Car rental go from here?

There is no doubt that the car rental industry has brought good traffic and environmental benefits and brought changes to people's lifestyles. However, once you enter the business community, you need to consider not only the market space, including many uncertainties such as policies and regulations, business models, financial strength, technological level and business philosophy, which in turn have brought many ups and downs in the fate of the industry enterprises variable.

No one is perfect, business is also true. The different modes of the domestic car rental industry represent: whether it is B2C's Car Rental in heavy asset operation or M2O easy-to-use car that is between the light and heavy modes, or the C2C model car and PP car rental Light asset model, all with a distinctive mark imitating foreign counterparts, but also have their own strengths and shortcomings.

Shenzhou car rental body flowing Hertz blood (not only mode, as well as funding), to own a huge fleet, a huge car network known, rent venues, staff costs, advertising, etc. are generous. Two years ago, in the face of investors' questioning of the business model, Shenzhou Car Rental reversed its IPO application. Two years later, it hopes to reduce the operation of heavy assets by joining the franchise model. It hopes to reopen the closed-loop second-hand car transaction In the face of internal and external problems, just filed an IPO application it can withstand the test of time?

Easy to imitate the object is just got a new round of 1.2 billion financing, the company valued up to 18.2 billion Uber, the use of Internet thinking, the integration of car rental company resources to provide users with car rental services, because the price is higher than Taxi and car by car, the market more narrow public use of the scene is limited. In addition, in the drip and fast crack, the company sent a high hopes of taxi products, survival is bound to be difficult.

I do not know China was to abandon this model is based on what kind of consideration, but it is certain that, due to profit sharing and the size of the bottleneck, car rental companies can not support the easy-to-use car size expansion, and through some countermeasures (private car anchored leasing company ) Effectively evade the policy risk of "black car", but after all, it is not a long-term plan, and the side effects have already appeared. At the same time, the company's overseas expansion, Uber once again encounter the embarrassment faced in Europe?

Car rental car is C2C car sharing. In this mode, users need to go directly to the car rental company car rental business car rental process completely broken, as long as the mobile phone APP to directly complete the car rental process, in the vicinity of the market price of 30% to 50% lower than the traditional rent Satisfied with the model, and through the pre-installed smart box in the car to achieve self-help car, car change, which saves more than 80% of the traditional car rental time, so that the car rental process more convenient and convenient.

Although this model protects the interests of car owners through various technical means and rules, such as purchasing insurance, installing monitors to help car owners to check the car's location, etc. However, stakeholders think that this will help more car owners to establish a real "sharing Consciousness "remains to be seen.

In the future, which model can become the mainstream market, you and I said nothing.