Can apps survive the spring of mobile Internet?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Apps do not replace pc,pc nor suppress apps, they are complementary and undertake relationships.

Wang Jiyong

Mobile Internet has always been a hot topic, as the main portal of the network, the app is also unusually hot, especially in the last six months, with the increase in the number of smartphones, the improvement of the network environment, the introduction of individual benchmarking products, the traditional Internet layout competition, making this industry popular. Some people say that mobile internet will replace the traditional internet, some people say that this will be the entire Internet industry again shuffle, no matter what they say, we take a closer look at it first.

1. Market composition

By proportion:

Baidu, Ali, Tencent so the internet eldest brother's products, some of these products are acquired and injected, some from the PC end of the product extension, some of the rest is to supply and improve the platform function of the independent research and development products, emphasis on the entire enterprise business as the core of the overall layout strategy;

Like UC, beauty Mito, every day beautiful, ink weather such entrepreneurial enterprises, generally have completed more than 3 years of the transition period, and have the capital to maintain and survive, not too will not be willing to be eldest brother acquisition, have a certain bargaining ability, in order to do a special field to develop the surrounding business development strategy;

Start-up-oriented enterprises, the general is the model and the angle of the more tricky, cut the point relatively single, but the spear is more than the front, but the sustained power is relatively weak. Because of the lack of consideration of the profit model, if the stage is not supported by capital, it will decline. But then again, in fact, almost all app products are not very confident at this stage to consider the profit model, but some enterprises either have the father or the mother, do not worry about eating and drinking.

By market Category:

Domain attributes are divided into, games, tools (life, reading, work, social class), audio-visual. Of course, the tool class accounted for the weight ratio, and the tool class and separate a number of small categories, do the integration also have, but the basic is BTA, and is generally relying on large data to do, such as mobile phone Baidu.

Product attributes are divided into "civilian products" and "commercial products." The profit model is a measure of whether the software is a commercial or civil best identification standard. Although I said basically all of the app products are not too bold to try the profit model, but at least some products are obvious sooner or later there is profit in hand, and the profit model is along with the existing function of products dug down, dug out. But some products don't even think about it, they just want users, and then expect to extend the functionality around them to make a profit. This is not a no, but I think the competitiveness of this model will be weak. For example, the land is so little, the tree is also about a few, all the roots of the tree are horizontal to grasp the soil, it must be some are to survive, only the tree down roots, will be more solid. Some people do not even think about what the future expansion, the above words are used to cheat capital, some people are: to do a product, grab data, floating adjustment, for the capital Gao, take money good-bye.

2. The purpose of the product

For the portal of mobile Internet, users on the Internet will not be able to smoothly import the original distribution on the Internet to mobile terminals, they face a new choice. The big guys are first of all do not want to own the original market share was eaten by others, of course, if it is the original other people's customers to get to their own here to the best. and "Rob user" This action, the early PC end is not easy to do, because the user in the PC is now a bit numb, is mobile internet let "they" again active and surging up, this has the opportunity to split up users. Also has the big fellow's strategic investment, expands originally is not own main business domain, only for robs an entrance, sometimes also does not necessarily grab, but at least must do "I cannot rob, also cannot let you be comfortable".

Focus and then take a field. such as UC, such as ink weather, such as beautiful every day. They are not very likely to do a big layout, no capital, no that energy, the most important thing is not that background. So focus on a field, unlimited to do this field to the extreme, survived a 35, can become gradually strong. You can usually come this far, are not very likely to want to be acquired, but also not be able to self-reliance, believe in their eyes, their users they do not dare not guarantee that they will not fly away, so now do or continue to stick, sticky, when the time is ripe to enjoy.

Dream。 This is a motivational and stupid word, how do you think. For these bosses, users are really money, because they don't care about money at all. But this phrase in the industry has been unlimited extension, forming the initial Internet at the beginning of the bubble form. If everyone is competing for an Internet portal, that these entrepreneurs are also in contention for the entrance, someone robbed a hole, someone robbed a door, the ability to find a god-father followed together, waiting for the big guy to give a good price, no ability, in the Big Brother before, was squeezed down by others.

3. Industry Status

According to an industry report from Baidu, the number of mobile applications now is 440,000 +, which is close to the number of PC sites in 04. Bubble is certain, and early start, as to how much, the public said that the right, the woman said the woman rational. When the tide receded, everyone would know who was swimming naked.

How to subdivide, in fact, is nothing more than beer and skittles, mainly basic necessities. So there are a lot of similar or identical applications in the same category, and now there are a lot of parallel, so the last fight is not coming yet.

