Case analysis and feasibility study of network hype

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Part I.

Said, the first time to see Sister Furong, my first impression is first think of the humble abode of men and women, of course, mostly girls. At the beginning of the internet GG more than MM, so the network of MM, especially will write a few posts of mm very vulnerable to the network group of Wolves in pursuit. From the girl's room My heart is like the wind, to later want to fly, soon can be powerful, this is the representative figure.
Since then there have been many people, although not to reach the two-bit height, but the form is still the same, such as Jenny, Josi and flying Three sisters, Wen and so on. Later, obviously in the downhill, fame is limited to only the humble abode.
After the MM want to become famous more and more difficult, look at our stone up to now not famous. Ah, I'm sorry he is GG. It's a joke. In fact, the quality level (broad sense), later mm than before the mm to high, such as language Yara, circled Crane, Midnight Flower cold, 78 barely counted one, but these mm is almost not famous, even in the humble abode is just everyone know to say hello just, far from as before can reach the degree of youboy. I missed the good times.
At first I thought sister Furong was just one of these mm, the time of their survival depends on the degree of narcissism and the ability to fight, but with the development of things I found I was wrong, the current situation is that Sister Furong has become a representative of the network symbol, in other words, she not only survived, and already famous.
So I began to pay attention to the trajectory of her fame, because I was very curious about where my judgment began.
Recently, by the Sina a post inspiration, also basically confirmed my guess, so recorded in the bottom.

Sister Furong's fame can be divided into the following steps:
1, write posts, this and the previous mm are the same, are writing those with emotional vent components of the posts, the cottage mm difference is just add a little bit of sexy just. Her post has only once entered the top ten of the water, the others are no attention, although also the use of the blog this modern tool, but it is clear that this kind of over gas will not bring about any substantial progress, because the online mm posts now too much.

2, from the violence, that is, to paste photos. Originally we thought only the beautiful woman will stick the photograph, now knows from the violence and the beautiful ugliness basically does not have the relation, mainly is the test audience and I endure endurance just.
The audience's tolerance limit is not to express disgust, because even the world famous model or no matter what beautiful photos, posted to the Internet will still have a brick fly out, the number of just how much. The audience over the endurance of the limit on performance as not to see, also do not pay attention to this limit can almost put to infinity, because the name of the picture affixed to the better, there will always be someone click;
I came to the limit of endurance is to stop the violence. Generally to the individual to the endurance limit and stop. and sister Furong's endurance beyond common sense, narcissism is hit (recognize the situation) even if not converted to inferiority, but also usually converted to narcissism, but this sister Furong has not stopped from the violence, but by the mocking bricks as a continuation of the power of violence, this is not ordinary people can do. And this, the first key link in the whole process, is the most unusual place for her and others.

3, the explosion of popularity. This is the second key link. Exploding popularity is not a very technical job. This has been studied in my previous posts, and it succeeded in controlling the popularity of the cottage chat room, how can a chat room be filled up to 150 people for a long time, from less than 10 people a day? Most people often only see the surface of the problem, such as what pull friends, everywhere propaganda, build characteristics, these are cosmetic, and do not solve practical problems.
In fact very simple, as long as in the appropriate time, their own hanging a number of QQ in the chat room, so that the ranking into the home page, such as the Internet peak one to a large number of boring people naturally entered, this is the explosion of popularity. These people will be able to keep the chat room ranking on the home page, to form a virtuous circle. As for those who do not enter the home page of the chat room, often only through the introduction of friends, to receive publicity, or some characteristics to maintain more than 10 people online number.
The full size of the chat room and the weight of the posts are in fact similar to the truth. About Sister Furong's post, on the surface is because of its entertainment the nature of the masses by netizens, and from a technical point of view, can be completely through the form of a vest to detonate the popularity and achieve the same effect. This, of course, has not been proven, but it is technically proven feasible by the practice of the old cottage.

4, Prairie. Wherever there is a forum, are applicable to detonate the popularity of the technology, the following work is to make most mainstream forums have such a post, this is actually a repeat step three.

5. Attract the attention of traditional media. If only in order to become famous on the internet, then to step four can be closed, after the outcome is generally in each major forum and a watering owner, will write paste may be a standing writer. Because the current situation is that the network media is always not inflow, to be accepted by the whole society, or to attract attention, must let the traditional media intervention. And the current network is more and more developed, traditional media is not like the previous exclusion of the network, but more and more inclined to look for the news on the network, what BMW hit people case is an example. So when the previous four steps are complete, the traditional media will naturally enter.

