Call Beast Ishan: The hesitation behind the laughter

Summary: Wan Yi days the partner called the Beast Ishan standing in the center of the stage, enveloped in a group of white light, all the sound disappeared, leaving only their own bang Bang heart, and hold the feeling of heavy trophies, put the Buddha time forever stay in this


Day partner called Beast Yi Xiao Xing

Standing in the center of the stage, enveloped in a group of white light, all the sound disappeared, leaving only their own bang Bang heart, and hold the feeling of a heavy trophy, put the Buddha time forever stay in this moment, leaving only their own.

Many years ago, standing in the sun under the construction site, looking at the scaffolding will be climbing a daze called Beast, never thought, one day will become a director. But now he often imagined himself one day, in the awards stage, in the dazzling light.

He said: "I always think there will be such a day coming." "From the ordinary civil engineer to the micro-film producers, and now have their own film and television companies, called the Beast step-by-step to today, still dreaming, trying." 30 years old this year, the beast is still on the road. Although some people say he's out of his mind, he says I don't care, and I want to struggle.

He has been courted and questioned, bringing joy and controversy to the audience. On Weibo, the beast often calls itself a "quiet Adonis". So, what kind of person is the beast called? How did he become called the Beast? What kind of hesitation are you experiencing now?

Become called the Beast

One day 7 years ago, the 23-Year-old called the Beast the first day to work on the ground. In a pier, the face of 47 meters high without protective scaffolding, called the Beast for the first time made difficult. "At that time I was not well, I was crazy to see this." But he did not flinch, although this is not the job he wanted, but he still in a few months, on the site legs.

One day, the beast carried a more than 100,000-worth instrument to the site to do the measurement. He began to climb a hillside, because of the valuable equipment, he carefully afraid of some mistakes, but suddenly, his waist a twist, the whole person crawled from the slope fell down, fell all over the wound, the hand also broke the skin.

At that time, he was not covered with pain, simply a butt sitting on the hillside, began to think: "This is the life I want?" Is this something I'm good at? But if I don't do this, what am I going to do? ”

At that time he, by the regional culture of the prison, in the mind, still think that a person to learn what major to do. A civil engineer after graduating from the University of Veterinary Engineering is five years old. However, also because of the boring site, he found a new joy in life-do video.

At that time, let the beast idle like to play a stand-alone game. One day, from the Fujian site to work at home, he had a whim, decided to do a game commentary video, then he uploaded the video to the potatoes, and put on the mop. Also this day, called the Beast at once in the forum lit up-a week to harvest 300,000 points.

In those days, the tentacles of the Internet were not as ubiquitous as they are now, and many people were not net. For this amount of clicks, the Beast is satisfied and feels that this is "a pretty good score." Like discovering a new continent, the Beast discovers its own unexpected potential.

Usually on the site, although the work is dull, but the active called the Beast like everything fresh, he began to use mobile phone Internet, but the construction site of the brick uncle can not understand. A coworker looked at him, said: "Mobile phone can call on the line, you like to engage in some ghosts of things." ”

After hearing the beast, a feeling of pain and loneliness that no one understood was born. And he became a well-known net friend on the mop, in the Netizen's cheering, call the beast feel oneself to find resonance, vanity also got a great satisfaction, it is this force stimulates him to continue to create.

At that time, the Internet was once a wave of questioning the culture of the so-called professors. It has been seven years since the Beast began to use the name "Animal Yi Xing". And he also nearly because of the professor's red, and lost this accumulated seven years of popular name.

Long on the Internet

This February, in the days when Tu Min-jun was sought after by the Chinese, fans began to call him "unicorn" and later turned to "Beast". On Weibo, the girls leave a message, "Call the Beast I'll give you a baby", "call the Beast Please gently hug me".

Make the Beast Easy Star Sad is, even the company little girl also started chasing all professor and shielding him. and Baidu Bar also once will he accumulated seven years of popularity called the Beast to merge into the "Tu Min-jun bar."

Called the Beast finally sit, in order to save the hearts of the girls, he released a long micro-blog, selling Meng-like to complain: "I spent a lot of empty cold night, silently tears, silently eating beer and fried chicken quietly to become fat." ”

But the beast has not stopped to ridicule himself, but using the influence of Weibo, keenly grasp this opportunity to express: in the comparative analysis of the Chinese and Korean film development, he reflected on the shortcomings of domestic films, indicating that they are willing to work for domestic high-quality works overseas and constantly fighting.

