Case analysis of the disadvantages of too low domain name trust and solutions

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What is the domain name Trust degree? This refers to the search engine to the content of the domain name of the degree of recognition, if a domain name is very low trust, the direct performance is the snapshot update is slow, and even the content of the page can not be directly reflected in the search results.

Yesterday received a website, is the company before the site for customers to do, but it is clear that we do not notice the site of the programmer SEO problem. First figure:

We can see in the search results in the second item, the title is shown as "Blue Sea Foundation", described as "you visit the site is being made ..."

And I actually open the snapshot to see the code:

Very embarrassed, incredibly has two title, actually is the first title, this is not in the search results title show "Blue Sea inheritance Reason" so do not discuss this. To discuss the causes and solutions of this problem.

1. Problem diagnosis

From the snapshot date, it has been done for more than one months. In Baidu search results show as "blue Sea Inheritance", through the communication with the technical department, found that the reason is because the site was first used to the domain name jump technology. And it was then that the site was crawled by search engines. Although the title of the following site has changed, but because of domain name time, site content collection, domain name jump and other reasons so that the site domain name Trust is lower, so its search results in the title has not changed.

2. Jump Analysis

If you use 301 permanent redirection, the original domain weight will be completely shifted to the new domain name, which is usually not canceled, if the cancellation will be the search engine that permanent redirect is not tenable. If you use 302 temporary redirects, you may also be considered cheating by search engines. Two kinds of jumps after use and then cancel will reduce the domain name Trust degree.

3. Solutions

The solution to the problem of "domain name Trust is too low" is to update the quality of original content and release the high quality chain every day in stable time. But obviously, by us to update high-quality content with customer service This is not very realistic, then only the hair quality outside the chain, and high-quality outside the chain is very time-consuming.

4. Addressing the root causes

Construction of the station at the beginning of the problem, the late recovery will cost more time, in order to prevent this jump caused by the fundamental problems, first of all, we should site construction should be canceled at the beginning of the jump, followed by the use of robots.txt prohibited search engines included in the site, etc.

Domain name Trust degree is a big problem, domain name trust may not affect your ranking, but with you expect to show the user's content is inconsistent, will affect your user experience, which makes the SEO lost significance.

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