, a horse, a bird, a fish and a ferret on it, and people who don't know think he's an animal protector. In fact, for him, each animal represents a market with limitless potential, and his website serves the owners of these animals.

38-Year-old Alex, once a cancer expert, prefers to be called "Cyber Noah". His ark is called the "Unreal World" (unrealestate). In the 2002, as the second wave of network, the original meditation on the medical research Alex also sit still. He and his brother Carlo opened a "fantasy world" Company, specializing in online sales business.

"Everything you need is here."

According to Alex Brothers ' original Assumption, the "unreal World" of the retail site must first have a detailed classification, business from the animal world gradually expanded to other areas.

In order to attract attention, they came up with a twist: The products are categorized on different sites for sale, such as in the bird.com sell birdcage, bird food, bird play and other bird-keeping products, in the fish.com to sell fish-related product, in the horse.com to sell horse-related products and so on.

In addition, the unreal world of each of the theme of the sales site has established a complete set of independent operation mode, such as the bird.com website set up a customer service center and call center, for the shopper to provide full free transportation, minimum discount, 365 days unconditional refund and other concessions. The website also specially opens up the webpage, introduces the bird and the breeding bird knowledge. For a bird lover, browsing the site can almost get all the information he needs.

Today, the animal kingdom of illusory heaven and earth has covered dogs, horses, birds, fish, stoats and other members, and then will expand to the Horticulture field: garden.com (Garden) and greenhouse.com (greenhouse). "Our goal is: to seize all segments of the network world." Alex is very confident.

Last year, the total sales of Unreal world's Web sites were $62 million trillion, expected to break 100 million this year, and marketing gains were distributed to websites and suppliers proportionately. In addition to selling other brands of products, Unreal World is also building its own brand, last year, the sale of their own brands accounted for 10%.

Like many businesses, in order to reduce costs, unreal world will also be the production base in China. Despite the reluctance to say much about the financial balance, Alex could not help but reveal that it is expected to start making a profit next year.

The right domain name cost 1 million dollars also value

"In the increasingly mature network technology today, online shopping has become an increasingly popular consumer behavior." In this environment, the focus of profit is to find the most suitable domain name and the most suitable market. If you can do these two points, it is difficult to make money. "The right markets are those that appeal to young netizens and are not yet fully formed," he explains. ”

Compared to finding a market entry point, finding the right domain name seems to be the most painful thing for the brothers. 5 years ago when starting a business, relying on the family to do real estate business sponsorship, the brothers spent 500,000 of dollars to buy the first domain name dog.com. Since then, "Unreal World" under the fish.com, bike.com, garden.com, wind.com and so on. Some domain names cost only thousands of dollars, others are staggering, for example, Fish.com spent 1 million dollars on the brothers.

"Choosing a domain name is more an art than a science," he says. A simple noun can greatly alter the traffic of a website. Alex concludes. In this regard, they also have a set of selection philosophy. First, it must be easy to query on search engines such as Google. Second, it is best to find singular nouns, bike.com is always better than easy to be missed "s" bikes.com. Third, strictly control the length of the domain name, after all, no one wants to remember a long string of letters. Finally, a word is better than a phrase, such as garden.com is better than gardentool.com (gardening tools).

Not long ago, the two brothers spent 95,000 of dollars on fountain.com (fountain) at the Manhattan Domain auction. In Alex's view, this is a good deal: not only the price is reasonable, but also with the company's existing garden.com, greenhouse.com perfect match-people who have browsed the garden.com may consider to fountain.com to buy a small fountain, Then to greenhouse.com for their own greenhouse equipment.

Although the domain is not currently engaged in business, but shrewd Alex does not rule out the possibility of getting involved. "If someone is willing to pay 5 million dollars for the domain name we bought for 150,000 dollars, I'll sell it to him without blinking." Alex said, laughing. (Zebian Admin01)