"Many of our film and television practitioners live a life of dignity. Many of our plots are stuck in the stage of tearing the Japs apart. "Let the Beast say," We are too far behind ... today, I will work harder to make content, let more talented young people show themselves, so that more stunning ideas can be demonstrated. ”

"We are willing to become the armies of the people, rushing in front of the brave!" Even in the eyes of outsiders, it is as ludicrous as the face of a windmill. Even though, it's like bragging for years. But if you want to fight, please join us. ”

Then, Han Han Bo said: "Call the Beast, you do not sad, the play I did not chase, do not know its content, so it will not affect you in my heart of the name." Next time you come to Shanghai, please eat fried chicken and beer. "In the end, the tweet was forwarded over 160,000. Fans said: "We always adhere to the principle of a beast, Bonzi can never shake the beast in our hearts status." ”

It can be said that no internet, there is no today's call beast.

From 2007 to 2011, the Golden Age of UGC (user-native content) was ushered in by a large number of individual user-made videos uploaded to the video site, with Youku and potatoes as the main. The fame effect called the Beast came into being in such an environment.

2011 years later, the Internet video site began to shuffle integration, most of the site hugged the thigh to find the Godfather. Big wave under the sand, the video industry gradually mature, but UGC has been unable to meet the user's demand for mass video content, because the volume of production and scale. At this point, PGC sprang up, producing many video production companies.

In these two waves of ups and downs, called the Beast closely follow the changes in the times and move smoothly from the personal video makers turned into a WAN Yi days film company partners.

Now, in the social networking site today, called the Beast as a microblog celebrity, also with the help of micro-BO spread effect, promote their own micro-film "Never Thought of", "High-tech girl Meow" and so on.

Growth in the Internet micro-movies, can not be separated from the nurturing of netizens-clicks and praise to explain everything. Therefore, the beast has been insisting on reading the comments under his work, has been seen around 2000, and his follow-up works of inspiration and jokes are derived from the interests and tendencies of netizens.

Now, the beast has set up a dedicated team. Statistical work on data and quantification of comments, including video clicks, top-stepping ratios, etc., generates report analysis feedback, judging the next step of the work according to the data.

Is this a vulgar culture?

Called the Beast from the early start to do a short video, it is very much to do a spoof to win the laughter of netizens. Now, to say goodbye to the troupes of the past, the whole team adds up to 120 people.

In the overall operation of the team, according to media reports, the latest work "Never thought of" the first episode in the second quarter of the number of clicks in the next week quickly reached 30 million, advertising revenue has exceeded 20 million. The theme of the play is a man named Wang Hammer, he can play any role in any era, constantly upward but constantly frustrated, the final failure of the story, but Wang always actively face various challenges.

"The transition form of the play is bref, the narrative rhythm is the day and the Groove method is" Silver soul ", the Laughing point mode is onion, the script content is original, the director style is called the Beast, so the thing that comes out is mine, has the question? "Ask the beast to confront the industry's accusations of plagiarism," he replied.

"Zhou stars comedy Micro-film" writer Ghost Ma Shusheng Evaluation said: "In fact, just started to do micro-film people, are the starting point of the vulgar, the entire industry is this style." "Adolescence," the company has said: "Obviously creative is there, but many people did not go to shoot, such as the day and become a reality version, this time called the Beast he first came out." ”

In Han's introduction of the app one, there was a sharp query called Beast: "Do not know the animal as a network of ' popular culture ' representative, how do you think of the network ' vulgar culture '?" They poisoned the flowers of my generation, and I was sad to think that the next generation of flowers would be poisoned. Is there a way for the beast to make the tide? ”

The main crowd called Animal Micro films is students. The beast said: "In simple terms, I think vulgar culture can not be rigidly divided into the pros and cons, because this is very subjective things." So peace of mind, who is not all the way to see some inexplicable things grow up? What content can be completely locked? ”

Although once a bit of parody, but the Beast has begun to turn to make positive energy video content. Ghost Ma Shusheng thinks, the road of the micro-movie is to be vulgar to catch a gimmick, use fame to produce a lot of works, and then make a transformation for oneself erect arch. After all, rotten vulgar on the need to shoot positive energy, sunny comedy, wait until after turning over can enter the cinema.

These years, the network video of the Hot red call beast, chopsticks brothers and so on. Now they are starting to get into the mainstream culture.