6. Traditional hype. Traditional media intervention, marking the next hype has been out of the category of network hype, and entered the Jianguo professional. The traditional hype after so many years of development, has long been a mature industry, and has not limited to the entertainment circle. This is often the case with sister Furong, which is currently using an increase in the intensity of the luminosity, from avoiding the media to inviting the media, and not using such means as gossip, lawsuits or other contingencies.

7, Fame. The end result is celebrity. The concept of celebrity is now available, not the same as before. Celebrities have many advantages, I don't say much.

Write here, and then return to the step of a look, we can find that such a famous process is almost omnipotent, its application is not only beyond the limits of beauty and ugliness (that is, beautiful dinosaurs can be famous for this method), it can be said that as long as there is a certain specificity, Everything can be brought to the attention of the whole society through such a process. This view is a bit scary to say. The reader with the ability to think is certain to have doubts.
However, please note that the above mentioned the "particularity" of these three words, if the process of becoming famous as a sunflower treasure, the above seven steps is only the sword spectrum, and "special" the three words represent internal strength, both indispensable. Can imagine, "do not cross the road" this matter, with the above seven steps to hype is not to cause a sensation, this is Lin Shennan use of evil spirits sword. and Lotus sister's particularity is mm (everyone in mind should be face-saving) plus super face endurance. As for this particularity, I first sell a case, another text to explain. By the way, cultivate the reader's ability to think independently. Also free of this article to the lake and lakes caused a bloody ah.
Rest and then write the second part, the reader is also very hard, suggested that bookmark, because this post will be very long. The key is that the reading is not worth much.

Part Ii.
According to the data of the year, in other people do not master this method, under the premise of the chat room to detonate the popularity of the need to spend at least 15 qq. The reason to add a prerequisite is because if other people also know the method that everyone will compare, so the cost will rise.
So to build a sister Furong, regardless of the specificity, in this process how much cost? This is clear because it directly determines the feasibility of the project. Of course, the following part of the reference to self-inspired accidentally drop that Sina post, after all, my IQ is still limited.

Step one: Write a post. Oneself can write of course good, this kind of post can keep the style of consistency, later if the interview will not feel too abrupt, think this person speech how and her article difference so big. But if you do not write well, have to find a gunman to ghost, so the quality is guaranteed; If you want to ensure the number of works, the worst case is to find a few more gunmen. I feel Lotus sister's words narcissistic composition is similar, but the emotional vent on there seems to be two of People's Shadow (midnight, the words of my back hair cool).

Step two: Self-violence. The cost of this side is mainly the photographer, you do not underestimate the pictures of sister Furong, not just take a DC can be photographed, although the photographer is not the most critical cost, but also indispensable. We have noticed now, netizens have been commenting on sister Furong, but it is easy to ignore the pictures of which cattle were photographed.
Of course, sister Furong only represents one aspect, because she is walking oneself to find the dinosaur route, if you want to walk the pure sexy beauty line, such as the legendary celebrity Ayawawa (she is hype to step four on the status quo, selfish to do the model, that is, mop on the 145, the world on the Little days), That in addition to the cost of the photographer, PS team support is essential, their own conditions accounted for 30 points, the Netizen's aesthetic concept is generally not high (also some people say this is called tastes), is basically a woman on the line, but added PS processing, became 100 points of beauty. (Visible beauty than the cost of dinosaurs, so the value will naturally higher)

Step three: Blow up popularity. Initial estimates of the cost of exploding popularity, probably need 5 idlers composed Vest Regiment, each day online time 20 hours or more (must shift, to ensure that 24 hours have vest online), typing speed, the ability to respond to have, but can not play online games, of course, can hang the machine except. Their work is the top of the thread, a bit of talent can pick out some of the topic, make small controversy, these people each master 10 or so vest, not enough to register, can act as a supporter can also act as opponents, which side of the light on the side, of course, not always so hard, When popularity is detonated, these people can take a break.

