Car networking Big cake, who will eat best?

After 2013 years of hot time, the car network in 2014 more heat. Vehicle and parts enterprises, the Internet, communications, science and technology enterprises, have speeded up in the car networking business to expand the pace of the territory, the intention to establish their own in the field of vehicle networking areas of influence. At the same time, the car consumer's knowledge of the car network will be rapidly deepening and upgrading, the user scale will get an explosion of growth, not less, time has not arrived.

For the application of car networking, Jilin Jiaotong University professor Liu Rui that the network can not only alleviate urban traffic congestion, reduce vehicle safety risks, but also optimize the vehicle owners to travel routes, enrich the service content of vehicles, etc., is the development trend of the automotive industry.

With nearly 140 million cars in China in 2013, the National Bureau of Statistics shows that private car ownership is up 60 million per cent in the country, and that in 2015 China will expect to surpass the US in its car holdings. This is a good thing for China's auto market, which has become the world's first.

But this huge number inside due to a variety of restrictions, for the time being there is no car networking anything. A survey conducted during the Beijing Auto show showed that only 15% of users said they understood the concept of car networking, while 25% said they had heard of the Internet, and up to 20% said they had never heard of the concept of car networking. In addition, 15% of users believe that car navigation is the network.

If you look at the weight of the online competitors, you can't help but marvel that not only is the car company Audi BMW, but also not only the Internet company bat, Ping An, apple, even mobile, telecom and Unicom are trying to make up the pace of the smartphone, all want to get a slice of the car network.

So who can put the car-connected cake into the mouth?

In the next few years, Guo, the executive director of Nokia's Growth fund, should be a game of multiple portals. "It's as if we've talked about browsers on smartphones over the past few years. is the application store a portal? is the basic security application a portal? Over the past few years, these product forms have been playing games with each other. Car networking will be a condition at least in the short term. "It's not always true what the bus-connected ferry looks like."

Traditional car manufacturers in the industry chain or have a lot of important links, they are in the car networking what role is still groping.

OnStar, deputy manager Yu in the media interview said, only the whole plant to have when the boss of the capital, others want to lead this thing (car networking) is not very realistic. Car networking "or in the car, transport is its essence, and the control of the car is firmly in the hands of the various enterprises. Even with the various Internet companies to cooperate, the major car manufacturers can bus data are mostly uploaded to fully controlled by their own technology network center, Internet companies have only a few fur data. Brand host Factory has always been very rejected vehicle data sharing, the number of data sharing for the development of the internet car is a very important layer, because this layer determines the car and the Internet information width.

"For example, the perceptual layer supports two-way communication. If the vehicle networking device cannot transmit data to the ECU, the autopilot will never be realized. Or, in a small way, you can't control the car's windows by using the app, or the early ignition. For example, whether to support private protocol data parsing. Without these data parsing, remote detection cannot be 100% implemented. That also talk about what Oto Ah, you can not even judge what the problem is, but also to guide what flow to the nearest maintenance organization. A well-known media person commented.

Car companies always have some high-sounding reasons.

Zhang Yinhua, executive director of SAIC's Information Systems division, said, "Some of the car's own security concerns, such as can bus, ECU (Electronic control unit, commonly known as the driving computer), and some of the automotive core controls, the whole plant will be very very careful, Not only SAIC, any car depot will not be open, this is the entire depot in the automotive safety of the last firewall. ”

But more practical, but also more in line with the interests of automobile manufacturers: User behavior information is also the automobile manufacturers to design their own automotive networking services, the important basis and advantages. The most expensive thing in the internet age is not the talent, but the data. Through the data you can understand the driver's driving habits, throttle pedal habits, braking, average speed, where to open, the car if there is a collision, collision speed, angle, tumbling, deformation, these are can be turned into the basis of the cost of the basic data support.

