Case study and analysis on the key words of "recruiting in Beijing"

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The start of the year is the peak of recruitment candidates, believe that you find a job or as a company personnel recruitment will have a profound feeling, of course, this phenomenon in the network is a reaction, the following through Baidu Index can be seen in Beijing from February to March on the recruitment of the search volume is significantly higher, especially in the end of February to early March, "recruitment" and "Beijing Recruiting" These two words in the Beijing region has reached several peaks, as SEO personnel in terms of traffic forecasts and strategy deployment in advance to do some preparation:

Beijing Recruiting Baidu Index

To analyze some of the major competitors of the word "Beijing recruiting", we can find out the Baidu application platform launched by the hundred nets, there are mainly two classification information stations (58 City and net) and two recruitment sites (Zhaopin and worry), below we follow the four web site to do some simple analysis, these are purely personal ideas , if there is something wrong, please correct me.

Beijing Job Search Results

1, page title and description of writing to see keyword layout

Four web site writing is actually quite the intention, the focus of each site will not be particularly the same, simple to talk about their own views:

A, Zhaopin in the title and description of the matching keyword relatively, which can bring the flow of words (here only to analyze the root "Beijing" some words) are: Beijing recruitment, Beijing Recruitment Network, Beijing recruitment information, Beijing Talent Network;

B, net as a classification information station, a profound understanding of the classification of the long tail word segmentation of the importance of matching, in addition to Beijing recruitment, Beijing Recruitment Network, Beijing recruitment information, Beijing Talent Network, Beijing talent market and other words, it also added to the description of a variety of popular popular positions, such as Beijing sales recruitment, Beijing chef Recruitment and other words, From this point to believe that its SEO for these words optimization is also relatively good to do some, sure, look at the figure below, "Beijing sales Recruitment" NET in addition to the Baidu application platform in the first place:

Beijing Sales Recruitment Search results

C, 58 The city's keyword layout is also aimed at the rising ability of new words, in addition to some of the common words mentioned above, it added "2013" "the latest" in the title, and then used the principle of Baidu participle, basically completed all the matches, including the new matching words "2013 Beijing Recruitment" " Beijing recruitment 2013 "" Beijing job fairs and so on. But it is worth noting that the 58 city of this ranking page is not Beijing station recruitment section, but job fairs, the beginning of the doubt, and then also see the discovery of the 58 city Beijing station has recruitment channels, so why not the recruitment channel in front, but the job fair channel in front? It is obvious that this is the result of internal competition, and internal competition if this is 58 can be, then I dare to guess 58 in these matching words to get some of the better transformation, of course, the specific situation only 58 of the city itself know.

D, worry's keyword layout is also quite good, its layout more focused on people-oriented, pay attention to the user experience, from the user's search in the title layout, such as: Beijing Recruitment, Beijing to find work, Beijing job search, Beijing talent network, such as with strong look for job demand for the word, The description also adds some of the most popular occupations that users care about, such as accounting, sales, computer science, banking, logistics, IT managers, Japanese, Java engineers, design, and so on.

Of course, many friends said that the flow of these pages is mostly not from the flow of search, but from the station's navigation, here I would like to say to you, put aside the flow of the import path research, we only see the effect of SEO, these layout and writing skills worthy of our study and research.

2. Comparative analysis of Web page correlation

The relevance computation of Web pages is a very complex search algorithm, of course, these algorithms if not to do search engine we can simply understand, do not need to go into the in-depth study, unless you really want to make a career in the search field, here talk about SEO, then we should consider the Web page relative to the keyword "Beijing recruitment" The relevance (here superficial the relevance of the Web page according to the proportion of the larger three words "Beijing recruitment" "Beijing" "recruitment"), here affect the relevance of the factors have Word frequency, the location and form, the distance of the key words, anchor link and other factors. Here is a simple analysis of the factors:

A, Zhaopin landing page about the number and location of three words:

Beijing Recruitment 1

Beijing >100

Recruitment 22

Keywords multiple layout to the title and H2 tags and other important positions, no other H tags.

B, net landing page on the number and location of three words:

Beijing Recruitment 9

Beijing 18

Recruitment 52

Keywords more than layout to the title and H3 tags, and other locations, no other H tags assigned.

C, 58 the same city landing page on the number and location of three words:

Beijing Recruitment 10

Beijing 72

Recruitment >100

There are layouts to keywords in the title and H1 in the page, and no other H tags are assigned.

D, worry landing page on the number and location of three words:

Beijing Recruitment 0

Beijing >100

Recruitment 57

The title of the page has the layout to the key words, the H tag is not arranged.

The contrast diagram of three words

Of course, these are simply analyzed, where each site is the page fragmentation area in the key words in the CSS written in the style highlighted. As for the distance of the key words and Anchor link here is not good quantitative evaluation, here for the moment, although the relevance of the Web page is still relatively vague, but we can determine the following points:

A, four sites are not keywords word frequency more and more relevant, here affect the ranking of these several pages may not only improve the word frequency can control, so the keyword stack does not necessarily help us to upgrade rankings.

B, 58 with the city and net for SEO deployment more attention, so in the keyword layout this piece has obvious advantages, we should learn, but for the exclusive field of recruitment site Zhaopin, to overcome the unprofessional classification information site may be from more powerful link support and a better user experience.

For this analysis is here, may talk about the relatively shallow, after all, the contact of the industry is relatively shallow, if there are good can communicate with each other.

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