Once, called the Beast some shoddy short video may be difficult to eyes, but also can not deny that netizens are popular grass-roots entertainment. Now, called the Beast began to walk the fine line, half foot into the mainstream circle: "I was not mainstream, but now there are mainstream stage invited me to the past, the introduction of some of the mainstream began to recognize you, in fact, subculture will become the main culture." ”

However, even the mainstream culture of the domestic film and television circle, but also full of many dozen killing, you Love Me "rotten film"-The film industry hot money surging, the atmosphere impetuous. "Because now the big Boss realizes that the cinema line is earning money, he puts the extra money in the film industry and wants to get a quick return." They demand efficiency and results, resulting in the film script produced too quickly, so the lack of quality. "Ghost Ma Shusheng Analysis Way.

At the premiere of the old boy, Cui, he attended the event as a guest moderator. He was on the scene, not without a sad saying, don't look at the domestic film industry is hot, but basically the money let Hollywood blockbuster make a profit. Feeling that the past Chinese people to the old generation of domestic films, he hopes to reproduce the brilliant yesterday, calling on the industry to produce more quality original film.

and called the Beast, also hope that they can make a big screen movie. This step is easy to come by, but to make high-quality movies that can enter the hospital line, that is to make money and gain popularity, it is difficult.

Call Beast Frankly, in order to make a big movie, he pressure doubled, now encounter bottlenecks, into a hesitation.

Born to Wander

7 years ago in Fujian site, called the Beast Faced with scaffolding confused, knowing that this work is not willing to do, but do not know what else can do.

"I am poor because of the family, so I must read engineering, in fact, my liberal arts is particularly good, but in the small local arts can not find a job." Because of the small view, we all feel that we must have a formal job, such as the accounting police doctor teacher. If you make a good draw to earn money, people still hold you do not have a formal job, is a hobo ah. Then the beast obeyed his family's advice and chose engineering.

Learned the civil engineering, has become the project director, called the Beast in the construction site five years, but was deeply lonely.

3 years ago in Hunan hometown, called the Beast in the mother's persuasion hesitated, want to go to Beijing to find a movie dream, but not sure whether they can foothold.

"Actually choose to come to Beijing, is hesitated for a long time thing." Wife and children are at home, five years to achieve a certain achievement, is the company's youngest director. And going to Beijing means throwing away all the past, which is a terrible thing. "Tell the beast that he was 27 years old, and that he was not young at home."

His mother worried about his risk outside, is the most powerful opponents around: "You again famous money what use it, in a small place is also a lifetime of steady, promising is a lifetime, impossible to live 10,000 years, anyway, life is so long." ”

Called the beast Wandering, worried, but after some thinking, he firmly believed: "If you do not spell before the age of 30, there may never be a chance, do you want to spend your life in regret?" So the beast decided to come to Beijing and set up a universal day with two partners.

"People alive is why. People live to see the bigger world. "For the original decision, let the beast make a knot."

2 years ago in Beijing to start a business, called the Beast in the impulse to take a hot potato, because the task execution is too difficult, the company nearly collapsed, called the Beast and team for the future once lost confidence.

"It takes a lot of talent to complete a project, but we used a way to compare the grass, which is absolutely wrong," he said. Our talent didn't have that ability at the time. So I kept on staying up all night, and my partner stayed up five days in a row and stared at the first line to find a solution. "At that time the team morale, the company several wants to destroy, finally difficult to come through."

Today, the beast once again fell into a hesitation. His big film has entered the script creation stage, but he is involved in the pressure of the whirlpool can not extricate themselves-"has been two consecutive months of insomnia, sleep not four hours a day, six o'clock in the morning will be difficult to sleep, the body is very weak."

"If a big movie doesn't work out, I can't stand it, it's going to go crazy," he said. "said the Beast," if next year, sitting in front of you is not a film director, it would be too embarrassing, I went to jump, I went to Shi. ”

The limit of the beast to himself is only one year, because he thinks his "starting point is too low, start too late"-"I am walking on thin ice every day, worrying about the pace of the times." Now the young 18-year-old learning to be a director, 23 years old to the International Film Festival Awards, and I was still moving bricks at that age. ”

How to break through this bottleneck, he said he did not know;

30 and the Beast said to himself, that he would not stand. "Make a big movie, break through this bottleneck, only count 30." He said to himself.

"People say that sometimes the end of life must have, life is not forced." Said, saying, called the beast a little welling, said his life. Paused, he added: "But I still want to fight for a, can not be a director for me, I just want to struggle." ”

Jonathan at the age of his own destiny, singing for himself, holding the guitar, sang "Hill". The last sentence, this way: to find a reason for themselves/to love the tease/fate of the left and right/to fight back to death.

Call the Beast also never resigned, he also want to fight again. As he said in the long microblog called The Beast and the Beast: "We will win." Even then, no one remembers who we are.

"Sometimes I wonder if I will stand on the awards stage one day." I always feel that there will be such a day coming. ”