Can Su ning be a good platform?

September 12, Suning electric business of the big day, the investment conference as scheduled in Beijing Water Cube held.

Liu said the platform determines life and death, Su Ning also attaches great importance to open platform strategy. This is not surprising, the founder of the Business-to-consumer Amazon, the turnover of 40% from the open platform, income of more than 10% from the open platform, and Amazon's warehousing and cloud services, etc. are based on the open platform. Simply put, there is no platform to subsidize profits, the pure Business-to-consumer platform is difficult to profit, or the profit imagination space is limited. Platform is the general trend of the integrated platform!

But can Su ning be a good platform?

In fact, as early as 2011, Suning launched the open platform program. In early 2012, the Hundred Li, Lok Bee Network, where customers as strategic partners to stay. Now go to Suning search, has long been missing. Because of the research and analysis of Suning open platform, the three families have visited each other. If you take note, this one open platform meeting, these three families should not be present. Why? Strategic partners are not optimistic, do you think it is worth watching? This gossip about six months ago, three of the reasons for the withdrawal.

1. Technology is too bad, docking is too difficult (such as the problem of uploading goods, the need to manually one upload rather than the system automatic docking);

2. Business process cumbersome, shipping returns abnormal trouble (must be a hand to suning, whether it is the delivery or return, and many returns are nothing.) Of course, the experience is also very poor, because of a more hand, very slow speed;

3. Flow orders are limited, waste of human resources (SU suning traffic themselves are not enough, coupled with the platform just started, orders too little, input too low);

4. Financial can not be reconciled, always on the account, of course, this is related to technology, plus a, although Suning platform does not charge a variety of fees, but the account period is too long.

Some people say that without these three, there are more merchants. In fact, I would like to ask, even strategic partners do not go on, other small sellers can toss up?

As for the problem of the gene of platform operation, it is more realistic. Because of this many people want to criticize Jingdong platform, Taobao is a small two culture, speak service culture. In the Beijing-east platform, the second is the big ye, high above, this is the sale of retail gene, negotiation, 0 and game. Suning must be more than that!

Although Jingdong is not a listed company, it still has the data of releasing the Open platform. BEIJING-East open platform in October 2010 on the line, the current number of sellers on the platform has been close to 30,000, commodity varieties of about 11 million. 2012 Beijing-East platform turnover exceeded 12 billion yuan. Accounting for 20% of Beijing's income. Su Ning so stressed optimistic about the open platform of Suning easy to buy, please disclose the data, whether it is true or pompous, let suning shareholders in the heart a little bottom. For example, the number of users, active users, repurchase rate, category sales structure, electrical and commercial gross profit margin, cost-cost rate, are public. Buy at ease, so you can invest the heart.

Of course, time passes by, according to Suning Electric business learning speed, these are not problems, there is always progress, it is impossible to start. Half a month ago, Suning platform technology upgraded, presumably for the open platform for the Assembly to prepare. And six months ago, Suning Zhang General two proposals, probably also for Suning open platform to prepare it.

Well, let me just assume that all the above problems have been solved. is suning easy to buy a platform to be successful?

Do not have a huge amount of high viscosity users, do not want to do platform.

Six months ago a friend of the cat said, a new vertical electric dealer, very good one, want to invite him to join as vice president, do platform, he refused. Why reject it! Because the user and traffic is too small (nearly tens of millions of levels), can not support a platform. To put it simply, it's not enough to drink your own soup. Some people say that Suning's sales are tens of billions of, the flow will not be low. As far as I know, Su Ning is about millions of of the user level, active users should be lower. Of course, the millions of old members of the Red child, perhaps a little more. Yesterday to see a friend Dufei (former Red Child general manager) Micro Bo said, Suning customer service Incredibly call him said, or to buy milk powder diapers, probably too, pull the user repurchase, incredibly even the boss will not let go.

In addition, home appliances 3 C user viscosity is very low, do not have the advantage of platform. On the contrary, it is much easier to do the ultra and make the platform than the No. 1th store of the book. Although these two sales are far less than suning easy to buy, but the two users of the scale, and active users are much larger than suning easy to buy. To put it simply, even if suning has millions of active users, the open platform will not be more powerful than when. Financial strength is not very strong sellers, personal friendship suggest merchant sellers to temporarily wait for the main, mature timing enter not late. It is important to put a limited amount of eggs (resources) in the basket.

Words to So, it is suggested that Su ning directly buy Dangdang got. Self-owned books do not have to burn money, and secure the online book first, but also to get more than 16 million active users, open platform or ready-made. Why do you toss and burn money, the future is unpredictable. Just, guoqing not necessarily promise, this is not the question of money, National Day always have a dream!

Suning Electric Business also has a dream, but that dream is too far away! Many fronts at the same time war, the more and more, the more distant, the team to follow?