Can mail generation guarantee effect?

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Here to answer a lot of people want to do mail generation business concerns a universal question: can we guarantee the effect? (Many enterprises refer to the effect is not able to guarantee how many transactions customers, how much conversion rate)

e-mail marketing is no longer a new media, however, not every enterprise has the ability to do their own mail marketing promotion, the choice of mail generation is also a way to do mail marketing promotion. Since the choice of mail to send you are not subject to the following conditions?

1, send the platform, also can use the software. Software now a lot of online, hundreds of yuan can buy a lifetime version of, but used friends very clear use of feelings, basically do not reach the expected effect, into the majority of the junk mailbox, there is no meaning to send more. Besides the platform, the development of a platform needs to invest a lot of human and financial resources, as a business must be considered is not worth the investment? Like Jingdong, Amazon, when such a large brand of electric dealers now have their own mature delivery platform, these companies have the strength, In addition, the electronic business industry to choose e-mail marketing Promotion is also a normal mode of promotion.

2. Email address data. For most enterprises do not have their own customer group email address data, but also useful software acquisition or purchase, not to say that the accuracy of the data, is not also produced a sum of input?

3, the executive staff. Mail marketing is not a simple mass, and the message title and the content of the plan directly affect the quality of the sending effect. Long-term work requires a team to perform.

In fact, for their own no conditions to do mail promotion business, in fact, is also very tangled, and now do a lot of mail promotion suppliers, choose a good reputation of the service side is not so simple things, the reason is to give others not at ease, it is difficult to achieve the desired effect. In addition the company budget is limited, do not have the effect also difficult to explain to the company leader. Here to say a word for you, this mood can understand.

Here, can give you a direct answer: can deal with a few customers, this accurate data objectively speaking is not good, because the product content is not the same, the audience is not the same, the reading rate is naturally high and low. According to my experience, an average of 15% is not bad. After all, send the email address are potential untapped customers, the equivalent of playing unfamiliar phone, acceptance of the self-evident, only the real needs of customers can become your real purchase customers. Personally believe that any promotion is not possible to all the audience can become your cooperative customers. In fact, you can change the angle to measure the return, to your product price or business value for reference, if send 100,000 mailbox, can have 5, 10, 20 partners, your promotion costs can be recovered? If you are a friend of investment, send 1 million letters, as long as there is a customer cooperation, Can bring you hundreds of thousands of or even millions of contracts, the promotion cost is worth it. After all, the purpose of promotion is not only to reach the rate, reading rate. The greater the number of sending can only say that the chance of success is greater, send 10 emails can deal with a customer, this probability has but very small. Moreover, the mail sent to the other side of the mailbox, who can not force the other side to open the message to see, but also can not ask the other party must buy your products. Of course, the arrival rate and reading rate is the most basic requirement, there is quantity to have quality.

Here, the rivalry of friends will ask, can not determine the real rate of return, then do the significance of the mail promotion? In fact, any advertisement to promote the purpose of nothing more than two points, one is to do sales, the second is to do the brand. Even for charitable donations, it's about selling yourself. Sales effect did not come out, the brand is also a kind of promotion Oh! Now do the majority of sales advertising, there is no way to improve the arrival rate and reading rate of mail? Here are some specific methods to share:

1. Accurate email address. Make sure that the email address you send is your target customer base.

2, attractive message title. Edit a memorable message header and match the content of the message.

3, the design of high-quality mail content. e-mail size, creativity, delivery of information, convenient contact and good site links.

4. Analysis of statistical data. After sending, make a comprehensive statistical analysis of the sending situation.

According to my understanding of mail marketing promotion, only do a good job in each aspect of the details, reading rate and conversion rate will naturally improve, shielding less.

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