Step four: Prairie. The number of people still do not need a lot, considering that some of the forum brush is too fast, initially will be very hard, but there are 10 of them enough. Step three and step four is almost exactly the same, so here to add a little, the vest is important, but must be with the owner or forum management to do a good job, it is best to let the owner into the Vest Regiment. Do not think that the vest is in the brush version, in fact, the vest is not only the work of speculation on their own benefit, the process of speculation, the site/forum itself will enhance popularity, so properly handled, access to management support, even with shady support is entirely possible. A moderator of the strength can top 3-5 vest, that is, two or three of the operation of a good owner, you can handle step three. In this regard, Ayawawa is a case in point.

Step five: Attract the attention of traditional media. This is almost no cost, and by the step four there will naturally be news-digging journalists. If the object of speculation is really difficult to transport, but also need to find a few reporters friends or simply make a few phone calls.

Step six: The cost of traditional commercial hype varies greatly according to expectations and is not covered by this post.

Step Seven: Champagne several.

Basically say so some, the following will talk about another kind of hype, that is, how to promote the popularity of the site, some people seem to be interested in it, this is only recently summed up, but also has not been new, so can only be summed up or found, and can not be called inventions.

Part Iii.
How to enhance the popularity of the site, this part of the summary I have not yet tidied up, more dare not casually try, because this scale is larger, control is not easy to capsize. Just write a little bit.
To put it bluntly, the core of this process and the above section of the hype is similar, the World martial Arts Shaolin, the original reason is so.

The reason to think of this matter, from the end of the Earth's controversy, to my analysis finished, we basically see this process.
A woman named Yi Qing, published a lot of talk, such as: BS do not wear shoes migrant workers; University dormitory incredibly live four people, four people also share a toilet, too no privacy; cafeteria vegetables incredibly msg unbearable. Like。 Then in the article to show that he is a rich man, this disgusting speech naturally detonated the masses of "hatred" mentality. As a then, slabs of bricks flew in all the way.

In fact, this is the previous hype process step two, the key link here is still endurance. It is obviously impossible for enthusiastic netizens to accept her views but this woman also can not like sister Furong insist on her own words, because sister Furong did not hurt others, and her remarks hurt the feelings of others, so simply adhere to the words will soon be identified as shameless and ignore, this can not.
So easy JJ is a certain condition accumulation, in the Netizen's board brick, she and her rice regiment not only uses the thick skin to pick up these tiles, and even has the spare parts to carry on a certain counterattack, after all, netizens from all over the country, and less developed areas are mostly, each other is female, So there have been a lot of the fact that she contested the disgraced situation. So the enthusiasm of netizens became more and more high, this woman also became famous.

Of course we have to talk about how to make the site famous. In fact, from here we have seen, in the process of speculation on a single object, the site in fact has benefited from the popularity, which is discussed in the second chapter of the cost of step three or four also mentioned.

I continue to speak, at this time, there is a call latitude 67 degrees 3 male ID, the man to his own setting is a noble aristocratic identity, belonging to the invisible top-level class. So he spent several times the pressure of Yi Qing to her shoes-less migrant workers of the BS completely in the body of this easy JJ. For easy JJ, in fact, before how BS people migrant workers, is now how to be a BS. Although there was no less than a BS, but the weight of the BS to her shock is undoubtedly huge, at least the audience is so, although we do not like this northern latitude, but they have been the thrill of retaliation. And easy JJ is not so depressed, but mustered more vests to confrontation with it, so, the Forum on the voices, the affirmative, but also include 50 big plates, demonized, gossip guess, move stool watching lively, selling tea cigarettes and even strong affixed to the names of all appear. In addition, such as the prestige of the middle-aged male owner of the female vest was exposed and so on some minor episode, and increased the popularity.

The end result is that this farce includes about 5 main stickers, and each main post almost all have Chido reply, reply too much to almost unable to open a post, read one of the posts will probably cost 6, 7 hours, while the other discussion stickers more countless, the popularity was completely detonated.

The small, noteworthy detail is that because it is a lengthy controversy, so even if it is posted to other forums, but also only affixed an address, not to mention the two protagonists only in the Tianya, so the popularity will not be lost, but with the publicity, the other forum people also attracted to the Tianya, and then participate in it. The theme continues from February to today, with several main stickers still being answered every day.

There seems to be no other beneficiaries, both sides of the debate are not the benefits (because at most is the name of the call, but it is not the use of value notoriety), although netizens have been vented, but after all, and have nothing to do with themselves, but waste time. The only beneficiary is Tianya itself, which can lock the eyes of countless netizens into their own forums for 4 or 5 months. So according to the principle of the beneficiary and the suspicion, this matter is entirely possible to Tianya own plan. Although the method is more boring, and there is no value at all. But the popularity is real.

