Can spam still be marketed?

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A few days ago, a friend who worked in an E-commerce company for a few years told me that I was currently working on an email marketing, and after hearing the news, he was surprised to ask: can email be marketed now?

Although this problem with a certain personal subjective color and one-sidedness, but also explains an important issue, due to the proliferation of spam, email marketing in people's mind has been avoided, not to mention trust. As the internet bubble burst before and after the end of 2000, people hear "website" Two words will be surprised to see you: now also talk about what web site, that is not burning money? So many corporate websites are afraid to build, as if to build a Web site will destroy a business. Of course, now very few people will deny a professional corporate web site for the value of business, but for the formal email marketing (of course, not spam), how long will it take to gain recognition?

There is no doubt that spam is the biggest enemy of email marketing, after the user-approved email marketing has been difficult to invade spam, more serious is already affecting the normal communication activities, in order to oppose spam, there have been many civil anti-spam organizations, which seems to be a good thing, But what's really bad is that licensing email marketing is also being "accidentally hurt" by anti-spam organizations. Because the anti-spam organization is sometimes difficult to distinguish between true and false, it is difficult to tell whether a large number of commercial mail through the user's permission, so have to "kill", all those organizations think that have spam characteristics, are banned. In the original is not broad licensing marketing on the road, one side is rampant spam, while the anti-spam organizations use various monitoring methods to sniper spam, an inattentive, even tired innocent.

At home, although there is no strong anti-spam organization, but a large number of e-mail also has serious consequences, the most common is the IP by other mail service providers, because the current situation is that most users use the free mailbox to join a variety of licensed email mailing list, The free mailbox is concentrated in a few mail providers, the mailing list is slightly larger, and once sent, it is hard not to be found and blocked by the service providers. For spammers, often using guerrilla warfare, constantly changing IP, and for the warfare of the formal enterprise, it is impossible to do this, so the "regular army" suffered more serious damage.

Marketingman Essay: Email can also be used for marketing, depending on the network Marketing macro environment and micro-environmental factors, macro factors, including law, technology, market, service providers and many other factors, the micro-aspect is mainly the enterprise for various problems to take countermeasures. Although the current encounter a certain degree of difficulty, but has not been unable to proceed to the point, in this situation, how to use good email this powerful tool, really need to seriously study.

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