But it is difficult to make the car-networking system for traditional carmakers, referring to the PC and mobile operating system projects, on the one hand, because of the huge cost. "If it is end-to-end, then the bottom line is probably one billion (RMB)." Including vehicle terminal plus TSP (Telematics service Provider, car remote service provider) plus all the services, owner portal and so on. "About the cost of developing a car-networking service," said Wang Qiang, chief architect of Automotive and things networking at Microsoft's Greater China division.

On the other hand, car manufacturers do not have internet genes. CarPlay's role is to map the iphone to the onboard control screen, rather than the real car system, but once the launch of the United will include Ferrari, Mercedes-Benz, Volvo and other luxury brands, followed by more than 10 other brands to follow up, many car manufacturers have also "bowed their heads" and internet companies to cooperate, This is enough to show how urgent it is for carmakers to join Internet companies.

China's internet industry three big giant Baidu, Alibaba and Tencent have already launched the car network competition, to navigate the map as a starting point, Ali acquisition of gold, and SAIC cooperation; Baidu and the Global car network service providers in the United States to establish a partnership with AI, and provide Baidu map for the application of automotive terminal applications development interface- Car Networking API, Tencent released the road treasure, and strengthened the map of the importance of this piece.

But, as mentioned above, "The car manufacturers are not open to hinder the development of the network." "This argument is prevalent in the industry, the bat-represented Internet enterprises in the process of access to the vehicle network, can not obtain accurate information on the vehicle user behavior, thus classifying users to serve."

How long this standoff will last, no one can be clear. But it is clear that, if not able to solve, the car network of two tickets are not available,

Looking at all consumer markets, only cars are more like a person, need to eat, need beauty, also need to do a spa, nothing still love sick, every car must also buy insurance in case of accident. After the car service market inside everything is essential, each single take out is a piece of cake. Insiders said that after the auto market overall industry profits can reach 40% to 50%, individual segments can even reach 100% to 200%. In developed countries, sales of cars accounted for about 20% of profits in the auto industry. In China, the 2013-year auto Service market is close to 700 billion yuan.

According to the investigation, insurance-related accident car repair is the main source of profit for almost all maintenance enterprises. and insurance, accident vehicle repair and second-hand car trading closely related. This means that the data behind the insurance is to pry the entire automotive after-sales service industry chain, the insurance as the core of the owner Service company will have to get the ticket qualifications?

The traditional auto insurance company will keep the original mode after "surfing the net", and the experience and information accumulated in the past can be used. "Safe and strong insurance resources, as long as can adapt to the Internet, seize the user is not a problem." Safe and good owner of the owners think that this mode is the most suitable for the initial force of car networking.

Safe and sound owner is a car for the vast number of owners to service an app, the use of safe perennial accumulated resources and the intersection of all parts of the country, with the national 65 million vehicle information, while supporting the automatic recognition of OCR on the vehicle frame number and engine number, real-time inquiries, and the violation of the agent; The use of safe insurance, for owners to provide the most suitable for the convenience of car insurance purchase; If you encounter an accident, can also be a key to the report, automatic submission of customer information, the rapid completion of the report, "Like Send Express, the settlement of all aspects are able to query to", but also according to the situation of intelligent guidance owners to deal with claims, while testing the owner's driving behavior , the owner of the driving behavior into the user's points, can be deducted premiums, car wash coupons, illegal fines, and O2O business Circle docking functions.

Compared to other services markets, the insurance-core car-owners service companies need more resources than they have in the past. And not like car washing, maintenance and so on also need offline co-ordination, the Internet to facilitate the owner of the purchase and inquiries, as well as to facilitate the car owners to carry out services and monitoring, so convenient service indeed people envy, But the market is ever-changing, insurance-core car owners service companies can get tickets, we will wait and see.

Car networking If you want to get good development, "June monarch father son and son", enterprises, do their own good things, car companies should be cautious to open the data to avoid their own weaknesses, internet companies do not always think of what all plug in a leg.

Hope that the car networking into our lives not too long.