Summary of steps:
Step one: Start. The start needs a sensational event, which is difficult to find but low cost, mainly the opportunity cost;
Or need a hype, this need to spend the upfront cost of speculation, is mainly to find the hype object, this involves "particularity", or full of difficult, in the humble abode, let 78 wronged to walk Furong sister's route she estimated to cook me again;
Hype costs do not want to spend, then how to do? Tianya gave a very good case, by looking for comments to attract everyone's attention, the premise is that the publication of speech must be fixed, do not run to other places, so that the spread of the popularity of the hype will fail. And this is similar to Liu Wei master, this person because on the personal website on the release of extreme narcissism of the search speech, was reprinted to Mop, a time of this person's site to increase the number of visits more than thousand, do not know whether he had to contact advertisers. This thing in the past N long time is still on the mop will be mentioned, but the people are simple, perhaps not deliberately hype.

Step Two: Maintain the topic. Maintenance of the topic is a very technical content of the work, in addition to hype the necessary vest Regiment, the most important thing is that they can not easily be knocked down by the brick, once like Liu Wei master that was knocked down, popularity also quickly dispersed. And easy JJ is not knocked down. It can also secretly use the energy of the owner.

Step three: Create a new topic. If the long-term maintenance of the confrontation with netizens, it is inevitable to make people feel frustrated or tired, at this time need to have a strong material to support, the end of the earth is that the north latitude 67 degrees 3 points, a multiple of the opponent's pressure plus a good demeanor, in fact, hit not only opponents, but also hit the key of the spectators, further stimulated the popularity. In addition can also be appropriate to add some or gossip or shady tidbits to enhance the effect.
In addition, to create a new topic, which is in itself a compulsory course, since it is to promote the popularity of the site, the owner can not do an ordinary bystander.

Step four: Enjoy the benefits of high popularity. Some people may say that this is only short-term, as if the car to refuel, gasoline burned out, the car stopped. In fact, this is mainly to see the positioning of the forum, if only value the popularity of words, positioning into gossip boring or mapping on it, so do not need to start immediately new hype, you can also use has been detonated popularity. If there are other positions, such as light, such as a humble literary forum, then you need to find a way to start, but this itself and the style of the cottage will conflict.

The topic is finished here, the following is an outside article, irrelevant people can rest.

Part Iv.
At this time to think of relaxation in you come to my post that shouted managers into the the reason why there is no return to the theme, in fact, precisely because and that is indifferent to hold the same idea, this is a humble friend of my more appreciation of the mentality (I do not say what there is depth and so on).
No one can change others, it's just part of it,
In fact, everyone in the humble abode to enjoy a state of mind, if this time, out of a moderator to tell the truth, is not blot? Or that they were written carefully to a few specific readers, by the enthusiastic owner of the monthly inside or add to the top, and then attract a bunch of themselves do not deserve/do not even read the mess of a comment or irrigation, although it is not a big deal, but always blot ... This kind of thing happened a lot.

I have always been such a view of the cottage, although I have tried to change the lack of popularity, but those attempts to better confirm my original ideas, let it be natural. The location of the cottage is so.

As for the relaxation mentioned that the long-term does not appear in the owner, think things or as far as possible to the good on the one hand to think it, so that they can appear very good, a person to be kind not? For example, I also implied in the reply, maybe others are diving? (Alas.) This year in the Forum on what words have to pick out the red words and bold amplification font to see the people understand-.-of course, even if it is not online, we can pretend that they are diving, because after all, the cottage has not closed, there is nothing wrong. Think of things better.

As for the replacement of the things, which ran to the humble abode to irrigation people are directed to the position of the owner? Ah, even if there is such a person can not give him to do, and those who are suitable to do the owner, even if given to him a title, he will not do the owner of those chores. Why bother?
In conjunction with the cottage owner style is indifferent mentality (out of the red letter bold enlarged font size), but there is such a mentality of the owner and not on the line of those who do not differ in this work, why to give them wear this magic spell?

The owner of the cottage is like that GM, do a good job backstage, but do not interfere in the game. Of course, can find a few enthusiastic players, give some notice of what permissions let them to organize activities, such as one or two is enough. From this point of view, small east, relax their respective roles, development situation is a good ah ...

Concluding：
Actually have xianxin write long paste, send to passion or full appropriate. Well, just purple.