There is a class of applications, not based on awareness and ideas of the product, is extended by the PC side, the purpose is to make up and improve the PC function and the need for mobile Internet. In part, it absorbs lbs to promote the product, there is a part of the PC to reduce replication, it is clear that the latter is to frighten the blind, in front of the past few years, all the traditional enterprise crazy to the power of the pile, so enterprises have to do an official micro-bo play, and then rob a micro-letter of the public account Guard, But most of the end is the thankless Lord.

4. The user

The user "cock silk" of the. Here's the cock silk does not represent the sentiment color, I just want to describe a slightly low-end point. According to the foreign track and normal thinking mode to think, mobile internet users should be basically from the PC side of the transition, but in fact not entirely. The research report of the app market by Professor Liu De of Peking University, China's mobile internet users have this trend: to women, low education, low-and middle-income groups of smartphone users spread. Unlike the first contact with the PC is the industry "elite" situation is not the case, access to mobile internet people, part of the initial use of mobile phones to contact the network. The price of a smartphone is now more practical and inexpensive than a computer, so many people are jumping over the internet and coming to the mobile Internet.

Feelings decay. The first is because the user's overall average water is pulled down, followed by the mobile end of the display and communication limited, time is also limited, so can not use more value-added to infect users. It's hard for you to move the Web site of watercress, which even advertises, to the PC, so you and the user direct emotional exchange reduction, which will lead to low loyalty, and ultimately the risk of being unloaded and replaced, of course, can seize the user's dead point of the product said another.

Proud and charming. I have a habit, a period of time on the mobile phone is not particularly important to replace the app, one is sometimes epiglottis, and second is to see if there is any other fun, but usually I have to change after not obviously feel which is good or bad, so after a while I will replace some. Install 0 cost, try new things, these have increased the risk of application is replaced, generally said to change, even a chance to explain not to you.

5. Points of Interest

There is the mother of the app, serving the PC, the two complement each other, who won is both win;

Big guy just Rob users, layout and integration, not bad money;

"Speculation" to start a business, sell money;

Survived the difficult period, and occasionally to help others to promote and software to earn some extra money to say that they can profit in minutes, in fact, is not by God-Father;

6. Why users should open applications

The cost of fragmentation time is determined by the nature of the mobile interconnect itself, and time is fragmented. Don't brag about your product can let who has been used, that is impossible, hand Q24 hours online What use, I do not know I am in line, you say useful, and if I know I may have to scold a sentence. So, just take the time to get the Shard, like you said the user will open your application in the morning when they do the bus. You said that the user will open your application before going to bed, then you are also good, even you say the user will open my application every time in the pit, time is not much, five minutes, other time does not open, When you're in the pit, you're even better.

Demand is met. Of course, time to kill debris is a requirement, but we're talking about just what we need here. For example, you want to eat, such as you want to cut, such as you want to repair the car. The above consumption fragmentation time does not necessarily need to reflect the value of lbs, but the demand must be. Otherwise, this application is difficult to have its own core competitiveness. If your product meets a demand that needs to be done instantaneously, and can be done on the PC side, you need to think about it.

What is the relationship between 7.PC and app?

The PC is the total-->, the first group of people to try all areas, then left the appropriate areas, and then from these areas subdivided into small areas.

App is divided into--> total, everyone from the small areas of the march, and then the rest of the appropriate, and then be integrated together, why can be integrated, because the Internet was no eldest brother, but now mobile internet has eldest brother, that is, the internet left these eldest brother. App does not replace pc,pc nor can it suppress apps, they are complementary and to undertake the relationship between functional attributes, resulting in different roles. The mobile internet now sees only the signs, it has a long way to go, still need to accept several rounds of reorganization, and app is not necessarily the end of the mobile interconnection. It is also possible that, in the past few days, the wearing equipment suddenly and rapidly killed the market. In short, I believe the two will grow harmoniously and rhythmically. No one will suddenly disappear, quietly, gradually, slowly into the form you accept.

8. Looking ahead

The big boys formed army, occupy the big cities to the village, and then carry out more generous harvest and mergers and acquisitions;

Those who have a bit of muscle without the PC side of the enterprise, now is not the Godfather does not bow, give you 10 million you said go away, give you 1 billion you kneel Tim not? Of course, there will be a hold on their own integrity, and then in some areas to take root, a period of time comfortable, waiting for the second round of storms fall or grow into a giant, And then maybe it should be in turn to extend the PC side of the business;

Pc+app start-ups, the risk of being acquired and squeezed out of the lowest, relatively competitive is also strong, is a combination of development prospects, of course, the premise is the PC-side model and business are OK.

9. Ending words

"The wave of mobile internet is not a department to do a product so simple, must be all departments of all products have a PC version and mobile version, to fully embrace the mobile internet." "In the newly concluded 2013 Global Mobile Internet Conference on the launch of the speech content."