By Millet technology strong regression lei layout mobile internet

Recently, one of the hot spots in mobile internet field is undoubtedly the lei and his millet technology before leaving Jinshan. July 12, Millet Technology announced the company since its inception the total amount of financing has reached 41 million U.S. dollars, valued at 250 million U.S. dollars. "From" Jinshan Lei finally to the outside world to clearly show the results of two entrepreneurial, in focus on angel investment four years after the return of people's eyes.

The strong return of millet technology

July 14, Lei through Weibo revealed the origin of the name of millet technology. He said: "First of all, millet Pinyin is mi,mobile the Internet, millet to do mobile internet companies, followed by burritos impossible, millet to complete the task can not be completed." Finally, the name ' Millet ' is kind and lovely, are you surrounded by people called millet? "He also stressed that" ' Buddhism a grain of rice, as large as the mountain ' millet, we hope to remove the big, small start. ”

By lei words, one could vaguely appreciate his ambition. Obviously, Lei and his millet technology is not attached to the "One City Pool", from the beginning, they are directed to the integrated mobile internet company.

It is reported that Millet technology is currently the main products include miui.com, mobile phone and rice chat. Before, the company developed a millet driver, millet reading and other practiced products, according to Lei announced that the formal project from the MIUI began. Recently, the Millet technology most attractive "products" is not known as "completely independent research and development" of the millet mobile phone mo. It is reported that the phone is expected to be unveiled in August mysterious veil. A few days ago, micro-blog on the "Sun" a millet mobile phone circuit board design, according to the content inferred that the millet mobile phone circuit board with similar iPhone4-style layout, but should be equipped with replaceable batteries. The biggest feature of the machine is that it carries the deep custom Android phone operating system MIUI of millet technology. According to Lei, the millet mobile phone will strive to ensure high performance in high-end smartphones, built-in MIUI operating system, as well as rice chat software, and these two products are ranked in the three major business of millet technology. Some sources say the price of the machine may be about 2600 yuan, which is similar to the previous M9 price of the family.

Millet mobile phone not listed first popular, is its own "pure Chinese descent" related, but this also revealed the Lei excellent marketing ability. Some time ago, he has been through a variety of channels to continue to release the millet mobile phone information, these pieces of information splicing, it is easy to make people in the mind outlined millet mobile phone posture.

The former flag-bearer to rebuild Jinshan

Lei this name seems to have a mysterious meaning, from 22 years old to 38 years old, long 17, lei the "Best Years" dedicated to Jinshan. 20 years ago, the Ruoguan of the Baijun and LEI jointly founded Jinshan Software. Jinshan carries the banner of national software, shouldering the heavy task of confrontation with the giant Microsoft.

1998, Lenovo Capital Jinshan, Seek Baijun nominated Lei as Jinshan Software CEO. Lei used a long decade to Jinshanyu a 78-person company to 1800-person companies and landed in the Hong Kong exchange for a successful IPO. 2007, Jinshan announced Lei for physical reasons no longer as CEO. After the Torrent Yong Retreat, with the help of the sale of outstanding money, Lei Angel Investment did a good job, UC, Fank, respectively, in their respective fields to become a leader. And Jinshan after Lei is powerless to follow, take over the Ber Jun bluntly himself "good at writing procedures, do not good at management," Also at this time, "Lei return" was included in the Jinshan plan.

Last year, hope to reverse the plight of the Baijun, please lei and their own together to do a little Jinshan software company internal reform. This year, has not reversed the Golden Hill dilemma of begging Baijun "30 gu thatched" please lei Mountain, let him become the Golden Hill Software Chairman and the largest individual shareholder. After the reunification, Lei began to promote the transformation of Jinshan, including the independent establishment of the West Hill subsidiary, Jinshan Poison PA and can be cow software merger. In addition, PowerWord, Jinshan WPS and other subsidiaries of the MBO is in progress. Under this innovation, the entire domestic gaming business grew by 3% in the first quarter of this year, while the West Hill games maintained double-digit growth. Jinshan Poison tyrants in the Internet user base coverage has reached about 14%.

Lei's management art is clearly not "working hard", he said, the chairman is not his own sleeve to work, but do a good job of three things: one is to figure out what the company is going to do, the second is to find the right person to do, three is to motivate these people to do. Over the past few years, his gaze has been on the mobile internet. "My intuition is that mobile Internet is the direction of the future," Lei said.

Mobile Interconnection one game chess

Some people say that lei may be in the next big game: Jinshan Software has a huge brand impact and client software resources to help millet to promote its new business and new products, and millet in the mobile internet has accumulated great experience will help Jinshan software in this area to make more progress. This mobile internet era of Terminal + content + Service integration has changed the shape of the entire industry.

Millet Technology Vice President Li Vanchang said, Millet technology will be in the mobile office, mobile phone and mobile security fields to help Jinshan software to find more landing and application methods, and Jinshan software related products can also give millet future release of the terminal products to provide more application value.

But in the future, the millet technology can really grow up, still need to overcome many obstacles. Looking at the domestic smartphone market, millet mobile phone to face is the two major factions, on the one hand, Apple, HTC, Samsung, moto such large manufacturers, on the other hand is the domestic charm, oppo and other domestic mobile phones. The former no doubt, for a long time meticulous management, so that its brand is far from the current millet can defend the movement, and the latter, as a "domestic" leader, millet products in fact, there is no obvious advantage in price/performance. In addition, the so-called "fully independent research and development" of millet can avoid the same fate of the past, but also need to wait and see.

However, the industry also suggested that the current key to Millet is to create an innovative model.