Can the site use duplicate content?

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What is the impact of repeated content on the ranking of the site? In fact, this issue has been a certain controversy, especially in today's increasingly rampant SEO cheating, such as content plagiarism or small content to do the "original modification", that is, we often say false original. These behaviors continue to spread in the Internet, coupled with the proliferation of Web site collection tools, and some seoer also by their own cheating means, tools to be proud of, resulting in the current Web site duplication of content is more and more serious problem.

Content plagiarism is a problem that search engines, especially Google, focus on when searching for duplicate content. The first thing I want to say is that content plagiarism and similar content are different, for the site has similar content, Google's approach is in the search results in the URL after the "errors pages" to mark, but if Google found that the copy is intact, that is, content plagiarism, Google will never relent, the rankings of such sites will be reduced, and even removed from its database.

Some webmasters and some seoer disagree about this repetitive content, feel that there is no need to worry too much, but some found the seriousness of the problem, I have a lot of such examples around, for some time ago Google for the Imitation brand site's severe blow, my attitude is that this is inevitable to happen, In addition to these imitation card sales of the product is not legitimate outside, the interests of the breach of Google, there is also a reason is that these imitation card is not a lot of content plagiarism phenomenon, and some even completely copy, in fact, this kind of website is not long, Google must k off these sites, Do not think that Google has nothing to do, in fact, is not the time.

The repetition is divided into the following types, we need to understand the difference:

(i) Reprint: It is a form of duplicate content that is published on multiple Web sites at the same time as the copyright owner allows. In fact, you can also understand it as a reprint, we are common is an article at the end will be added "if the reprint annotated this article's origin, and add my link." The purpose of this approach is to be able to get a part of the back chain, is to do a way outside the chain, such as in the English SEO operation for the news release platform for the content of the submission, the domestic also has related content aggregation class site. Reprint it is harmless, it is not the full meaning of duplication of content more, but may lead to be listed as "errors pages", and thus be masked by other search results.

(b) Mirror Web site: This word should often be heard by us, for SEO have a certain understanding of people know that this is a kind of cheating method. It will cause the website to clear zero from the search engine's database. In the beginning, site mirroring is a kind of site security settings, copy a similar site, you can avoid once the site has a problem caused by the loss or a security risk. But obviously this behavior has become a malicious behavior, such as to do fake web sites, that is, phishing sites, to illegally obtain the user's personal information.

(iii) Content plagiarism: Content plagiarism is copied from other sites intact, do not make any changes to their own things, this is the most common malicious behavior, but also a kind of fool behavior. There is no technical content and no meaning.

(d) Repeat in the station: This station is more interesting to repeat, that is, you are inside the site to use the content of duplicate what will it be? This is also undesirable, search engines will punish you as well.

Of the four types mentioned above, only two of them are harmful, that is, mirroring Web sites and content plagiarism. These two ways will cause your site to be removed from the search engine, of course, if you just do the garbage station, the pursuit of a temporary interest, then I have nothing to say.

This article is written by Dream Moon: Http://www.seomoon.cn offers